Windsor Marketing Group (WMG), a producer of in-store marketing solutions for many retailers, has expanded its leadership team with the addition of Steve Thomas as chief marketing officer and Garrett Bain as chief sales officer. Thomas brings more than 30 years of marketing experience to the position, where he will oversee brand development, market strategy, […]
Tag: Marketing
Posted in, Bakery News, Dairy News, Deli News, Equipment & Technology, Home Page Latest News, National, Online Grocery Technology
Latest IDDBA Report Details Growing Role Of Digital Channels
The International Dairy-Deli-Bakery Association (IDDBA) and RetailNet Group have released new, original research that details the growing role of digital intermediaries in the retail food setting—such as Yelp, RetailMeNot, Postmates and Facebook—in connecting with today’s shoppers to increase sales and store visits. “Digital Intermediaries & Their Impact on the Retail Value Chain,” an IDDBA-commissioned report prepared […]
Posted in, Northeast
Heineken USA Establishes Five Points Trading Co., And More…
Convenience Store News In Brief… Heineken USA is creating Five Points Trading Co., a new venture aimed at incubating a range of global beers in the U.S. Under this new umbrella, Five Points Trading Co. will assume U.S. importer of record responsibility for Red Stripe, Tiger, Birra Moretti, Affligem, Murphy’s Stout, Prestige, Sagres and Mort […]
Posted in, Northeast
Giant Launches Free Fruit For Kids Program
Giant Food of Landover, Maryland, is launching its Free Fruit for Kids program for all children age 10 and under in all 169 of its stores. Parents and caregivers have to go no farther than the produce department to find a healthy snack option for kids while they are shopping. The free fruit is offered […]
Posted in, Center Store, Home Page Latest News, Packaging News, Southeast, Suppliers
Texas Pete Debuts New Packaging
Texas Pete, a brand of North Carolina-based TW Garner Food Co., is rolling out new packaging for its products. “We’ve made it easier to enjoy the bold, balanced flavor of Texas Pete by adding a convenient flip-top lid,” says CEO Ann Garner Riddle. “Adding a few drops of Texas Pete to your favorite foods will […]
Posted in, Home Page Latest News, National
A View Of Today’s Value-Seeking Shopper
by Curtis Tingle/chief marketing officer, Valassis In a recent Valassis survey, nearly 9,000 value-seeking consumers were asked how they shop and save, and the results are clear—consumers welcome offers across a wide variety of categories, feeling both rewarded and smart by the number of deals they receive each day. Overall, more than half of respondents […]
Posted in, Home Page Latest News, Southeast, Store News
The Fresh Market Introduces ‘Little Big Meal’ Program
The Fresh Market in September is offering shoppers convenient, grab-and-go solutions for preparing a home-cooked meal with its “Little Big Meal” program. With hand-picked ingredients, a simple recipe and $20, Little Big Meal offers a quick and easy wholesome meal for four, according to the North Carolina-based specialty grocer. Shoppers can stop by the “Little […]
Posted in, Northeast
Dunkin’ Donuts Reaches DD Perks Rewards Milestone
Dunkin’ Donuts’ DD Perks Rewards program has reached a new milestone of more than five million members. “The number of DD Perks members has more than doubled in less than two years, which has surpassed all of our goals,” said Sherrill Kaplan, VP of digital marketing and innovation for Dunkin’ Donuts U.S. With the DD Perks […]
Posted in, Home Page Latest News, Meat/Seafood/Poultry
How You Consume Meat Depends On Your Age
New research from Midan Marketing explores how Millennials’ meat consumption differs from that of Baby Boomers *Editor’s note: This is the second of a two-part story, which is featured in its entirety in the September print editions of The Shelby Report. You also can read Part 1, where points 1-6 appear, here. 7. Attitudes toward health as […]
Posted in, Home Page Latest News, Meat/Seafood/Poultry, National
U.S. Pork Export Data Shows Progress, But Challenges Remain
U.S. pork and pork variety meat exports totaled $1.8 billion in value and 1.26 billion pounds in volume for the first four months of 2016, down 9 percent in value and unchanged in volume compared to the same time period last year. “U.S. pork exports are gaining strength this year but will still face challenges […]
Posted in, Feature, Home Page Latest News, Meat/Seafood/Poultry, National
Millennials: A Challenge, And Opportunity, For The Meat Industry
New research from Midan Marketing explores how Millennials’ meat consumption differs from that of Baby Boomers One of the largest generations in U.S. history is moving quickly into its prime spending years and forcing companies to re-evaluate the way they do business. Currently, the size of the U.S. Millennial market is 75.4 million, according to […]
Posted in, Northeast
7-Eleven And Redbox Team Up For Drink And Movie Promotion, And More…
Convenience Store News In Brief… 7-Eleven and Redbox are bringing back their free movie night offer this summer, where customers can receive a free Redbox movie night with every Big Gulp purchase. The offer runs through Aug. 31 at participating U.S. 7-Eleven stores, and promo codes can be redeemed through Oct. 31. A peel-off label […]
Posted in, Albertsons, Center Store, Corporate Store News, Frozen Food, Home Page Latest News, Independent Store News, Marketing News, National, Store News
NFRA Reveals Golden Penguin Winners
The National Frozen & Refrigerated Foods Association (NFRA) has revealed the winners of the newly revamped Golden Penguin Awards for its 2016 March Frozen Food Month promotion. The March promotion helped the industry drive traffic in the frozen food aisles and increase sales for many categories and brands. NFRA has awarded 20 gold awards and […]
Posted in, Center Store, Feature, Home Page Latest News, National, Shelby Content, Shelby Signature Content
Greeting Cards In The Grocery Cart?
