C.A. Fortune has appointed a new executive leadership team, consisting of Dave Cox, CFO; Jaime Frye, chief sales officer; Laura Howell, chief client officer; Ali Shouman, chief growth officer; and Steve Gaither, chief marketing officer. All five executives report to Tyler Lowell, managing partner CEO. “We are at an exciting moment in C.A. Fortune’s history, […]
Category: Marketing News
Posted inSoutheast, Marketing News
Acosta Reorganizes, Emerges From Its Chapter 11 Bankruptcy
Acosta Inc., a Jacksonville, Florida-based full-service sales and marketing agency, has successfully completed its financial reorganization and recapitalization and emerged from Chapter 11 less than a month after filing. Through the process, Acosta eliminated all of its approximately $3 billion of long-term debt, and its new investors have funded $325 million in new equity capital. The reorganized company’s largest […]
Posted inOnline Grocery Technology, Equipment & Technology, Grocery Store Equipment, Grocery Store Layout, Independent Store News, Marketing News, Southeast
Mood Media Brings Digital Signage To Earth Fare Café In Charlotte, N.C.
Mood Media, an in-store media solutions company, has partnered with organic and natural foods grocery store Earth Fare. Mood installed multiple custom-designed digital signage display options and strategies in the café of an Earth Fare store in Charlotte, North Carolina. This trial, as part of a full renovation of the store, took place in mid-2019, […]
Posted inOnline Grocery Technology, Home Page Slider, Marketing News, National, Packaging News, Sustainability News
Nielsen 2020: Brand Innovation Predictions For The Next Decade
“With constant evolution of channel, competitive and consumer environments, marketers are being forced to think differently in order to compete. Over the next decade, expect to see remarkable shifts in innovation strategies to accommodate a new age of conscious, connected and unconventional consumption,” said Jenny Frazier, SVP of Nielsen BASES (Booz-Allen Sales Estimating System). So, what […]
Posted inProduce News, Marketing News, Perishables, West
Sunions Tearless Onions Have Returned To Stores
Sunions, America’s first tearless and sweet onion, are shipping to retailers this week. Using a certification process unique to the onion category, a sensory panel determines the ship date of Sunions by following a tightly-controlled protocol including three separate tests for both flavor and tearlessness. “We don’t release the Sunions until fully approved by the sensory […]
Posted inDairy News, Marketing News, Midwest, Perishables, Suppliers
Prairie Farms Again Sponsors ‘Party On Give On’ Holiday Campaign
Through its Party On Give On! promotion through the end of the year, Prairie Farms is inviting people to enter the online contest for a chance to win weekly prize packages filled with free coupons for a variety of dairy products. The Edwardsville, Illinois-based company will pick a winner each week for a grand prize […]
Posted inProduce News, Marketing News, West
Wonderful Halos Launches ‘Camp Halohead’ Animated Series
Los Angeles, California-based Wonderful Halos, America’s No. 1 mandarin brand, debuted its new family-friendly animated entertainment series called “Camp Halohead,” which is now available to watch on the “Camp Halohead” YouTube channel. Created by Wonderful Pictures, an original-content studio and division of The Wonderful Co., in collaboration with Six Point Harness Animation, “Camp Halohead” is a […]
Posted inOnline Grocery Technology, Corporate Store News, Marketing News, Northeast
Giant Choice Rewards Program Receives Three Awards
Giant Food Stores was honored with three awards during the recent 2019 Loyalty360 Customer Expo. The awards recognized the company’s new loyalty program, Giant Choice Rewards, as a leader in the customer loyalty industry, building stronger and deeper relationships with their customers in a proactive, meaningful and measurable way. Giant company officials accepted the awards during evening […]
Posted inProduce News, Home Page Slider, Marketing News, West
World Pear Day Scheduled In December, Kicking Off National Pear Month
Pear Bureau Northwest (PBNW) will observe World Pear Day for the fourth year in a row. The event kicks off National Pear Month, proclaimed as December each year by U.S. Department of Agriculture. Taking place on December 8, World Pear Day will mark peak pear season with festivities around the world where consumers will get […]
Posted inBeverage News, Bakery News, Dairy News, Guest Contributors, Marketing News, National, Packaging News, Shelby Originals, Sustainability News
Sorensen: Innovation In Thought Was Lacking This Year
