The National Pork Producers Council (NPPC) elected new officers and board members to lead the organization through the 2026-27 term, tapping a mix of multi-generational family farmers and large-scale production executives to guide its national advocacy agenda. Rob Brenneman of Washington, Iowa, was elected president. Brenneman owns and operates Brenneman Pork and has served on […]
Category: Meat/Seafood/Poultry
The Shelby Report covers meat, seafood and poultry for grocery retailers nationwide, from protein trends and pricing developments to supplier announcements and meat department merchandising strategies. Updated regularly across our five regional editions.
See more meat and seafood coverage in Focus on Fresh: Meat & Seafood.
Posted inMeat/Seafood/Poultry, Executive News, Featured News, Finance News, National, News
NPPC Honors Parker For Four Decades Of Pork Industry Leadership
The National Pork Producers Council (NPPC) recognized John Parker with the Paulson-Whitmore State Executive Award during the National Pork Industry Forum, honoring his 40-plus years as executive secretary of the Virginia Pork Council. The award was presented in partnership with the National Pork Board (NPB). Parker’s tenure shaped Virginia’s agricultural community, producer-funded promotion and research […]
Posted inMeat/Seafood/Poultry, Association News, Featured News, National, News
NPPC Praises House Agriculture Committee Farm Bill Passage
The National Pork Producers Council (NPPC) praised House Agriculture Committee passage of Chairman Glenn “GT” Thompson’s (R-PA) bipartisan Farm, Food and National Security Act of 2026. Commonly referred to as Farm Bill 2.0, the legislation includes relief for pork producers facing a patchwork of state animal housing laws spurred by California Proposition 12, which they […]
Posted inMeat/Seafood/Poultry, Association News, Featured News, Finance News, National, News
Shelby Exclusive: FMI’s Harig Discusses Key Factors Impacting Food Prices
Shelby Publishing’s Maggie Kaeppel recently visited with Andy Harig, FMI – The Food Industry Association’s VP of tax, trade, sustainability and policy development, to add additional economic context on the state of the industry following the Annual Meat Conference, which was held March 2-4 in Baltimore, Maryland. What forces are having the greatest impact on […]
Posted inMeat/Seafood/Poultry, Association News, Featured News, National
Seafood Expo To Cover Consumer Trends, Traceability, Sustainability
Seafood Expo North America/Seafood Processing North America has announced its 2026 conference program, featuring some 40 sessions with more than 125 industry speakers. The three-day event runs March 15-17 at the Boston Convention and Exhibition Center in Boston, with speakers from companies including Ahold Delhaize USA, Circana, NOAA Fisheries and Whole Foods Market. The conference […]
Posted inMeat/Seafood/Poultry, Association News, Featured News, Finance News, National
Meat Institute Backs USDA Line Speed Rule Changes for Pork, Poultry
The Meat Institute has said the U.S. Department of Agriculture’s (USDA) Food Safety and Inspection Service (FSIS) proposed rule changes concerning pork and poultry processing rates will increase production and innovation, helping to ease prices for consumers and benefit livestock and poultry producers. “The Meat Institute has supported changes to line speed rules for pork […]
Posted inMeat/Seafood/Poultry, Association News, Featured News
Meat Institute: Meat, Poultry Processors Contribute $57.3B To U.S. Economy
The Meat Institute released an economic study finding that the meat and poultry processing industry contributes $57.3 billion to the U.S. economy and provides nearly 584,000 jobs. The entire meat and poultry industry – including livestock production, animal feed, equipment manufacturing and transportation – contributes $347.7 billion in value to the nation, supporting more than […]
Posted inMeat/Seafood/Poultry, Association News, National, News
NPPC, NPB Select Pork Leadership Institute Class Of 2026
The National Pork Producers Council (NPPC) and the National Pork Board (NPB) has announced the Class of 2026 for the Pork Leadership Institute, selecting 19 people from across the country to participate in the yearlong leadership development program. This year’s class includes: Idaho: Rick Roper Iowa: Ryan Bartachek and Macie Reeb Illinois: Emmalee Haege and […]
Posted inMeat/Seafood/Poultry, Featured News, IGA, Independent Store News, National, News
IGA, National Pork Board Partner To Drive Pork Category Growth At Retail
The Independent Grocers Alliance (IGA) has begun a Red Oval Partnership with the National Pork Board (NPB), reinforcing IGA’s commitment to sharing resources with independent grocers to help them better serve shoppers. Through the partnership, the National Pork Board will collaborate with IGA member stores on in-store promotions, shopper marketing initiatives and educational resources featuring […]
Posted inMeat/Seafood/Poultry, Association News, Featured News, National, News
Meat Sales Hit Record $112B In 2025, Driven By Millennials, Gen Z
