Supermarket & Grocery Industry News | The Shelby Report
Posted inOnline Grocery Technology, Beverage News, National, News

Swiftly, EG America Launch Alcohol Cashback In SmartRewards App

Swiftly has partnered with EG America to add a digital alcohol cashback feature to the SmartRewards app across the retailer’s convenience store brands. The new feature provides near-instant, supplier-funded cashback on beer, wine and spirits at stores including Cumberland Farms, Certified Oil, Fastrac, Loaf ‘N Jug, Kwik Shop, Turkey Hill, Quik Stop, Tom Thumb, Minit […]

Posted inProduce News, News, Sustainability News, West

Divert, General Produce Partner On Food Waste-to-Energy Plan

Divert Inc. and General Produce have formed a partnership that will convert unsold and non-donatable food into renewable energy and soil amendment for communities in Northern California. General Produce will send unused food from its Sacramento distribution center to Divert’s Integrated Diversion & Energy Facility in Turlock, California. There, the material will move through depackaging […]

Posted inPrivate Label Brands, Feature, National, News

Private Label, Public Preference – How Diverse Consumers Are Shaping Store Brand Growth

Private label products have come a long way from their early reputation as plain, low-cost alternatives to national brands. Today, they represent a strategic pillar for retailers – offering differentiation, margin advantages and a way to build loyalty in an increasingly competitive grocery landscape. As inflation and economic uncertainty continue to influence consumer behavior, private […]

Posted inExecutive News, Association News, National, News, Snacks Brands

NCA Adds Moss, Brandmeier To Scientific-Regulatory Affairs Team

The National Confectioners Association (NCA) has added Julie Moss as VP of food safety and scientific affairs and Sarah Brandmeier as director of nutrition policy and scientific affairs. According to the association, their experience across federal agencies and the food industry will help the $54 billion confectionery industry navigate a complex regulatory landscape. “It is […]

Posted inOnline Grocery Technology, Health & Wellness, National, News

Instacart Partners With WellTheory To Boost Autoimmune Care

WellTheory, a virtual care platform, has begun a partnership with Instacart to address a gap in autoimmune care – access to nutritious anti-inflammatory foods. The collaboration integrates Instacart Health Fresh Funds into WellTheory’s care model to let members buy recommended foods and improve health outcomes. Autoimmune patients face barriers to accessing the correct foods – […]

Posted inFrozen Food, Association News, Grocery Research, National, News

NFRA Report Highlights Frozen, Refrigerated Foods’ Role In Cutting Food Waste

The National Frozen & Refrigerated Foods Association (NFRA) has released its 2025 Food Waste Insights Report, detailing how reducing food loss across the cold chain can deliver financial, operational and reputational benefits for manufacturers, retailers and distributors. The report reframes food waste as a business opportunity, showing that prevention improves margins, strengthens retailer trust and […]

Posted inMeat/Seafood/Poultry, H-E-B, News, Southwest, Sustainability News

H-E-B Partners With Chefs, Fishwise On Seafood Sustainability

H-E-B has partnered with celebrity chefs Andrew Zimmern and Barton Seaver to promote seafood sustainability and their new book, “The Blue Food Cookbook.” The retailer also is working with sustainable seafood consultancy Fishwise to strengthen its sourcing standards. The cookbook, released in October, was written by Zimmern, an Emmy-winning and four-time James Beard Award-winning TV […]

Posted inPrivate Label Brands, Associated Wholesale Grocers, Midwest, News

AWG Best Choice Wins Big During PLMA Salute To Excellence Awards

Best Choice, the flagship private brand of Associated Wholesale Grocers (AWG), received four 2025 Salute to Excellence Awards from the Private Label Manufacturers Association (PLMA). The awards, which recognize innovation and quality in private label products, were announced Nov. 16-18 during PLMA’s 2025 Private Label Trade Show in Chicago. The four items are: Best Choice […]

Posted inFrozen Food, Association News, National, News

NFRA Report: Families Can Save $1.5K Annually By Reducing Food Waste

According to a new report from the National Frozen & Refrigerated Foods Association (NFRA), the average U.S. family discards $1,500 in groceries annually, contributing to $382 billion in surplus food generated each year nationwide. Utilizing data from the USDA and ReFED, the NFRA’s 2025 Food Waste Insights Report highlights that frozen and refrigerated foods are […]

