Marketing News | The Shelby Report
Posted inDairy News, Home Page Slider, Marketing News, Midwest, Packaging News, Snacks Brands, Suppliers

The Laughing Cow Reformulates Recipe, Updates Packaging

The Laughing Cow cheese brand recently rolled out a new recipe reformulation adding more calcium, creaminess and flavor into each wedge, which also contains 2g of protein and is made with real cheese. Changes also include new packaging that highlights its logo, The Laughing Cow.  The company is on a mission to inspire people to […]

Posted inAssociation News, Home Page Slider, Marketing News, Perishables, Produce News, Southwest, Suppliers

PMA Bringing ‘The Joy of Fresh’ to Austin’s SXSW

The Produce Marketing Association (PMA) will return to South By Southwest (SXSW) again this year as a part of the organization’s ongoing work to bring the produce and floral industries to center stage.  SXSW attracts half a million attendees each year to Austin, Texas, for 10 days of collaboration. From March 13-22, SXSW will feature speakers, […]

Posted inBeverage News, C-Store News, Food Service News, Home Page Slider, Marketing News, Snacks Brands, Southwest

7-Eleven Adds New Beverage Options With Specialty Coffee, Nitro, More

As 7-Eleven stores on Long Island introduced the world to coffee in to-go cups more than 50 years ago, the company now is launching another milestone for Long Island coffee-lovers. The convenience retailer has expanded its hot and cold beverage menu to all Long Island 7-Eleven stores with the addition of touch-screen machines that brew custom […]

Posted inDeli News, Albertsons, Health & Wellness, Home Page Slider, Marketing News, New Products, Snacks Brands, Southwest, Suppliers

34 Degrees To Launch New Snaps Line In 3 Flavors

Denver, Colorado-based 34 Degrees is launching a new line, Snaps, baked chickpea snacking thins, in three varieties including Sea Salt, Everything and Umami. Snaps are naturally gluten free through the use of steamed chickpea flour. 34 Degrees’ second snacking line behind Sweet Crisps, Snaps are a standalone snack—an alternative to traditional chips or pretzels. Each […]

Posted inPackaging News, Albertsons, Center Store, Home Page Slider, Marketing News, Perishables, Snacks Brands, Southeast, Suppliers

Base Culture Unveils New Packaging, Reformulated Low-Sugar Brownies

Base Culture, maker of paleo and gluten-free baked goods and snacks, is launching all-new, refreshed packaging this spring, but also will reduce the sugar in its Almond Butter Brownies and Cashew Butter Blondies by 40 percent to 15 grams. Last summer, Base Culture introduced its Original Keto Bread and 7 Nut & Seed Bread. Due […]

Posted inSnacks Brands, Health & Wellness, Home Page Slider, Marketing News, New Products, Suppliers, West

The Good Bean Launches New Line Of Chocolate Covered Chickpeas

The Good Bean, a maker of chickpea snacks, has launched a new line of whole-bean snacks, Chocolate Covered Chickpeas. The new line adds to The Good Bean’s portfolio of whole-bean snacks with its three varieties: Dark Chocolate, Milk Chocolate and Mocha Chocolate. This expansion into confection is a first for The Good Bean, based in Berkeley, […]

Posted inNew Products, Home Page Slider, Marketing News, National, Snacks Brands, Suppliers

New Taco Bell Cheddar Crisps Available At Kroger, 7-Eleven Stores

Taco Bell’s newest item, Cheddar Crisps, is hitting shelves at participating U.S. 7-Eleven and Kroger locations. Made by baking 100 percent real cheese into crisps and then seasoning with Mexican spices, Cheddar Crisps are a keto-friendly, gluten-free and certified vegetarian snack with no artificial flavors or colors. Cheddar Crisps are available in three varieties and […]

Posted inDairy News, Home Page Slider, Marketing News, New Products, Perishables, Suppliers, West

Tillamook Debuts New Farmstyle Cream Cheese Spreads

The Tillamook County Creamery Association (TCCA) has introduces its new Farmstyle Cream Cheese Spreads, including the world’s first-ever Aged Cheddar Cream Cheese Spread made with Tillamook’s sharp white cheddar. Not only are the spreads made with real ingredients and the bold cheese flavor that the farmer-owned co-op is known for, they also are made without gums, fillers or preservatives.   […]

Posted inAssociation News, Corporate Store News, Home Page Slider, Independent Store News, Marketing News, Merchandising News, National, Nonfood Items

NGA Honors Outstanding Marketer, Outstanding Merchandiser Winners

The Outstanding Marketer and Outstanding Merchandiser in the Creative Choice Awards, selected by the National Grocers Association (NGA), were announced during the Super Breakfast Session at the recent 2020 NGA Show in San Diego, California. Outstanding Marketer was awarded to K-VA-T Food Stores/Food City for the grand opening in Abingdon, Virginia. The event generated excitement […]

Posted inDairy News, Beverage News, Home Page Slider, Marketing News, Midwest, New Products, Suppliers

