IGA has launched its “Local Equals Fresh” up-branding kit in an effort to educate shoppers on its promise to buy from local and regional family farms whenever possible. “The number of people who are focused on their health is the greatest it’s ever been, and that’s across all ages and income levels,” said Devora Rogers, […]
Category: Marketing News
Posted inMeat/Seafood/Poultry, Amazon Fresh, Association News, Grocery News, Marketing News, National, Perishables, Whole Foods
Leverage AI to Enhance Shoppers’ Beef Knowledge & Increase Loyalty, Spending, Trips
Sponsored content by Beef. It’s What’s For Dinner. It’s hard to go more than a day in the retail industry without hearing about another artificial intelligence (AI) advancement or partnership. AI is being embraced by retailers, and businesses at large, for a range of business enhancing tactics: everything from optimizing inventory and pricing strategies to […]
Posted inH-E-B, Home Page Latest News, Independent Store News, Industry News, Marketing News, Southwest, Store News
H-E-B Surprises Guests At ITK Restaurant Event
H-E-B dished a big surprise to media, influencers and foodies March 8 in Austin, Texas, at a one-night-only dining experience under the pretense of “ITK Restaurant Group.” Between the Herb-infused Tenderloin and the Raspberry Lavender Demi, H-E-B was revealed as the true host behind the event. H-E-B is one of the nation’s leading independent food […]
Posted inHome Page Slider, Bashas', Independent Store News, Industry News, Marketing News, Merchandising News, Store News, Supply Chain News, West
Craft Joins Bashas’ As Procurement, Marketing And Merchandising VP
Bashas’ Family of Stores has hired Barry Craft as VP of marketing, merchandising and procurement for more than 100 grocery stores in Arizona. After a transition period, Craft will take over responsibilities from Phil Hawkes, a longtime Bashas’ veteran who is retiring. Craft comes to Bashas’ with a supermarket background in merchandising, marketing and category […]
Posted inHome Page Slider, International Foods, Marketing News, Merchandising News, Northeast, Wholesaler/Distributor News
Krasdale’s New President Sees Challenges, Opportunities Ahead
Krasdale Foods promoted Steve Silver to the role of president in January 2019 as part its succession plan. Silver, who has been with Krasdale for 37 years, continues to serve as COO and as a member of the board of directors. He does not expect much of his day-to-day responsibilities to change with his new […]
Posted inEquipment & Technology, Home Page Slider, Industry News, Marketing News, Midwest, Online Grocery Technology, Wholesaler/Distributor News
AWG’s Shopper Engagement Platform Drives Sales For Retailers
The Shopper Engagement Platform (SEP), the in-house loyalty and data marketing program for Kansas City, Kansas-based Associated Wholesale Grocers (AWG), has engaged more than 300 of its retailers on the program. A first to market in-house program for grocery wholesalers in the U.S., SEP is aimed at enabling independent retailers to utilize data, digital coupons […]
Posted inOnline Grocery Technology, Dairy News, Grocery News, Home Page Slider, Marketing News, Northeast
Jarlsberg Cheese Reveals 2019 Advertising Campaign
Jarlsberg Cheese, a national brand of cheese based in Darien, Connecticut, is expanding its advertising campaign titled “Life’s Best Served with Jarlsberg.” The 2019 campaign will extend the brand’s geographic focus across the New York metro area, New Jersey, Pennsylvania and Maryland, and continue to drive awareness, consideration and trial amongst Jarlsberg’s key target customer—the older Millennial. The […]
Posted inOnline Grocery Technology, Industry News, Marketing News, National
Ocado Deploys New Digital Advertising Platform By Citrus
Ocado has gone live with a new digital advertising platform from Australian startup Citrus. The platform offers supplier-sponsored positioning on its e-commerce platform. Sponsored products appear first in relevant search results. The aim is to monetize shelf space for the online retailer. It has been testing campaigns with the platform using own-label products and reports good […]
Posted inGrocery News, Home Page Slider, Marketing News, Midwest
C.A. Fortune Solidifies Strategic Partnership With Survey.com
C.A. Fortune, a consumer products sales and marketing agency headquartered in Chicago, has entered a strategic partnership with Survey.com, an in-store, retail intelligence, selling and merchandising service firm. “We’re excited to announce the formal partnership with Survey.com, further deepening our overall retail service capabilities. Over the past couple of years we’ve done extensive work with their […]
Posted inHealth & Wellness, Grocery News, Home Page Slider, Industry News, Marketing News, Northeast, Produce News, Store News
Giant Food Promotes Healthy Eating With Celebrity Campaign
Giant Food Stores is participating in a national celebrity campaign featuring local sports icons promoting fruits and vegetables. The FNV campaign, which stands for “fruits and veggies,” developed by Partnership for a Healthier America (PHA), was created to use the power of marketing and celebrity endorsements to change the way children and young adults think about […]
Posted inOnline Grocery Technology, Corporate Store News, Equipment & Technology, Home Page Slider, Industry News, Marketing News, Southeast, Store News