by Cindy Sorensen/founder and CEO, The Grocery Group Each year as I prepare to write my dairy industry “year in review” column, I reflect on the newsworthy events that occurred in the industry in the previous 12 months. This reflection often includes a look back on the following: new product introductions; ingredient, product and package […]
Posted inOnline Grocery Technology, Beverage News, C-Store News, Marketing News, Southeast
Enmarket Debuts New Headquarters In Savannah
The Savannah, Georgia-based Enmarket convenience store chain has a new home. The locally owned and operated company has moved into its new corporate headquarters building at the corner of Chatham Parkway and Highway 17 in Savannah. The 23,000-s.f. office building is the first completed phase of a larger complex on the site along one of Savannah’s […]
Posted inNonfood Items, Health & Wellness, Home Page Latest News, Marketing News, West
Hilary Duff Launches Happy Little Camper, Veeda Product Lines
Hilary Duff has launched her partnership with Naturalena Brands and its two lines—Happy Little Camper, all-natural and earth-friendly diapers and wipes, and Veeda, plant-based tampons, pads and liners. Duff, who will serve as chief brand officer for Happy Little Camper and Veeda, hosted a launch event Los Angeles on Sunday, Nov. 10. “It’s so rare […]
Posted inOnline Grocery Technology, Beverage News, Grocery Store Equipment, Marketing News, Southeast
Looma Introduces Loop Retail Storytelling At More Than 200 Stores
The Looma Project has unveiled Loop At-Shelf Maker Stories in more than 150 Kroger banner Harris Teeter stores and 50 North Carolina-based Lowes Foods stores. Loop is a network of tablets that play short videos connecting consumers to the people behind their products. The platform also enables retailers and brands to understand how shoppers are responding […]
Posted inH-E-B, Grocery Store Layout, Home Page Slider, Independent Store News, Marketing News, Merchandising News, Nonfood Items, Online Grocery Technology, Southwest
Beauty By H-E-B With Trained Advisors Added In San Antonio Store
H-E-B launched its first Beauty by H-E-B department in San Antonio on Nov. 8. The retailer says it is a highly-curated department with an expanded selection of brands and an experienced team of trained “beauty advisors” to provide expert advice and customer service. “Beauty by H-E-B provides that oasis within the store where the customer […]
Posted inHome Page Slider, Marketing News, Southeast, Suppliers
Acosta Filing Prepackaged Chapter 11 To Cut $3B Long-Term Debt
Acosta said Nov. 8 that it has reached terms with more than 70 percent of its lenders and more than 80 percent of its noteholders as a precursor to its prepackaged Chapter 11 filing. The Jacksonville, Florida-based sales and marketing agency said the plan will eliminate all of its approximately $3 billion of long-term debt. […]
Posted inMeat/Seafood/Poultry, Marketing News, Perishables, Suppliers, West
Crowd Cow, Midan Marketing To Research Online Meat Consumers
Seattle, Washington-based Crowd Cow, an online marketplace for craft meats, has entered a strategic partnership with Midan Marketing, a full-service marketing agency based in Chicago that serves clients in the meat industry. The goal of the partnership is to clearly define who the online meat shopper is and how to best serve their needs. “Partnering […]
Posted inMarketing News, Corporate Store News, Home Page Latest News, National
Kroger Debuts New Logo And Launches Brand Transformation Campaign
The Kroger Co. has launched its new “Fresh for everyone” tagline and changed its logo as part of what it’s called its “brand transformation.” “Kroger’s new brand launch is a unifying framework for our seamless shopping experience that is designed to deepen our connection with customers and associates today and into the future, support our […]
Posted inIndustry News, Corporate Store News, Home Page Slider, Marketing News, Southwest, Store News
United Named Official Supermarket Of Texas Tech Athletics
A new marketing partnership with United Supermarkets names the grocery chain as the “Official Supermarket” of Red Raider Athletics as well as the Texas Tech Alumni Association. The announcement was formally unveiled during an Oct. 29 press conference at Jones AT&T Stadium, featuring Texas Tech Director of Athletics Kirby Hocutt, United Supermarkets CEO Robert Taylor […]
Posted inH-E-B, Home Page Slider, Independent Store News, Industry News, Marketing News, Southwest
H-E-B And San Antonio Spurs Hit Nothing But Net With New Commercials
H-E-B and the San Antonio Spurs are at it again with a lineup of fun-filled commercials, featuring slapstick performances by current players and team legends. To tip off the Silver and Black’s 2019-20 season, six commercials are rolling out in the coming weeks during regular-season games. The 30-second spots showcase a cast that includes LaMarcus […]
