Prairie Fresh, a Merriam, Kansas-based pork producer, launched its new campaign, “Now That’s Pork,” to highlight that not all pork is created equal, positioning the brand as the standard for quality and taste. The campaign arrives as the National Pork Board’s “Taste What Pork Can Do” initiative draws renewed attention to the meat’s versatility and […]
Category: Meat/Seafood/Poultry
The Shelby Report covers meat, seafood and poultry for grocery retailers nationwide, from protein trends and pricing developments to supplier announcements and meat department merchandising strategies. Updated regularly across our five regional editions.
See more meat and seafood coverage in Focus on Fresh: Meat & Seafood.
Posted inMeat/Seafood/Poultry, Midwest, News, Save A Lot
Save A Lot Begins ‘Win Bacon For A Year’ Sweepstakes
As part of its Win Bacon for a Year Sweepstakes, Save A Lot is offering customers the chance to win a $500 gift card, equivalent to a year’s supply of Farmington bacon – one of the grocer’s exclusive brands. Customers can enter the sweepstakes one of two ways – via the Save A Lot app […]
Posted inMeat/Seafood/Poultry, National, News
ReposiTrak Adds More Seafood Suppliers To Food Traceability Network
As the 2028 FDA traceability deadline draws closer, the seafood industry is making significant strides towards compliance, with 40 new seafood suppliers joining the ReposiTrak Traceability Network. This influx highlights a growing industry-wide push to adopt efficient, regulatory-compliant solutions, especially as retailers also increase their demands for supply chain transparency. RTN enables seamless exchange of […]
Posted inIndependent Store News, Deli News, Hannaford Supermarkets, Meat/Seafood/Poultry, News, Northeast
Hannaford Brings Back Prepared Lobster Rolls For Summer
Hannaford Supermarkets is celebrating summer by bringing back its fresh lobster roll, available in the deli department at all 189 of the grocer’s stores through Labor Day, Sept. 1. Priced at $9.99, the roll is prepared in-store daily and features North Atlantic lobster tossed with mayonnaise and breadcrumbs on a bed of green leaf lettuce […]
Posted inIndependent Store News, Corporate Store News, Meat/Seafood/Poultry, National, News
Best In Class: Fueling Memorial Day Grilling Sales
Memorial Day weekend (May 24-26) is just around the corner, signaling the unofficial start of summer and a prime opportunity for grocers to capture significant sales. New data from Numerator, based on a survey of 5,900 U.S. consumers, offers insights into shopper intentions, helping grocers optimize their strategies for the holiday. The good news for […]
Posted inWholesaler/Distributor News, Meat/Seafood/Poultry, Midwest, News, SpartanNash
SpartanNash Launches Limited-Time Brat Shop For Summer
SpartanNash has introduced Brat Shop, a limited-time in-store destination offering classic and new bratwurst flavors at all Family Fare, D&W Fresh Market and Martin’s Super Markets. The flavors include Honey BBQ, Pineapple Teriyaki, Taco Cheddar and Hot+Sweet Red Chile, as well as regional-inspired options like Philly Cheesesteak and a Michigander classic with a taste of […]
Posted inCorporate Store News, Albertsons, Meat/Seafood/Poultry, News, West
Albertsons Cos. Debuts Chef-Inspired Own Brand, Chef’s Counter
Albertsons Companies Inc. has launched Chef’s Counter, a new Own Brand featuring chef-inspired flavors and tastes. Chef’s Counter is debuting with a selection of ready-to-cook marinated meats available exclusively at Albertsons Cos. stores, including Albertsons, Safeway, Vons, Jewel-Osco, ACME and Shaw’s. The launch coincides with Memorial Day weekend and the start of the summer grilling […]
Posted inMeat/Seafood/Poultry, National, News
Young American Food Brands Acquires Best Provision
Young American Food Brands, operating under the brand label Miami Beef, has bought Best Provision, a New Jersey-based company that makes premium smoked and cooked meats. This acquisition, the fourth for Young American since 2022, strategically integrates Best Provision’s established customer base and product line, which includes a variety of premium smoked meats such as […]
Posted inMeat/Seafood/Poultry, News, Northeast
Baldor Purchases Premium Meat Company Golden Packing
Baldor Specialty Foods, a food distributor in the Northeast and Mid-Atlantic, has acquired premium cut meat company Golden Packing. As part of the sale, Baldor will transition the Hunts Point Cooperative Market business to a new brand label, Golden Meat Co. This acquisition blends Baldor’s sourcing and logistical capabilities with Golden Packing’s expertise in meat […]
Posted inMeat/Seafood/Poultry, Executive News, News, Southeast
Butterball Hires Vinson To Succeed Retiring EVP Jansen
Butterball has tapped Scott Vinson to assume the role of EVP of sales and marketing following the retirement of Al Jansen at the end of 2025. Vinson will assume his new role June 9, working alongside Jansen during the leadership transition. He comes to Butterball with more than 30 years of experience in the meat […]
