Marketing News | The Shelby Report
Posted inHealth & Wellness, Home Page Slider, Marketing News, Organic Natural, Specialty, Suppliers, West

Back To The Roots Is Redefining Gardening Category

Oakland, California-based Back to the Roots, an organic gardening company and pioneer in small-space, indoor gardening, has launched a new small-space, organic craft gardening category in big-box retailers nationwide. Back to the Roots will kick off 2020 launching in more than 2,300 Walmart stores across the country and accelerating its growth as the gardening brand […]

Posted inExecutive News, Grocery Store Layout, Home Page Slider, Marketing News, Midwest, Wholesaler/Distributor News

Associated Wholesale Grocers Realigns Real Estate Team

Kansas City, Kansas-based Associated Wholesale Grocers (AWG) has realigned its real estate team in order to continue accelerating its identification and offerings of growth opportunities for its member retailers. Emile Breaux, SVP-regional supply chain operations, assumed leadership of AWG’s real estate team Jan. 31, in addition to his current responsibilities. Breaux is working directly with […]

Posted inNonfood Items, Corporate Store News, Independent Store News, Marketing News, Southeast

Earth Fare Store Leases, Intellectual Property Assets Up For Sale

A&G Real Estate Partners (AGREP) and Hilco Streambank  have been engaged by Asheville, North Carolina-based Earth Fare to market and sell all Earth Fare stores and leases, and its intellectual property, respectively. Earth Fare, the natural and organic grocer, announced liquidation sales at all of its stores on Feb. 3, and filed for Chapter 11 […]

Posted inSnacks Brands, Home Page Slider, Marketing News, New Products, Organic Natural, Suppliers, West

Fourth & Heart Innovates Ghee Category With Woke Bars Launch

Venice, California-based artisanal food brand Fourth & Heart has transitioned to a lifestyle platform with the debut of its Woke energy bars. Harnessing its background in the ghee industry, the Woke bars will give consumers access to the benefits of clarified butter and collagen through an on-the-go format designed to power active lifestyles. Ghee is […]

Posted inProduce News, Health & Wellness, Home Page Slider, Marketing News, Perishables, Southeast, Suppliers, Sustainability News

One Banana Certifies Organic Production With Fair Trade Standard

One Banana has certified its farm in Peru under the Fair Trade international standard, joining its sustainable family-owned farms that are all certified to the highest third-party standards. According to One Banana Co. President Robert Adams, this new certification benefits “all those involved in the supply chain, from producers to final consumers.” By certifying its […]

Posted inAssociation News, Corporate Store News, Home Page Slider, Independent Store News, Marketing News, Merchandising News, National

2020: NGA Reveals Creative Choice Awards Category Winners

The National Grocers Association (NGA) has revealed this year’s winners in its Creative Choice Awards contest, sponsored by Kellogg’s and Unilever. The contest honors the best marketing and merchandising campaigns in the grocery industry that positively impact sales, benefit the community and stand out creatively. Entries are judged by a panel of 26 industry experts. The Creative […]

Posted inCenter Store, Home Page Slider, Marketing News, Snacks Brands, Southwest, Suppliers

NBA All-Star Endorses Ruffles In Frito-Lay ‘Chip Deal’

Plano, Texas-based Frito-Lay started the year with a rush of news, announcing new products as well as, for the first time, a new product created in partnership with an athlete. The “Chip Deal” Frito-Lay announced last summer with six-time NBA All-Star Anthony Davis to endorse Ruffles has yielded a new chip flavor: Lime & Jalapeño. […]

Posted inShelby Originals, Association News, Home Page Slider, Marketing News, Merchandising News, Produce News, Shelby Signature Content, Southeast

Sweet Grown Alabama Program Is Gaining Momentum

by Treva Bennett/web editor In an effort to support Alabama agriculture and clearly label local products, the Sweet Grown Alabama (SGA) program was launched in August 2019. Director Ellie Watson said SGA started accepting membership applications from growers in September and the program is “rolling right along.” Watson said SGA has more than 50 members […]

Posted inShelby Originals, Food Service News, Frozen Food, Home Page Latest News, Independent Store News, Marketing News, Meat/Seafood/Poultry, Midwest, Suppliers

Paul Wahlberg On Hand For Hy-Vee Wahlburgers Opening

Hy-Vee Inc. opened its fifth Wahlburgers franchise location Jan. 24 in Milwaukee’s Historic Third Ward. It is the second Wahlburgers location in Wisconsin. The 5,300-s.f. Wahlburgers is located at 322 North Broadway. Chef Paul Wahlberg, who founded the Wahlburgers restaurants along with his celebrity brothers Donnie and Mark Wahlberg, spoke to The Shelby Report’s VP […]

Posted inShelby Originals, Association News, Beverage News, Home Page Slider, Marketing News, Merchandising News, Shelby Signature Content, West

Master Sommelier Shares Tips At SoCal NEW Event

Editor’s note: Members of the Southern California chapter of the Network of Executive Women (NEW) got a wine appreciation lesson from Eddie Osterland, master sommelier. Osterland, author of the book “Power Entertaining,” spoke at the NEW event, held Nov. 7 at The Clubhouse at Anaheim Hills. Here is part one of Osterland’s presentation. In 1973, […]

