Austin, Texas-based Vital Farms has announced its new brand campaign titled “Keeping it BS-Free.” This campaign challenges viewers to rethink widespread practices including misleading labels like cage-free, hollow corporate initiatives and poor worker conditions. This is the latest effort to support Vital Farms’ stakeholder community, including its crew members, customers and consumers, suppliers and farmers, stockholders and […]
Category: Grocery News
Posted inCenter Store, West
Bounty, Brit + Co Partner For Paper Towel Design Competition
San Francisco-based Brit + Co, in partnership with Procter & Gamble’s Bounty, recently concluded a National Design Competition through which eight finalists will see their work featured on the new Brit + Co and Bounty paper towel collection themed, “A Clean Fresh Start.” “Brit + Co was created to give women a daily spark of […]
Posted inProduce News, Southeast
Watermelon Board Capitalizes On Emerging Digital Tactics
Winter Springs, Florida-based National Watermelon Promotion Board has added new online marketing trends into the Consumer Communications program. Recognizing that not all consumers need their content delivered in the same way, NWPB leveraged assets and educational resources by diversifying platforms and implementing emerging marketing trends with dynamic digital approaches. “The Watermelon Board has been able to […]
Posted inCenter Store, Midwest
Purina Celebrates Factory Expansion In Clinton, IA
Purina executives and community representatives gathered Oct. 5 to celebrate the completion of a $156 million expansion at the factory in Clinton, Iowa. The project expands capacity and production capabilities for Purina’s pet care brands and adds a technical training center. The expansion resulted in 96 new positions at the factory, which now employs about 570 people. The pet […]
Posted inCenter Store, Association News, National
IHA Names Three Executives To Board Of Directors
Three executives have been elected to the board of directors of the International Housewares Association, the full-service trade association for the housewares industry. The incoming IHA board members are Scott Felsenthal, CEO, Whitmor; Sal Gabbay, CEO, Gibson Homewares; and Michael Hayes, chief customer officer, Newell Brands. Their three-year terms began Oct. 1 and end Sept. […]
Posted inProduce News, Albertsons, Southeast
Fresh Express Releases Three Chopped Salad Kits
Orlando, Florida-based Fresh Express has announced three new offerings in its line of chopped salad kits, Twisted Caesar Lemon Caesar, Twisted Caesar Pesto Caesar and Mexican Style, and its new blend, Butter Supreme. Trends like convenience, plant-based nutrition and restaurant-inspired international flavors are driving food innovations, and chopped salads kits are well positioned to drive growth for […]
Posted inExecutive News, Snacks Brands, West
Blue Diamond’s CEO Jansen Announces Intent To Step Down
Sacramento, California-based Blue Diamond Growers Mark Jansen, president and CEO, has announced his intention to step down from the role he has held since September 2010. Jansen has decided to step away after a 12-year tenure as CEO because he believes the organization is well-positioned for future growth and the timing is right for him to […]
Posted inMeat/Seafood/Poultry, Southwest
Tyson Launches ‘Chicken And A Video Game’ Episode Series
Springdale, Arkansas-based Tyson Foods is partnering with Gaming Community Network, combining chicken and gaming to create a four-part episode series. The “Chicken and a Video Game” show features top professional athletes competing in popular video games while eating Tyson chicken dishes. Fans can stream each episode weekly on the interactive streaming platform Twitch. The series is […]