Marketing News | The Shelby Report

Category: Marketing News
Posted inBravo Supermarkets, Amazon Fresh, Corporate Store News, Home Page Slider, Independent Store News, International Foods, Market Profile, Marketing News, Shelby Originals, Shelby Signature Content, Southeast, Whole Foods, Year In Review - 2020

SOUTHEAST: Market Profile: More Bravo Stores Planned For Florida’s Southern Half

by Treva Bennett

by John McCurry/contributing writer Bravo Supermarkets has been growing fast in Florida ever since it expanded there about 16 years ago. The chain now has more than 50 multicultural stores in Florida and is looking to add more. Bravo is part of a “virtual” chain operated by New York-based Krasdale Foods and its marketing arm, […]

Posted inInternational Foods, Home Page Slider, Marketing News, National

Soto: My Multicultural Marketing Isn’t Working—Why?

by Treva Bennett

by Terry Soto/CEO, About Marketing Solutions Inc. I hear growing concerns from retailers who say they just aren’t seeing the results from their multicultural marketing efforts. It seems retailers are baffled by failed attempts to attract, satisfy and retain diverse customers in their trade areas. However, upon closer examination, the common denominator among many retailers […]

Posted inNortheast, Home Page Slider, Marketing News, Snacks Brands, Suppliers

Utz Quality Foods Adds Several New Snacks To Product Lineup

by Shelby Report Staff

Hanover, Pennsylvania-based Utz Quality Foods LLC has added new products to its lineup, which became available through retailers on Feb. 3. From Zapp’s New Orleans style “Evil Eye” Kettle Potato Chips to Good Health Creamy Onion & Chive Veggie Chips to Utz Ridge Cut Potato Chips, the line-up is comprised of both indulgent and better-for- you […]

Posted inNortheast, Center Store, Home Page Latest News, Marketing News, Merchandising News, Packaging News, Snacks Brands, Suppliers

Weis Markets Gives Placement To Verus’ MLB-Branded Candy Products

by Shelby Report Staff

Sunbury, Pennsylvania-based Weis Markets  has placed an order with Verus International Inc. for its Major League Baseball-branded candy products from its Big League Foods (BLF) subsidiary. Weis operates 198 stores in Pennsylvania, Maryland, Delaware, New Jersey, New York, West Virginia and Virginia. In addition to being the first supermarket customer, Weis also is the first […]

Posted inHealth & Wellness, Beverage News, C-Store News, Home Page Slider, Marketing News, Southwest

7-Eleven Adds Skýra Water From Iceland To Private Brand Lineup

by Treva Bennett

Irving, Texas-based 7-Eleven Inc. has added a new premium water imported from Iceland to its private brand. Created exclusively for 7-Eleven, Skýra Icelandic spring water is naturally alkaline with electrolytes, a high pH (8.8) and naturally low mineral content. Skýra water is sourced from an Icelandic spring in a government-protected nature preserve. Filtered through inert […]

Posted inFrozen Food, Health & Wellness, Home Page Slider, Marketing News, Midwest, Nonfood Items, Suppliers

Urban Pie Pizza Co. Launches Artisan Hemp Seed Crust Pizzas

by Treva Bennett

Urban Pie Pizza Co. is introducing artisan thin crust pizzas made with hemp seeds to the frozen pizza aisle and adding a new flavor to its artisan thin crust line. Urban Pie Pizza is one of the fastest growing brands in the natural channel, and these hemp-infused crusts are a first in the frozen aisle, […]

Posted inCenter Store, Home Page Slider, Marketing News, Snacks Brands, Southeast, Suppliers

Acosta Forms National Partnership With Voortman Cookies Ltd.

by Treva Bennett

Jacksonville, Florida-based Acosta has been named U.S. sales and marketing agency of record for Voortman Cookies Ltd., a subsidiary of Hostess Brands Inc. Effective immediately, Acosta, a sales and marketing agency in the consumer packaged goods (CPG) industry, will represent Voortman, the top player in crème wafers and sugar-free cookies, according to Nielsen. The Canada-based company manufactures […]

Posted inCenter Store, Executive News, Marketing News, Southwest, Suppliers

Del Sol Foods Appoints McKeown, Van Dorf To Leadership Team

by Treva Bennett

U.S.-based condiments brand Briannas, owned by Del Sol Foods in Brenham, Texas, has named Jay McKeown as director of finance and technology and Jenny Van Dorf as director of brand marketing. McKeown brings more than 25 years of financial experience to Del Sol. After beginning his career in commercial banking with NationsBank N.A., McKeown has […]

Posted inMeat/Seafood/Poultry, Home Page Slider, Marketing News, New Products, Perishables, Suppliers, Sustainability News, West

Diestel Family Ranch Introduces Sous-Vide Turkey Meatloaf

by Treva Bennett

Diestel is introducing its Sous-Vide Turkey Meatloaf as an easy-to-prep dinner solution for families. Available in traditional and Florentine flavors, the fully-cooked turkey meatloaf is made from butcher-quality, whole-muscle cuts to deliver authentic turkey flavor and premium texture. The sous-vide cooking method ensures a moist and tasty loaf every time, all while making it simple […]

Posted inMeat/Seafood/Poultry, Guest Contributors, Health & Wellness, Home Page Slider, Marketing News, National, Shelby Signature Content

Plant-Based Meats Aren’t As Shiny As They Seem

by Treva Bennett

by Danette Amstein, principal, Midan Marketing Not a day goes by that I don’t find the words “plant-based” or “meat alternatives” popping up on my social channels or news feeds. And really, it isn’t surprising. In fact, we measured conversation around plant-based alternatives from 2018-2020 and we’ve seen a 40 percent increase in the last […]