Posted inNonfood Items, Corporate Store News, Home Page Slider, Marketing News, Southwest

Walmart Makes Pickup ‘Famous’ With First Big Game Commercial

For the first time ever, Walmart will be airing an ad during the Big Game with the help of some familiar visitors. Famous Visitors brings 12 “visitors” from popular TV shows and movies—and their creative transportation methods—together for the first time ever as they touch down on Earth to pick up everything they need curbside […]

Posted inAssociation News, Home Page Slider, Marketing News, Snacks Brands, Suppliers, West

Hazelnut Growers Of Oregon Introduces Oregon Orchard ‘Confection Collection’

Hazelnut Growers of Oregon plans to launch four new Oregon Orchard hazelnut chocolates in February. The Oregon Orchard confections are dipped in premium, artisanal chocolate. The four flavors are: dark chocolate, milk chocolate, skinny milk chocolate (20 percent less chocolate) and marionberry chocolate. This line of 6-oz. resealable pouched confections will be available at the […]

Posted inShelby Originals, Beverage News, Home Page Slider, Marketing News, National, Online Grocery Technology, Shelby Signature Content, Suppliers

Coca-Cola Showcases Innovation, Actionable Insights At NACS Show

by Treva Bennett/staff writer   The Coca-Cola Co. showcased a variety of innovation and actionable insights at the 2019 NACS Show, held in October at the World Congress Center in Atlanta. New products and new flavors will be introduced early this year, with a few released in late 2019. According to J.C. Harvey, director of […]

Posted inNonfood Items, Albertsons, Corporate Store News, Executive News, Home Page Slider, Marketing News, West, Women In The News

Albertsons’ Own Brands Welcomes Alice Chan VP Of Sales And Marketing

The Own Brands team from Albertsons welcomed Alice Chan to its leadership team on Monday, Jan. 20. Chan joined the organization as VP of Own Brands sales and marketing. “Alice is an energetic and visionary leader who brings more than 16 years of proven results in the CPG industry with PepsiCo’s Frito-Lay Division,” said Own […]

Posted inNew Products, Health & Wellness, Marketing News, Perishables, Suppliers, West

Kite Hill Launches Two New Plant-Based Platforms

Kite Hill, a San Francisco Bay Area plant-based food company, recently launched two new products, including a line of coconut milk-based yogurts and a plant-based sour cream. “Kite Hill is an amazing brand with a really strong and loyal following that continues to grow every day,” said Rob Leibowitz, CEO. “Our passionate consumers and retail partners […]

Posted inProduce News, Association News, Health & Wellness, Home Page Slider, Marketing News, Perishables, Snacks Brands, West

Hass Avocado Board Offers New Category Market Development Tool

A new Avocado Category Market Development Tool just released by the Hass Avocado Board is designed to help retailers and industry stakeholders identify, quantify and prioritize potential market-level opportunities for 45 markets. Each market has a unique profile, which varies significantly by population, category development and other measures using a multi-metric model approach to reviewing […]

Posted inShelby Originals, Home Page Slider, Marketing News, National, Shelby Signature Content, Snacks Brands, Suppliers

2020 Will Be A Year Of Innovation For Mars Wrigley Brands

Mars Wrigley showcased some of its innovations for a number of its iconic brands at the recent 2019 NACS Show in Atlanta. Shaf Lalani, VP of strategic demand leadership, said 2020 will be a big year for Mars Wrigley, with M&M’s Fudge Brownie being its largest launch. “You’re probably familiar with the caramel launch we […]

Posted inSouthwest, Health & Wellness, Marketing News, Produce News

Produce Marketing Agency Unveils Food Trends And Insights For 2020

DMA Solutions, a Dallas, Texas-based full-service marketing agency exclusively serving the fresh produce industry, has released its annual Food Trends eMagazine. In an effort to provide insight on a constantly evolving food space, DMA Solutions researched and compiled the top trends predicted for 2020 across all aspects of the food supply chain, fresh produce and […]

Posted inSoutheast, Marketing News

Acosta Appoints New Board Of Directors Following Recapitalization

Acosta Inc., a Jacksonville, Florida-based full-service sales and marketing agency, has appointed a new board of directors following the company’s successful recapitalization earlier this year. New appointees include members of the retail and consumer packaged goods (CPG) industry: Joe Crafton: Beginning as a partner in 1988, Crafton held a variety of leadership positions with Crossmark […]

Posted inSouthwest, Home Page Slider, Marketing News, Packaging News, Snacks Brands, Suppliers

Lay’s Unveils Three New Chip Flavors, Kicks Off Lay’s Smiles Campaign

Lay’s, having recently unveiled its first brand redesign in over a decade, is looking for ordinary people doing extraordinary things to create joy in their communities. And as Lay’s kicks off its nationwide search for people to feature on its packaging, the brand is introducing three new chip flavors across its entire portfolio this month: […]