PepsiCo Foods is introducing a new addition to the protein snack arena with Good Warrior, a new masterbrand built for people who demand more from their protein. The debut product, Good Warrior Beef Sticks, launches in March 2026 at select U.S. retailers.
The beef sticks are made with grass-fed and finished beef and deliver 10 grams of protein, zero grams of sugar and 100 calories per serving. The product is gluten-free and contains no artificial colors or flavors, available in two flavors: Original and Jalapeño Pepper.
Tina Mahal, marketing senior vice president of PepsiCo Foods U.S., said the brand was created to meet a clear consumer need.
“We created Good Warrior because people deserve protein snacks that don’t feel like a compromise,” Mahal said.
“Our goal was simple: make protein snacks people want to eat for busy humans who need something fast. Good Warrior brings bold flavor, functionality of protein, and the convenience today’s consumers expect. We’re starting with two delicious beef stick flavors and are bringing even more tasty options in other categories later this year.”
Why now
Consumers are hungry for protein options that taste great. A recent national survey found that 86 percent of Americans are looking to add more protein to their diets, yet convenient, great-tasting options remain hard to find.
Good Warrior was designed to close the gap. The brand is built for the everyday warrior facing the everyday battles of daily life — from those powering through back-to-back meetings to those who need to grab something between school carpool pickups and work deadlines.
The Good Warrior Beef Sticks are made with grass-fed and finished beef, with 10 grams of protein, zero grams of sugar and 100 calories per serving.
The product is gluten-free and contains no artificial colors or flavors. Single sticks have a suggested retail price of $2.99, and 8-count multipacks have a suggested retail price of $19.99.
Growing functional portfolio
Good Warrior Beef Sticks join recent product launches from PepsiCo that offer consumers new choices with added benefits.
Other recent launches include Doritos Protein, SmartFood Fiber Pop coated popcorn, SunChips Fiber whole grain and black bean snacks, Pepsi Prebiotic Cola, poppi Prebiotic Soda, Quaker Protein Granola Bars and Quaker Protein Old Fashioned Oats and Starbucks Coffee & Protein.
The launches emphasize PepsiCo’s commitment to delivering the foods and beverages consumers love, enhanced with the functional ingredients they want.
About PepsiCo
PepsiCo products are enjoyed by consumers more than 1 billion times a day in more than 200 countries and territories around the world.
The company generated nearly $94 billion in net revenue in 2025, driven by a complementary beverage and convenient foods portfolio that includes Lay’s, Doritos, Cheetos, Gatorade, Pepsi-Cola, Mountain Dew, Quaker and SodaStream.
PepsiCo’s product portfolio includes a wide range of enjoyable foods and beverages, including many iconic brands that generate more than $1 billion each in estimated annual retail sales.
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