by Sara Fernández Cendón/Creative Director-Cultural Identity, Hallmark Cards Special to The Shelby Report Why Hispanics are a natural fit for greetings within grocery retail If you cater to Hispanic customers, you already know the facts: Hispanics are frequent visitors to grocery stores and actually enjoy the experience; they favor fresh foods and home-cooked meals; and […]
Posted in, Home Page Latest News, Independent Store News, Marketing News, National, Northeast, Store News
Supervalu Recognizes Top Independent Grocery Retailer Marketing Campaigns
Supervalu on Thursday revealed the winners of its annual Master Marketer competition, which recognizes best-in-class marketing efforts by independent grocery retailers served by the company’s wholesale distribution business. A total of 35 awards were presented at a ceremony during Supervalu’s annual expo in St. Paul, Minnesota. Judging is based on the creativity, clarity and effectiveness […]
Posted in, Home Page Latest News, Marketing News, National
Watershed Study Provides Insight On What Millennials Consider Authentic
Watershed Communications released findings from two national ethnographic studies examining the media habits of Millennial food and beverage consumers. The “Media Habits of Millennials” study investigated whether social media and influencer marketing have eclipsed the impact of traditional editorial coverage. The “What Matters to Millennials” study set out to examine the marketing buzzword “authenticity” and to learn what creates an […]
Posted in, Home Page Latest News, National, Produce News, Suppliers
Dole The First Produce Brand To Get Nielsen Innovation Award
Nielsen has honored Dole Fresh Vegetables for “transformational innovation and for continually bringing improvements to essential day-to-day experiences and rituals.” The company and specifically its line of Dole Chopped Salad Kits launched in 2013 received a 2016 U.S. Nielsen Breakthrough Innovation Award, selected for distinctiveness, relevance and endurance from close to 3,500 consumer products introduced […]
Posted in, Center Store, Home Page Latest News, Marketing News, National
Kashi Unveils Refreshed, ‘Cleaner’ Brand Identity
With the inspiration that “good clean food deserves good clean design,” Kashi is launching a new and refreshed brand identity that reflects its belief that food should not only taste good, but do good. Created in partnership with Jones Knowles Ritchie, the new look is a commitment to visually telling the brand story of bringing […]
Posted in, Beverage News, Home Page Latest News
Terlato Wines Pops The Top On Seven Daughters Wines In Cans
Terlato Wines is offering two of its Seven Daughters wines in fun, portable, pop-top cans. This represents a major growth opportunity for the popular Millennial female-focused brand in a category dominated by value-priced wines. “Seven Daughters wine in cans is the perfect fit for our savvy, confident and connected consumer,” said William A. Terlato, CEO […]
Posted in, Center Store, Grocery News, Guest Contributors, Health & Wellness, Home Page Latest News, National, Snacks Brands
Column: Getting A Boost From Nutrition Bars
by Naomi Sleeper Director of Business Development Imperial Distributors As the sun makes an appearance in the summer, so do we…on bike paths, hiking and running trails, waterfronts, sports fields; any outside venue, really. The seasonal upswing in outdoor activities, enhanced by a growing focus on wellness and active lifestyles, means a boost in the […]