Posted inProduce News, Association News, Frozen Food, Grocery Research, National, News

Pilot Program Highlights Benefits Of Frozen Produce

Partnership for a Healthier America (PHA), the American Frozen Food Institute (AFFI) and Instacart have released the findings of a pilot program that expanded access to fruits and vegetables for families with lower incomes by including frozen produce as an option. Conducted as an extension of PHA’s flagship Good Food at Home program, the effort […]

Posted inDairy News, Grocery Research, Midwest, News, Private Label Brands, SpartanNash

SpartanNash Introduces Flavored Butter Products For Thanksgiving

SpartanNash has introduced four varieties of flavored butter to help customers prepare for the Thanksgiving holiday. In addition, it partnered with Talker Research on a new survey, finding that butter is essential for holiday cooking. SpartanNash stores – including Family Fare, Martin’s Super Markets and D&W Fresh Market – and select independent wholesale customers are […]

Posted inProduce News, National, News

GrubMarket Acquires Procurant For Fresh Produce Supply Chain

GrubMarket has acquired Los Gatos, California-based Procurant, a software-as-a-service platform that streamlines fresh procurement, order management and regulatory compliance for the fresh food supply chain. Founded in 2018 by CEO Eric Peters, Procurant was created as a cloud-native alternative to legacy procurement systems. The platform supports real-time collaboration, operational efficiency and end-to-end visibility across the […]

Posted inProduce News, National, News

Taylor Farms Acquires Natures Way Foods

Taylor Farms has acquired Natures Way Foods, a U.K.-based fresh prepared food manufacturer that specializes in the supply of fresh food supporting retail and foodservice customers. Salinas, California-based Taylor Farms and Natures Way Foods will collaborate to share best practices rooted in their commitment to quality, innovation, food safety and sustainability. Together, they will accelerate […]

Posted inPrivate Label Brands, Center Store, News, West

True Salt Expands Private Label Offerings To Meet Growing Demand

True Salt, a provider of all-natural sea salt products, has expanded its private label program in response to increasing demand from grocery chains and foodservice distributors for premium, store-brand sea salt products. The Phoenix-based company manufactures private label salt products for five of the 10 largest foodservice distributors in the U.S. True Salt is scaling […]

Posted inProduce News, Natural Grocers, News, Southwest

Natural Grocers Adds 10 Organic Frozen Vegetable Varieties

Natural Grocers has expanded its private label with 10 new varieties of organic frozen vegetables that also are processed and packaged without synthetic colors or artificial flavors and preservatives (as defined by the company’s standards). The new products include broccoli florets, California blend, cauliflower florets, chopped kale and spinach, cut green beans, green peas, mixed […]

Posted inProduce News, National, News

Instacart, PHA Deliver 10M Produce Servings To Families Nationwide

Instacart and Partnership for a Healthier America (PHA) have shared a major milestone – together, they have connected families across the country to 10 million servings of produce. In addition, Good Food at Home, PHA’s nutrition security program, has delivered fruits and vegetables to the doors of more than 17,000 people in 12 cities. Prior […]

Posted inIndependent Store News, Festival Foods, Meat/Seafood/Poultry, Midwest, News

Festival Foods, Smithfield Donate Protein To WI Food Banks

Festival Foods has partnered with Smithfield Foods to donate more than 34,000 pounds of protein to Paul’s Pantry in Green Bay, Wisconsin, and St. Joseph Food Program in Menasha, Wisconsin. Donated items include ham, bacon and pork chops, which will provide more than 137,000 servings for those who need it in Wisconsin. “Giving back and […]

Posted inProduce News, Association News, National, News

IFPA Calls For Momentum After Government Reopening

The International Fresh Produce Association (IFPA) welcomes Congress’s overdue action to reopen the federal government, which helps restore stability to the essential programs that sustain America’s food system. “Congressional gridlock put 48 million Americans at risk of losing access to fresh fruits and vegetables. With government operations restored, critical nutrition programs like SNAP and WIC […]

Posted inFrozen Food, Association News, National, News

NFRA Elects New Officers, Directors For 2026 Board

The National Frozen & Refrigerated Foods Association elected officers for 2025-26 at its annual board of directors meeting Oct. 18 and board members at the annual membership meeting during the NFRA Convention. Bill Kynast, Chobani’s SVP of sales, will chair the board. Kynast has served on the NFRA Board of Directors since 2019 and previously […]