Evergood Sausage Co. marked its 100-year anniversary, celebrating a century of family leadership and old-world craftsmanship while maintaining hardwood-smoking traditions established in 1926. Founded by Bavarian immigrant and master sausage maker Jacob Rauscher in San Francisco’s Mission District, Evergood grew from a neighborhood butchershop into a nationally recognized brand. The company operates from its historic […]
Category: Meat/Seafood/Poultry
The Shelby Report covers meat, seafood and poultry for grocery retailers nationwide, from protein trends and pricing developments to supplier announcements and meat department merchandising strategies. Updated regularly across our five regional editions.
Posted inMeat/Seafood/Poultry, Midwest, News, Suppliers
Moo & Oink Celebrates 50th Anniversary In 2026
Chicago-based meat brand Moo & Oink is celebrating its 50th anniversary in 2026 with a yearlong series of special events, new products and retailer celebrations. Shoppers will see a commemorative badge across Moo & Oink packaging, along with in-store sampling events, mascot appearances and displays at participating retailers. “Moo & Oink has always been about […]
Posted inMeat/Seafood/Poultry, Finance News, Midwest, News, Supply Chain News
Smithfield Foods Plans $1.3B Processing Facility In Sioux Falls, SD
Smithfield Foods has initiated the approval process to build a packaged meats and fresh pork processing facility in Sioux Falls, South Dakota, representing a preliminary investment estimate of up to $1.3 billion over the next three years. The facility, subject to permitting and regulatory approvals, will be built in Foundation Park, a 1,000-acre heavy industrial […]
Posted inSupply Chain News, Deli News, Meat/Seafood/Poultry, National, News, Produce News
DeltaTrak Introduces FlashLink NOW Real-Time Loggers
Pleasanton, California-based DeltaTrak has introduced a new generation of its FlashLink NOW real-time loggers, giving fresh product suppliers expanded visibility into cold chain conditions as requirements for accepting shipments continue to tighten across the U.S. grocery sector. Inbound shipment requirements increasingly go beyond temperature data alone. When used with the UBQ Network, FlashLink NOW loggers […]
Posted inMeat/Seafood/Poultry, Finance News, National, News
Smithfield Foods To Acquire Nathan’s Famous For $450M
Smithfield Foods has entered into a merger agreement to acquire Nathan’s Famous Inc. for $102 per share in cash, representing an enterprise value of about $450 million. The transaction will secure Smithfield’s rights to the all-beef hot dog brand into perpetuity. The company has held an exclusive license from Nathan’s Famous since March 2014 to […]
Posted inMeat/Seafood/Poultry, Frozen Food, Marketing News, Merchandising News, News, Northeast
Scott & Jon’s Unveils Refreshed Branding, Enhanced Recipes For Frozen Seafood Line
Scott & Jon’s, the Auburn, Maine-based frozen seafood brand founded by brothers Scott and Jon Demers, is unveiling a new brand identity featuring updated packaging, enhanced recipes and refined messaging while staying true to its Maine roots. The refreshed branding is an evolution rather than a complete overhaul, the company said. The updated look, upgraded […]
Posted inMeat/Seafood/Poultry, Feature, News, Southeast
Smithfield Campaign Aims To Court Younger Consumers, Elevate Pork At Retail
Smithfield is putting a fresh, bolder stake in the ground with its new “We Speak Pork” campaign, an effort designed to reintroduce the category to younger consumers while reinforcing the company’s long-standing authority in pork. Marianne Radley, Smithfield’s managing director of marketing, told The Shelby Report that the campaign emerged after the company evaluated how […]
Posted inMeat/Seafood/Poultry, National, News, Supply Chain News
Mowi ASA Begins Feed Partnership To Lower Costs
Mowi ASA, a producer of farm-raised Atlantic salmon, has entered into a strategic partnership with Skretting/Nutreco in which Mowi will produce feed based on Skretting’s formulations. The partnership is expected to deliver more than $58 million in annualized net cost savings through improvements in feed formulation, procurement and logistics. “Mowi and Skretting are a great […]