Grand Rapids, Michigan-based MessageWrap has been named to the 2019 Inc. 5000 list as the 904th fastest growing company in the U.S. It works with retailers and CPGs nationwide. MessageWrap, which transforms the black conveyor belts at checkout into an antimicrobial surface printed with full-color moving graphics, credits this growth to “creating an in-store experience […]
Category: Marketing News
Bristol Bay Sockeye Salmon Promotions Drive Sales Increase
Fishermen in Alaska’s Bristol Bay caught more than 43 million sockeye salmon this summer in the second-largest harvest season ever recorded. The season is wrapping up and summertime fresh promotions of Bristol Bay Sockeye Salmon have posted big lifts at retail across the country. H-E-B, New Seasons, QFC, Rosauers and Wegmans participated at more than […]
Profile: Zapata Next On List For Border Town Markets, Then Remodeling
by Terrie Ellerbee/editor-Southwest Amando Pena Jr. got into the grocery business working for his father. He carries on the tradition now with his own family. If you ask what makes him most proud, he will tell you it is that he and his wife, Dalina, are able to work with their three children, Liana, Amando […]
Bianco & Sons Reveals New Look For Marinated Meat Labels
Bianco & Sons, a Medford, Massachusetts-based meat manufacturer, has revealed a new label design for its line of marinated meats. The labels were created in collaboration with Single Source Marketing, Bianco’s marketing agency of record. “We’ve been wanting to create new labels for our marinated meats line for quite some time,” said Joseph Bianco III, […]
Food Lion Will Offer Healthy Savings Program In All Stores
Food Lion customers in Virginia who carry a Healthy Savings card now are able to save instantly at checkout on fresh produce, whole grains, lean meats, yogurts and other items. The program rolled out in those stores Aug. 7. The Salisbury, North Carolina, grocer plans to expand the program to all other stores in its […]
SpartanNash Foundation Raises $300,000 For Patriotic Partners
Together with its store guests and company associates, the SpartanNash Foundation raised $300,000 for its patriotic nonprofit partners—Team Red, White & Blue, Operation Homefront and Honor and Remember. Between June 26 and July 7, store guests who visited any participating SpartanNash-owned retail store or fuel center had the opportunity to donate $1, $5 or $10 […]
Produce For Kids Encourages Families To Power Their Lunchboxes
Produce for Kids is asking families to show the world how they power their lunchboxes using the hashtag #PowerYourLunchbox now through Sept. 22. The program, Power Your Lunchbox, in its sixth year, encourages families to eat more nutritious lunches and make healthy choices as they head back to school. This year, the program’s health-conscious brand […]
IRI Consumer Connect Survey: CPG Non-Edible Sales Trends Mixed
Consumer confidence peaked in the second quarter of 2019, but spending is down and saving is up, according to the latest IRI Consumer Connect Survey results. Even though 56 percent of consumers say their financial health is good, CPG unit sales were flat or down and the non-food sector is struggling as well. To examine […]
Concord Foods Updates Its Caramel Apple Products
Concord Foods, a maker of produce-companion products, has completed packaging and formula updates for the Concord Fresh Success Caramel Apple Wrap as well as the Caramel Apple Kit with M&M’S candies, both of which are currently available at retail stores. The company, based in Brockton, Massachusetts, has reformulated the Fresh Success Caramel Apple Wrap with […]
Kellogg’s To Launch New Baby Shark Cereal In Partnership With Pinkfong
Kellogg’s is partnering with Pinkfong to launch their new Baby Shark cereal in August. This limited-edition cereal includes berry flavored loops and shark shaped marbits, blended together to be sure your family is singing “doo doo doo.” “We know Baby Shark is a catchy tune that has captured the hearts of many families,” said Erin Storm, Kellogg […]
Hy-Vee, Pinky Swear Foundation Fundraise for Children With Cancer And Their Families