Posted inMeat/Seafood/Poultry, Home Page Slider, Marketing News, Midwest, Perishables, Suppliers

Tyson Fresh Meats Brings Top Products, Innovative Solutions To AMC

by Treva Bennett

Tyson Fresh Meats Inc., the South Dakota-based beef and pork subsidiary of Tyson Foods Inc., showcased top products from its extensive portfolio of brands at the recent 2020 Annual Meat Conference in Nashville, Tennessee. The company is known industrywide as a purveyor of quality beef and pork offerings. “At Tyson Fresh Meats, we take pride in […]

Posted inCenter Store, Amazon Fresh, Health & Wellness, Home Page Slider, Marketing News, National, Organic Natural, Specialty, Suppliers, Whole Foods

Else Nutrition Offers Clean-Ingredient, Plant-Based Toddler Formulas

by Treva Bennett

Else Nutrition, a developer and marketer of clean-ingredients, plant-based nutrition products, is launching its first commercial product this spring in the U.S.—a next-generation, 100 percent plant-based, organic toddler formula made with a proprietary formulation of almonds, buckwheat and tapioca. The globally-patented formula contains zero dairy or soy and is free of gluten, hormones, antibiotics, palm […]

Posted inDairy News, Home Page Slider, Marketing News, Suppliers, West

Kind Snacks Founder Partners With Ellenos Yogurt To Accelerate Growth

by Treva Bennett

Ellenos, the Greek yogurt brand born in Seattle’s Pike Place Market, has received new investment from Daniel Lubetzky, founder and executive chairman of Kind Snacks. The strategic partnership not only will further propel Ellenos’ market expansion but also will leverage Lubetzky as a mentor to Ellenos’ founders and leadership team. Founded in 2013, Ellenos was […]

Posted inMeat/Seafood/Poultry, Home Page Slider, Independent Store News, Marketing News, Midwest

Fareway Stores Inc. Enters Sixth State With Addition Of KC Meat Market

by Treva Bennett

Boone, Iowa-based Fareway Stores Inc. recently entered its sixth state with the opening of a Fareway Meat Market and McGonigle’s Kitchen + Catering BBQ in Kansas City, Missouri. In February, Fareway announced it had purchased the assets of McGonigle’s, located at 79th and Ward Parkway. The re-opening of the market location March 2 marks the […]

Posted inFrozen Food, Home Page Slider, International Foods, Marketing News, Perishables, Southwest, Specialty, Suppliers

Refugee-Focused Afia Debuts Two New Flavors for Frozen Falafel Line

by Treva Bennett

Afia, a family-owned, woman-run company specializing in Mediterranean cuisine, is introducing two new frozen falafel flavors, expanding its award-winning line. Afia’s products are vegan, gluten-free, plant-based and use non-GMO ingredients. Unlike past attempts at frozen falafel that required frying, Afia has developed a line that can be easily heated in ovens and microwaves, yet still […]

Posted inFrozen Food, Health & Wellness, Home Page Slider, Marketing News, Southwest, Suppliers

DiNoci Dairy-Free, Plant-Based Frozen Dessert Launches 4 New Flavors

by Treva Bennett

DiNoci Natural Foods, makers of artisan plant-based frozen desserts, has introduced four new flavors. DiNoci’s almond milk-based desserts use clean premium ingredients and are always free from gums and additives. New flavors are: Cherry Crisp—whole tart cherries and gluten-free toasted oats folded into creamy vanilla; Cookies & Crema—a gluten-free chocolate sandwich cookie crumbled into creamy […]

Posted inCenter Store, Health & Wellness, Home Page Slider, Marketing News, New Products, Produce News, Suppliers, West

Solely Launches 5-Minute Spaghetti Squash Pasta

by Treva Bennett

Solely Inc.—the company behind USDA-certified organic, cold-pressed fruit jerky and dried fruit—is entering a new category with its new spaghetti squash pasta. The shelf-stable boxed pasta, which is sliced, roasted and scooped by hand, cooks in five minutes. It alleviates the lengthy cooking process that often deters seekers of healthy alternatives from vegetable pastas. “These […]

Posted inCenter Store, Home Page Slider, Marketing News, Merchandising News, Specialty, Suppliers, Sustainability News, West

Chosen Foods Celebrates Roots With New Brand Identity

by Treva Bennett

Chosen Foods, a producer of 100 percent pure avocado oil and creator of avocado-inspired kitchen condiments, has created a new brand identity. In collaboration with Gestalt Brand Lab and Red Door Interactive, the three San Diego-based organizations spent more than two years zoning in on the new brand direction. With new packaging and a fresh brand ethos, […]

Posted inDairy News, Home Page Slider, Marketing News, Midwest, Packaging News, Snacks Brands, Suppliers

The Laughing Cow Reformulates Recipe, Updates Packaging

by Treva Bennett

The Laughing Cow cheese brand recently rolled out a new recipe reformulation adding more calcium, creaminess and flavor into each wedge, which also contains 2g of protein and is made with real cheese. Changes also include new packaging that highlights its logo, The Laughing Cow.  The company is on a mission to inspire people to […]

Posted inAssociation News, Home Page Slider, Marketing News, Perishables, Produce News, Southwest, Suppliers

PMA Bringing ‘The Joy of Fresh’ to Austin’s SXSW

by Treva Bennett

The Produce Marketing Association (PMA) will return to South By Southwest (SXSW) again this year as a part of the organization’s ongoing work to bring the produce and floral industries to center stage.  SXSW attracts half a million attendees each year to Austin, Texas, for 10 days of collaboration. From March 13-22, SXSW will feature speakers, […]