Graeter’s Ice Cream, Braxton Brewing Co. Launch New Collaboration

Braxton Brewing Co. and Graeter’s Ice Cream are releasing a new innovation that brings two Cincinnati-area brands together once again. On Friday, Feb. 28, Graeter’s Black Cherry Chocolate Chip White Stout will be available at a tapping and release party at Braxton Brewing Co. Beginning March 2, consumers also will be able to purchase 16-oz. […]

Posted inProduce News, Home Page Slider, Marketing News, Perishables, Suppliers, West

USA Pears Campaign Creates Movement Around Healthy Habits

To encourage consumers to keep thinking about fresh fruit as a healthy staple during an optimal time of year, USA Pears once again is launching the #WhatsInYourFruitBowl initiative. This marks the third year USA Pears will be running #WhatsInYourFruitBowl, which takes place March 1-31. According to research, habits are more likely to be formed when there is a […]

Posted inH-E-B, Home Page Slider, Independent Store News, Marketing News, Merchandising News, Southwest, Suppliers

H-E-B Issues Call For Entries In Quest For Texas Best 2020

Now in its seventh year, H-E-B Primo Picks Quest for Texas Best has expanded its search for the finest foods and beverages in the Lone Star State to now include non-food items. In addition to food creators and innovators, Texas-based purveyors of apparel, beauty items, electronics and toys, home goods, household necessities, gardening supplies, coolers […]

Posted inBeverage News, Home Page Slider, Marketing News, National, Suppliers

Craft Brew Alliance Approves Proposed Agreement With Anheuser-Busch

The shareholders of Craft Brew Alliance Inc. (CBA) voted at a special meeting Feb. 25 to adopt an agreement, announced Nov. 11, 2019, that will create an expanded partnership between CBA and Anheuser-Busch Cos. LLC (A-B), with A-B agreeing to purchase the remaining CBA shares it does not already own in a merger transaction for […]

Posted inMeat/Seafood/Poultry, Beverage News, Home Page Slider, Marketing News, New Products, Packaging News, Perishables, Southwest, Suppliers

Craft Beer BBQ Collection Expands With Voodoo Ranger IPA Beer Brat

Building off the success of the Fat Tire BBQ Collection, Niman Ranch and New Belgium Brewing have debuted the Voodoo Ranger Mango Habanero IPA Beer Bratwurst, now available in select Whole Foods Markets and specialty grocers across the country. The new brat combines Niman Ranch’s Certified Humane pork, raised sustainably with no antibiotics—ever, with Voodoo […]

Posted inCenter Store, Home Page Latest News, Marketing News, New Products, Snacks Brands, Southwest, Suppliers

Lay’s Partners With The Voice’s John Legend To Debut New Flavors

Fans of NBC’s The Voice will discover some new potato chip flavors in addition to some new favorite singers as Lay’s joins coach John Legend on season 18, which premiered Monday, Feb. 24. Lay’s Cheddar Jalapeño, Poppables Sea Salt & Vinegar and Kettle Cooked Flamin’ Hot all joined Team Lay’s earlier this year—and to celebrate […]

Posted inCenter Store, Home Page Slider, Marketing News, Southwest, Specialty, Suppliers

Basia’s Pickles Launches At Texas Central Market Stores

Hutto, Texas-based Basia’s Pickles, known for its flagship homestyle product, has launched two new varieties of pickles, Old World Garlic Dill and Texas Heat, at all Central Market stores. “We are very excited to bring these new products to our Central Market customers,” said Basia’s Pickles owner Barbara H. Marynowski. “The outpouring of love and […]

Posted inHealth & Wellness, Beverage News, Home Page Slider, Marketing News, New Products, Suppliers, West

Goldthread Plant-Based Tonics Expands Nationwide In Target Stores

Goldthread Plant-Based Tonics, founded by clinical herbalist and LAC William Siff, has expanded nationwide via distribution in 970 Target stores. The launch features six SKUs: Turmeric Radiance, Green Minerals, Hawaiian Ginger, Mint Condition, Lavender Bliss and Honey Rose. The beverages are now available and retail for $3.49 each. Turmeric Radiance is a tonic based on Ayurvedic […]

Posted inCenter Store, Home Page Slider, Marketing News, Merchandising News, National, Snacks Brands, Suppliers

Acosta Reveals National Partnership With On The Border Chips And Dips

Acosta has been named the U.S. sales and marketing agency of record in Walmart for Truco Enterprises, maker of On The Border chips, salsa and queso, effective Feb. 15. On The Border tortilla chips are the highest velocity unflavored national brand tortilla chips in Walmart today. Acosta, a sales and marketing agency in the consumer packaged goods […]

Posted inBeverage News, Home Page Slider, Marketing News, Southeast, Suppliers

National Beverage: Lawsuit Against LaCroix Dismissed, Claims Retracted

National Beverage Corp. announced Feb. 19 dismissal with prejudice and complete retraction of all of the allegations contained in a prior lawsuit which challenged the natural ingredient labeling of LaCroix. The plaintiff recanted the statements made in a press release issued by her counsel concurrent with the lawsuit that was filed. In a written recantation, […]