West Des Moines, Iowa-based Hy-Vee Inc., in partnership with Pinky Swear Foundation, will hold a register round-up fundraising event Aug. 1-18 at Hy-Vee’s more than 260 stores. Pinky Swear Foundation is a national charitable organization that supports children with cancer and their families. The annual Hy-Vee Pinky Swear Register Round Up gives customers the opportunity […]
Stater Bros. Markets To Host New Mexico Hatch Chile Roasting Events
Stater Bros. Markets, in partnership with Aramburo Produce, Progressive Produce and Westlake Produce, will host New Mexico Hatch Chile Roasting events at select Stater Bros. supermarket locations. The exclusive New Mexico Hatch Chiles are available for a limited time only and will be sold in 10-lb. boxes for $19.99 and 25-lb. boxes for $34.99. Roasting is […]
Henkel Creates State-Of-The-Art Customer Experience Center
Henkel has opened the Henkel Experience Center at its consumer products headquarters in Stamford, Connecticut. Occupying more than 5,200 s.f. and comprising 10 different experience stations, the center provides a destination for the company’s strategic retail partners. The location engages customers across business units with interactive stations that allow visitors to experience the company’s consumer […]
Meijer Simply Give Program Surpasses $50M After Spring Campaign
The Meijer Simply Give program surpassed $50 million in donations following contributions from the 2019 spring campaign that coincided with the sixth annual Meijer LPGA Classic for Simply Give. The spring campaign generated more than $2.5 million for the retailer’s food pantry partners across the Midwest. “We are committed to helping end food insecurity in the Midwest and are thankful for the […]
Repurposing Deli To Meet Shoppers’ Needs
Sponsored content What is deli’s mission? Is it all about price cuts and product specials? Or should deli have a higher purpose? Shoppers have been telling us they want deli to do a better job meeting their needs when they’re short on time and menu ideas.¹ They’ve also asked us to deliver a shopping experience […]
Ingles Markets Kicks Off Annual Tools For Schools Program
Ingles Markets is allowing customers to link their Ingles Advantage cards to schools that have registered for the Ingles Tools for Schools program. Over the past 21 years, Ingles Markets has contributed more than $17 million to schools using the Ingles Tools for Schools program. The money earned in the program has been used to […]
BJ’s Uses Humor In Ad Campaign For Detroit Market Entrance
As it enters Detroit and other eastern Michigan markets, BJ’s Wholesale Club is using humor in a campaign centered on Frank, an active member of the local community who does not want what BJ’s Wholesale Club has to offer. The cross-channel campaign centers on Frank’s protests against BJ’s Wholesale Club and his reasons not to […]
Acosta Names 28-Year Veteran Darian Pickett CEO
Acosta, a full-service sales and marketing agency in the consumer packaged goods (CPG) industry, has appointed Darian Pickett as CEO, effective immediately. Pickett, a 28-year veteran with Acosta and most recently the Jacksonville, Florida-based company’s chief client officer, succeeds Alejandro Rodriguez Bas, who will leave Acosta to pursue other opportunities. “Under Alejandro’s leadership, Acosta made […]
Krause’s Market Wins Record Fourth UNFI Beef Stampede Contest
Krause’s Market in Garrison, North Dakota, earned top honors for a record fourth time in five years in UNFI’s National Beef Stampede Merchandising Contest. More than 600 grocery stores from across the country participate in the annual merchandising contest promoted every fall to showcase beef as the center-of-the-plate protein of choice. Retailers nationwide served by […]
Children’s Health Defense Files Lawsuit Against Beech-Nut
Robert F. Kennedy Jr., chairman and chief legal counsel for Children’s Health Defense (CHD), on July 9 announced a lawsuit against Beech-Nut Nutrition Co. CHD claims that comprehensive test results show that the Beech-Nut Naturals line of baby foods contain residues of synthetic pesticides including glyphosate, acetamiprid and captan. The complaint, filed in Washington, D.C., […]