Meat sales reached a record high of $112 billion in 2025, with pound volume increasing 2 percent, according to the 21st annual Power of Meat report released March 2 during the Annual Meat Conference by the Meat Institute and FMI—The Food Industry Association. Millennials and Gen Z were a driving force behind the growth, according […]
Posted inMeat/Seafood/Poultry, National, News
USDA Proposes Updates To Line Speed Rules For Poultry, Pork Processors
The U.S. Department of Agriculture announced proposed updates to federal line speed regulations in poultry and pork establishments operating under modern inspection systems Feb. 17, aimed at lowering food costs and improving supply chain efficiency while maintaining food safety oversight. The proposed rules would update outdated processing requirements for poultry and pork establishments under modern […]
Posted inMeat/Seafood/Poultry, Association News, Featured News, National, News
NPFDA Names Guest As 2025 Member Of The Year
The National Protein and Food Distributors Association (NPFDA) has recognized Judson “Jud” Guest of LAD Truck Lines as the 2025 NPFDA Member of the Year. A supporter of the association for more than 25 years, Guest has gone above and beyond in service to NPFDA. Throughout his involvement, he has willingly volunteered wherever help was […]
Posted inMeat/Seafood/Poultry, Featured News, Finance News, News, West
Evergood Sausage Co. Celebrates 100th Anniversary
Evergood Sausage Co. marked its 100-year anniversary, celebrating a century of family leadership and old-world craftsmanship while maintaining hardwood-smoking traditions established in 1926. Founded by Bavarian immigrant and master sausage maker Jacob Rauscher in San Francisco’s Mission District, Evergood grew from a neighborhood butchershop into a nationally recognized brand. The company operates from its historic […]
Posted inMeat/Seafood/Poultry, Midwest, News, Suppliers
Moo & Oink Celebrates 50th Anniversary In 2026
Chicago-based meat brand Moo & Oink is celebrating its 50th anniversary in 2026 with a yearlong series of special events, new products and retailer celebrations. Shoppers will see a commemorative badge across Moo & Oink packaging, along with in-store sampling events, mascot appearances and displays at participating retailers. “Moo & Oink has always been about […]
Posted inMeat/Seafood/Poultry, Finance News, Midwest, News, Supply Chain News
Smithfield Foods Plans $1.3B Processing Facility In Sioux Falls, SD
Smithfield Foods has initiated the approval process to build a packaged meats and fresh pork processing facility in Sioux Falls, South Dakota, representing a preliminary investment estimate of up to $1.3 billion over the next three years. The facility, subject to permitting and regulatory approvals, will be built in Foundation Park, a 1,000-acre heavy industrial […]
Posted inSupply Chain News, Deli News, Meat/Seafood/Poultry, National, News, Produce News
DeltaTrak Introduces FlashLink NOW Real-Time Loggers
Pleasanton, California-based DeltaTrak has introduced a new generation of its FlashLink NOW real-time loggers, giving fresh product suppliers expanded visibility into cold chain conditions as requirements for accepting shipments continue to tighten across the U.S. grocery sector. Inbound shipment requirements increasingly go beyond temperature data alone. When used with the UBQ Network, FlashLink NOW loggers […]
Posted inMeat/Seafood/Poultry, Finance News, National, News
Smithfield Foods To Acquire Nathan’s Famous For $450M
Smithfield Foods has entered into a merger agreement to acquire Nathan’s Famous Inc. for $102 per share in cash, representing an enterprise value of about $450 million. The transaction will secure Smithfield’s rights to the all-beef hot dog brand into perpetuity. The company has held an exclusive license from Nathan’s Famous since March 2014 to […]
Posted inMeat/Seafood/Poultry, Frozen Food, Marketing News, Merchandising News, News, Northeast
Scott & Jon’s Unveils Refreshed Branding, Enhanced Recipes For Frozen Seafood Line
Scott & Jon’s, the Auburn, Maine-based frozen seafood brand founded by brothers Scott and Jon Demers, is unveiling a new brand identity featuring updated packaging, enhanced recipes and refined messaging while staying true to its Maine roots. The refreshed branding is an evolution rather than a complete overhaul, the company said. The updated look, upgraded […]
Posted inMeat/Seafood/Poultry, Feature, News, Southeast
Smithfield Campaign Aims To Court Younger Consumers, Elevate Pork At Retail
Smithfield is putting a fresh, bolder stake in the ground with its new “We Speak Pork” campaign, an effort designed to reintroduce the category to younger consumers while reinforcing the company’s long-standing authority in pork. Marianne Radley, Smithfield’s managing director of marketing, told The Shelby Report that the campaign emerged after the company evaluated how […]
Posted inMeat/Seafood/Poultry, National, News, Supply Chain News
Mowi ASA Begins Feed Partnership To Lower Costs
Mowi ASA, a producer of farm-raised Atlantic salmon, has entered into a strategic partnership with Skretting/Nutreco in which Mowi will produce feed based on Skretting’s formulations. The partnership is expected to deliver more than $58 million in annualized net cost savings through improvements in feed formulation, procurement and logistics. “Mowi and Skretting are a great […]