Kroger, JTG Daugherty Racing Team Up On New NASCAR Sponsorship Strategy
The Kroger Co. and JTG Daugherty Racing are debuting a new NASCAR sponsorship strategy that “focuses on shopper themes and will help participating brands communicate more effectively with consumers.” The goal of the new strategy is to significantly increase sales for sponsor brands and for Kroger. The No. 47 Monster Energy NASCAR Cup Series […]
Posted inGrocery News, Equipment & Technology, Home Page Slider, Marketing News, Southwest
Field Agent Acquires Leading Retail Media Company Smack
Field Agent, a Fayetteville, Arkansas-based provider of crowdsourced data for the retail and consumer goods industries, has acquired the retail media firm Smack, along with its online properties and marketing products. Field Agent says the purchased affords it new opportunities to leverage its mobile panel of more than 1.4 million U.S.-based shoppers and to provide […]
Posted inOnline Grocery Technology, Executive News, Home Page Slider, Industry News, Marketing News, National, Sustainability News
Kroger CEO Outlines Five Predictions For The Future Of Retail
The Kroger Co. Chairman and CEO Rodney McMullen provided his outlook on the future of retail at NRF 2019 in New York City during a keynote presentation themed “Restocking the future: Kroger’s insatiable appetite to play and win the long game.” CNBC “Squawk on the Street” and “Closing Bell” anchor Sara Eisen moderated the 30-minute conversation on Sunday. Here are […]
Posted inOnline Grocery Technology, Corporate Store News, Home Page Slider, Industry News, Marketing News, National, Store News
Kroger And OneView Commerce Partner On ‘Next-Gen’ POS Solution
OneView Commerce Inc., a subsidiary of OneView Group Ltd and an SaaS-based headless and serverless digital store platform, has reached an agreement with Kroger to develop what it says is a next-generation point-of-sale solution. Founded in 2011, OneView has worked with global retailers in more than 15 countries to transform traditional point of sale capabilities […]
Posted inGrocery News, Executive News, Home Page Slider, Marketing News, Southwest, Women In The News
RetailMeNot Inc. Promotes Tarleton To CEO; Founder And CEO Cunningham To Serve As Chairman
Austin, Texas-based RetailMeNot Inc. has promoted Marissa Tarleton to CEO, effective Jan. 7. Tarleton has served as chief marketing officer of RetailMeNot since 2015, leading the company’s brand, consumer and B2B marketing and communications initiatives, driving significant transformation for the business. Cotter Cunningham, founder and CEO, will move into a chairman role. He also will take on a new […]
Posted inGrocery News, Executive News, Home Page Slider, Marketing News, Southwest, Wholesaler/Distributor News
Leading Hemp-Extract Formulator Hires David Gumner As CMO
Boulder, Colorado-based cannabinoid company Boulder Botanical & Bioscience Laboratory (BBB Labs) has hired David Gumner as chief marketing officer (CMO), a new executive position for the company. As CMO, Gumner is responsible for building foundational marketing capabilities throughout the company and its growing array of hemp-derived products for the health-and-wellness sector. As a specialist in marketing consumer […]
Posted inMeat/Seafood/Poultry, Executive News, Grocery News, Home Page Latest News, Marketing News, Midwest, Organic Natural, Suppliers
Pre Brands Hires Chief Sales Officer, Partners With FDM
Pre Brands, a Chicago-based, grass-fed beef company, is making some changes to its sales and marketing strategy ahead of the new year. The company has hired Ryan Youngman as its chief sales officer and has partnered with FDM Sales Management, which helps develop emerging brands’ sales and marketing strategies. Youngman will lead Pre’s sales strategy, partnerships, organization, […]
Posted inGrocery News, Albertsons, Home Page Latest News, Marketing News, Produce News, Suppliers, West
IPC Gets A Lot of Yardage Out Of Famous Idaho Potato Bowl
Freshman BYU quarterback Zach Wilson threw a perfect game Dec. 21 against the Western Michigan Broncos on the blue turf at Albertsons Stadium during the 22nd annual Famous Idaho Potato Bowl (FIPB). Wilson completed all 18 passes totaling 317 yards and threw four touchdowns, setting a new single-game BYU record for completions. The BYU Cougars […]
Posted inOnline Grocery Technology, Corporate Store News, Grocery News, Home Page Latest News, Industry News, Marketing News, National, Store News
Kroger Selling Its ‘You Technology’ Platform To Inmar
Inmar and The Kroger Co. are forming a new strategic relationship that they say will drive innovation in digital offer management. The relationship includes the sale to Inmar of You Technology, a digital coupon and digital rebate publishing unit owned by Kroger. The sale includes a long-term services agreement with Inmar for the continued delivery of digital […]
Posted inH-E-B, Grocery News, Home Page Latest News, Independent Store News, Industry News, Marketing News, Southwest
H-E-B Kicks Off 12 Days Of Christmas Spurs Auction
On Dec. 10, H-E-B, in partnership with Spurs Sports & Entertainment, launched an H-E-B 12 Days of Christmas Spurs Auction, an online auction that will feature more than a dozen collectibles from the grocer’s comical television commercials featuring San Antonio Spurs players. Items to hit the auction block include signed robes worn by Spurs legends […]