As the novel coronavirus (Covid-19) sweeps the world, consumers are being forced to dramatically change their purchase and viewing behaviors. Nielsen is tracking these changes and establishing clear navigation beacons for companies trying to understand the changes and plan for what comes next. The following information was updated for the week ending April 11. Everything […]
Tag: Nielsen
Posted inHome Page Latest News, COVID News, Marketing News, National, Nonfood Items
Nielsen Reports Covid-19 Impacted Health/Safety, Food/Bev Categories
The latest Nielsen total U.S. dollar sales data is available for several categories, reflecting the one- and four-week periods ending March 14, 2020, vs. those same timeframes one year prior, in 2019, according to Nielsen Communications Manager Greg Doonan. He also has compared the data to the one-week ending March 7, 2020. Some high-level key […]
Posted inOnline Grocery Technology, Home Page Slider, Marketing News, National, Packaging News, Sustainability News
Nielsen 2020: Brand Innovation Predictions For The Next Decade
“With constant evolution of channel, competitive and consumer environments, marketers are being forced to think differently in order to compete. Over the next decade, expect to see remarkable shifts in innovation strategies to accommodate a new age of conscious, connected and unconventional consumption,” said Jenny Frazier, SVP of Nielsen BASES (Booz-Allen Sales Estimating System). So, what […]
Posted inInternational Foods, Amazon Fresh, Guest Contributors, Home Page Slider, National, Whole Foods
Soto: Know Your Multicultural Customers So You Can Grow Sales
by Terry Soto/multicultural marketing expert The California Grocers Association’s “Minding the Gap” Strategic Conference took place recently in Palms Springs, California, where retailers brought up specific challenges they currently are attempting to manage when it comes to growing sales among multicultural grocery shoppers. Understanding how to assort authentically for diverse Hispanic and Asian shoppers came […]
Posted inAldi, Corporate Store News, Home Page Latest News, Midwest
Kantar Study Says Shopping At Aldi Is Simpler, Faster, More Cost-Effective
New study results from Kantar that indicate that Aldi shoppers find the retailer easier to navigate, faster and more fun compared to other grocery stores more often than Walmart Supercenter shoppers find Walmart Supercenters to be on these measures. The study findings concluded 77 percent of the participants who identified as primary grocery shoppers and […]
Posted inHealth & Wellness, Northeast, Specialty, Suppliers
Nielsen, Charlotte’s Web Launch CBD Retail Market Measurement
Nielsen, the New York City-based market intelligence company, and Charlotte’s Web Holdings Inc., a cannabidiol (CBD) brand, have formed an analytic relationship. Together, Nielsen and Charlotte’s Web will help guide the U.S. retail market for consumer packaged goods (CPG) companies through the evolution of the CBD space. Mirroring the changing tide happening across the U.S. […]
Posted inNational, Bakery News, Deli News, Meat/Seafood/Poultry, Perishables, Produce News
Fresh And Focused: The U.S. Retailer Path To Winning Brick And Mortar
In its latest CPG, FMCG & Retail report, Nielsen says that although e-commerce represents just 4 percent of grocery sales today, it accounts for nearly one-third of total growth. And Americans are increasingly heading online to shop for nonperishables, household items and pet products, making the concept of stock-up grocery trips a thing of the […]
Posted inHealth & Wellness, Home Page Slider, National, Snacks Brands, Suppliers
U.S. CBD Market Conceivably A $6 Billion Industry By 2025
The CBD market in the U.S.—referring to hemp-derived cannabidiol—could be a $6 billion industry by 2025 when considering legalized sales of food and beverage products containing CBD from hemp, according to Nielsen. Within the U.S., non-consumable CBD products have been appearing on shelves within major retail outlets. Some consumers are finding CBD from hemp appealing […]
Posted inIndustry News, Association News, Home Page Slider, National, Online Grocery Technology
Digitally Engaged Food Shopper Study Expanded by FMI, Nielsen
The Digitally Engaged Food Shopper study has been expanded by Food Marketing Institute and Nielsen to address the constant changes in digital platforms. The study delivers an omnichannel roadmap for the food marketing industry. Through a broadened roster of advisory partners, this year’s output will bring to life a set of actionable tools and resources […]
Posted in, Home Page Latest News, National, Suppliers
Nielsen Recognizes 25 Products That Reshaped The Consumer Landscape
Whether it was Halo Top’s nutritionally better-for-you ice cream, Lifewtr’s commitment to advancing and showcasing sources of creativity, Core Hydration’s body-balancing benefits or the thinning of Oreo’s classic cookie sandwich—endurance, sales and product distinction were some of the catalysts that led to the success reflected in Nielsen’s 2018 Top 25 Breakthrough Innovations list for the […]
Posted inNational, Deli News, Food Service News, Grocery News, Meat/Seafood/Poultry
Chicken Presents Opportunity For Sales Growth Across The Store
The old saying warns us not to count chickens, but for the fast-moving consumer goods (FMCG) industry, measuring chicken sales is essential to the bottom line. From the meat department to deli to dairy and more, chicken is an important product driving a total of $26.2 billion in annual sales in the U.S. But chicken’s […]
Posted inMeat/Seafood/Poultry, Dairy News, Grocery News, Home Page Latest News, National
Plant-Based Food Sales Up 20 Percent, Report Finds
The Plant Based Foods Association (PBFA), a trade association representing 114 plant-based food companies, has released new data showing robust sales in the plant-based foods industry with dollar sales growth of 20 percent over the last year and sales topping $3.3 billion. “The plant-based foods industry has gone from being a relatively niche market to […]
Posted inDeli News, Grocery News, Home Page Latest News, National
New Nielsen Research Highlights Opportunities For Meal Kit Sales
While the food retail landscape isn’t one that sees an over-abundance of frequent, market-shifting innovation, meal kits are proving to be just that, according to global information and measurement company Nielsen. In just a few short years, they have carved out a unique—and profitable—niche in the U.S. grocery landscape. And what’s more, they’re no longer […]
Posted inAssociation News, Amazon Fresh, Equipment & Technology, Home Page Latest News, National, Suppliers, Whole Foods
GMA Panelists Examine ‘The Future Retail Reality’
Louise Keely, global head of retail for Nielsen, Jay Nikolich, divisional VP of e-commerce at Pharmavite LLC and Jonathan Scherr, head of strategic partnerships at CircleUp, came together to discuss “The Future Retail Reality” at the Grocery Manufacturers Association Leadership Forum at The Greenbrier in West Virginia in September. Pharmavite offers vitamins, minerals and herbal […]
Posted inPackaging News, Beverage News
How Package Design Attracts Today’s Wine Consumer
As of June 2017, more than 3,500 new wine products had hit shelves in the last year, representing 14 percent of all items in the category and 4.5 percent of category sales volume. But the influx isn’t just giving consumers an array of new brands to choose from; it’s forcing retailers to make tough choices […]