Posted inMeat/Seafood/Poultry, Feature, National, News
Experts: Adaptability Key For Producers, Retailers Amid Protein Market’s Volatility
From staff reports At the Annual Meat Conference, held March 24-26 in Orlando, Florida, industry leaders convened to discuss the evolving landscape of the meat and poultry sectors. For the 2025 Meat and Poultry Market Outlook presentation, key speakers included Brian Earnest, lead protein industry analyst at CoBank; Christine McCracken, executive director and protein analyst […]
Posted inMeat/Seafood/Poultry, Feature, National, News
Consumer Spending Shifts In Meat, Seafood, Poultry Amid Economic Uncertainty
The grocery industry has faced significant changes in consumer purchasing habits due to economic fluctuations such as inflation and shifting concerns over tariffs and unemployment. Anne-Marie Roerink, principal at 210 Analytics, shared her insights on how these factors have influenced the meat, seafood and poultry markets. Inflation, consumer behavior Roerink noted a shift toward home-cooked […]
Posted inMeat/Seafood/Poultry, National
Report: Consumers Seeking More Protein For Health, Taste In 2025
People are eating more protein, with 61 percent of Americans increasing their intake in 2024, compared to 48 percent who did so in 2019. This is among the findings from Cargill’s 2025 Protein Profile, an annual trends report that looks at trends in protein consumption for the year ahead. The report also found that animal […]
Posted inMeat/Seafood/Poultry, Association News, National, News
FMI Report: Meat Sales High As Americans View Meat As Part Of Healthy Lifestyle
Meat sales hit a record high of $104.6 billion in 2024, pounds sold increased 2.3 percent compared to 2023, and consumers on average buy meat more than once per week (Circana) – keeping meat the largest fresh department in grocery, according to the 20th annual “Power of Meat” report released March 24 at the Annual […]
Posted inMeat/Seafood/Poultry, National, News
USDA Accepts Pasturebird’s Petition To Update Pasture-Raised Definition
Pasturebird has successfully petitioned the United States Department of Agriculture (USDA) to update its definition of “pasture-raised” meat and poultry. After years of advocating for a clear and common-sense definition, Pasturebird and Perdue Farms helped shoppers distinguish “free range” from “pasture-raised” chicken. The new animal-raising labeling guidelines require that “pasture-raised” animals must be on pasture […]
Posted inSupply Chain News, Deli News, Meat/Seafood/Poultry, National, News, Produce News
FDA Extends Date For FSMA 204 Compliance
The U.S. Food and Drug Administration (FDA) has shared its intention to extend the compliance date for the Food Traceability Rule (FSMA 204) by 30 months. The FDA will extend the compliance date using appropriate procedures at a later time, including publishing a proposed rule in the Federal Register. The FDA stated that it is […]
Posted inMeat/Seafood/Poultry, Association News, National, News
FMI Report: Seafood Sales Struggle Despite Perception As Healthy Option
FMI – The Food Industry Association released its Power of Seafood 2025 report during Seafood Expo North America, which runs March 16-18 at the Boston Convention and Exhibition Center. The seventh edition of the report explores shifting consumer attitudes, purchasing behaviors and untapped opportunities for the seafood department despite lackluster category performance. The reasons for the […]
Posted inMeat/Seafood/Poultry, Natural Grocers, Private Label Brands, Southwest
Natural Grocers Debuts Private-Label Organic Mussels
Natural Grocers is expanding its frozen seafood offerings with a new private label product – Natural Grocers Brand Organic Mussels. Sustainably rope-grown in Chile’s waters, the whole-shell mussels are fully cooked, containing protein and other nutrients. They are the latest addition to the Natural Grocers Brand Frozen Seafood line, joining wild-caught cod and shrimp selections. […]
Posted inMeat/Seafood/Poultry, Executive News, Southwest
Tyson Foods Promotes Cole, Stewart As Part of Development, Succession Planning Process
Tyson Foods Inc. has promoted Devin Cole and Brady Stewart as part of its development and succession planning process. The company said Cole’s and Stewart’s leadership has been instrumental in helping fortify its foundation, build brands and grow globally, strategic pillars they will continue to focus on in their new roles. Cole has been named […]
Posted inMeat/Seafood/Poultry, Southwest
Coleman All Natural Meats Celebrates 150-Year Anniversary
Coleman All Natural Meats is celebrating its 150-year anniversary in 2025. The milestone recognizes the brand’s family heritage and commitment to all-natural, humanely raised meats sourced from American farmers, raised without antibiotics and added hormones. To mark the occasion, Coleman has launched updated packaging with a new look and feel and will be extending its […]