Stop & Shop is bringing back its free ice cream event this July in addition to offering $1 deals in categories across the store to help customers put affordable meals on the table. The ice cream giveaway is in celebration of National Ice Cream Day, Sunday, July 19. Stop & Shop will be giving away […]
Category: Marketing News
Posted inMarketing News, Featured News, National, News
How The Food Industry Is Mobilizing Earthquake Aid In Venezuela
When a series of earthquakes struck Venezuela in late June, the devastation was immediate and staggering. Grocery retailers and food companies across the U.S. — from Florida to California and beyond — have mobilized to help. What emerged was a coordinated response across the food industry that transformed store aisles into donation centers, checkout counters […]
Posted inIndependent Store News, Marketing News, News, Southeast
Sedano’s Launches Donation Drive For Venezuela Earthquake Relief
Sedano’s Supermarkets is responding to the recent earthquakes in Venezuela with a corporate donation of truckloads of bottled water to Global Empowerment Mission (GEM) and the launch of a long-term community donation drive across all 32 store locations in South and Central Florida. Beginning June 29, all Sedano’s locations will serve as community donation drop-off […]
Posted inMarketing News, Health & Wellness, National, News, Packaging News, Suppliers
KinderFarms Launches ‘Kids Deserve Less’ Campaign, Brand Overhaul
KinderFarms has launched its “Kids Deserve Less” campaign to communicate the idea that modern parenting and children’s products have “lost the plot” on what actually matters. The Los Angeles-based wellness brand also has undergone a full brand redesign as part of the campaign. According to KinderFarms, the campaign and product redesign are built around one […]
Posted inOnline Grocery Technology, Albertsons, Marketing News, News, West
Albertsons, P&G Debut Branded Entertainment Series ‘Rico’s Tacos’
Albertsons Media Collective has unveiled a new branded entertainment model: episodic, scripted branded entertainment co‑created with retailer shopper intelligence and distributed across the Albertsons Media Collective platform. Procter & Gamble is the strategic co‑development partner for the inaugural work, a Minivela drama titled Rico’s Tacos, launching June 23. “The brands that will win are the ones […]
Posted inCorporate Store News, Featured News, Harris Teeter, Marketing News, News, Southeast
Harris Teeter Launches ‘Aisle Adventures’ Discovery Campaign
Harris Teeter has introduced Aisle Adventures, an initiative it hopes will turn everyday grocery shopping into a time of discovery for shoppers. The program spotlights new, seasonal and trending items across departments, encouraging customers to discover products that soon may be on their shopping lists. Content will be shared across social media, influencer partnerships and […]
Posted inMeat/Seafood/Poultry, Marketing News, Midwest, News, Save A Lot
Save A Lot Spotlighting How Its Stores Cut Meat In-House
Save‑A‑Lot has launched a Fresh Cut Meat campaign, spotlighting the retailer’s commitment to providing customers with fresh, quality meat cut in-store. The campaign highlights a key point of difference from other national grocery chains: Save‑A‑Lot cuts meat fresh in‑store. At stores nationwide, trained meat cutters prepare select beef and pork products daily. “At Save‑A‑Lot, we […]
Posted inOnline Grocery Technology, Featured News, Giant Food, Marketing News, News, Northeast
Giant Eagle Taps Ibotta As Exclusive Digital Promotions Partner
Giant Eagle Inc. has selected Ibotta as the provider of digital promotions across its 200-plus supermarkets and platforms. The partnership represents a step forward in the Pittsburgh, Pennsylvania-based grocer’s “Because It Matters” business strategy, a multi-year plan centered on delivering better everyday value and a modernized shopping experience. By integrating with the Ibotta Performance Network, […]