Instacart has begun a six-week back-to-school campaign that spans more than 1,400 retail banners in the U.S. and Canada. The “You’ve Got This, Parents” program covers fresh groceries for breakfast and lunch, school supplies, sports equipment, backpacks, kids’ clothing, electronics and other everyday essentials. The effort, which marks Instacart’s biggest back-to-school campaign, includes brands such […]
Category: Marketing News
Posted inMarketing News, National
C.A. Fortune Boosts West Coast Presence With Navigator Sales & Marketing
C.A. Fortune, a consumer brands agency headquartered in Chicago, has announced the addition of Navigator Sales & Marketing to enhance its West Coast customer connectivity and retail activation capabilities. Founded in 2012, Navigator Sales & Marketing is a regional sales and marketing agency based in Southern California. The transaction closed July 17. Navigator has aimed to […]
Posted inMarketing News, Merchandising News, National
Study: Regional Grocers Face Mounting Online Competition From Walmart
New research from Mercatus illustrates how much Walmart will continue to challenge regional grocers’ e-grocery business. The retail giant enjoys on average a 15 percent price advantage online based on a large basket of groceries in the U.S. In addition, Walmart relies little on service fees to support the cost of pickup operations, and it […]
Posted inMarketing News, Amazon Fresh, National, Whole Foods
Report: Major Retailers Best Prepared For Next Three Decades
A recent report from dunnhumby found that Amazon, H-E-B, Costco, Sam’s Club and Walmart are best positioned for 2053, when the U.S. grocery retail industry will be worth $1.9 trillion, more than double its size today. In “Grocery 2053: A Data-Driven Gaze into The Future,” dunnhumby included the largest 35 U.S. retailers across conventional, mass, […]
Posted inOnline Grocery Technology, Albertsons, Marketing News, West
Albertsons Media Collective Seeks To Standardize Retail Media Networks
In a new whitepaper, Albertsons Media Collective has shared a preliminary framework to standardize specifications, methodologies, terminology and disclosures across retail media networks. The collective, the retail media arm of Boise, Idaho-based Albertsons Cos., is hosting a discussion on the topic – Transforming Retail Media Through Standardization – alongside leaders from Omnicom Media Group, Pinterest […]
Posted inOnline Grocery Technology, Marketing News, Midwest
AWG, University Of Illinois Collaborate On Digital Coupon Analytics Project
Thanks to a partnership with Kansas City, Kansas-based Associated Wholesale Grocers (AWG), graduate students at the University of Illinois’ Gies School of Business are researching the effectiveness of digital coupons on customer behavior. The company shared a statement on LinkedIn, stating “the students’ findings are helping to guide [our] digital coupon strategy.” Kate Favrow, director […]
Posted inMarketing News, National
Global Store Tours: IDDBA Presenter Explores Grocery Marketing Around The Globe
“We see daily deals, we see weekend deals, we see all these different ways to engage with people in different time periods.” This is how Anne-Marie Roerink, principal at 210 Analytics LLC, began her presentation at the What’s In Store Live stage June 5 at the IDDBA Show in Anaheim, California. Titled “Global Store Tours: […]
Posted inOnline Grocery Technology, Marketing News, National
Catalina Study Shows Price Hikes Despite Overall Inflation Rate
For the first quarter of 2023, prices in several food and personal care categories topped the overall rate of inflation in the U.S. and Europe, according to the Catalina Shopping Basket Index. To compile its latest economic report, Catalina tapped into its Shopper Intelligence Platform to look at the aggregate price increase of 10 common […]