Lowes Foods, with digital solutions provider Unata, has released a new 1-to-1 personalized, omni-channel eCircular for grocery retailers. The new eCircular currently is live with Lowes Foods as part of its Lowes Foods-To-Go website and will be live as a standalone online experience in May. According to the companies, until now, retailers have had significant […]
Tag: Marketing
Posted in, Amazon Fresh, Northeast, Whole Foods
Jack Link’s Protein Snacks Names Chief Marketing Officer, And More…
Convenience Store News In Brief… Jack Link’s Protein Snacks has appointed Tom “TD” Dixon as the company’s first chief marketing officer. Dixon comes to Jack Link’s with more than 19 years of global marketing experience. Most recently, he served as chief marketing officer at Welch’s and previously held roles at Kimberly-Clark and the Schwan Food […]
Posted in, Center Store, Home Page Latest News, National
Mrs. Freshley’s Redesigns Packaging, Logo
Mrs. Freshley’s, a line of snack cakes and pastries from Flowers Foods, is debuting a fresh look this spring: redesigned packaging with a contemporary twist and a logo to match. The packaging highlights Mrs. Freshley’s sweets through vivid colors and easy-to-read product descriptions. Each multipack box features product images, while the cellophane-wrapped, single-serve packages showcase […]
Posted in, Center Store, Home Page Latest News, Marketing News, National
Acosta To Acquire Ignite Sales Management
Acosta, a leading full-service sales and marketing agency in the consumer packaged goods industry, is acquiring Ignite Sales Management in Minnetrista, Minnesota. “Ignite is an expert in helping manufacturers build and grow profitable brands and a long-standing business partner of Acosta,” said Acosta President and CEO Robert Hill. “By combining the strengths of both organizations, we […]
Posted in, Beverage News, Center Store, Home Page Latest News, Marketing News, National, Suppliers
Coca-Cola’s ‘Share A Coke’ Campaign Now Features Song Lyrics
This summer, The Coca-Cola Co.’s successful “Share a Coke” program says it will “strike all the right notes by inspiring music fans across the U.S. to celebrate a moment, a memory, a mood or a feeling, bringing people together through the universal love of music.” Packages of Coca-Cola, Diet Coke, Coke Zero and Coca-Cola Life now […]
Posted in, Home Page Latest News, Produce News, Southwest
Avocados From Mexico Hashtag Most Popular At Recent SXSW Fest
Avocados From Mexico (AFM) made its first-ever South By Southwest (SXSW) appearance at the 2016 festival and, in the process, says it dominated SXSW-related social buzz. According to data from the social media monitoring company Keyhole, AFM’s #GuacNRoll activities generated more than 32,000 social media posts, making it the most popular hashtag used during SXSW. More […]
Posted in, Corporate Store News, Executive News, Home Page Latest News, Marketing News, Southeast
Food City Promotes Stafford To VP Of Marketing
Food City has appointed Kevin Stafford to VP of marketing. Stafford brings 20 years of industry experience to the position, including 18 years in retail management. Born and raised in Bristol, Tennessee, Stafford joined the Food City team in 1996, serving as a courtesy clerk for the company’s Volunteer Parkway location in Bristol while attending […]
Posted in, Home Page Latest News, Independent Store News, Marketing News, Southeast, Store News, Suppliers
Got To Be NC Big Cart Helping Highlight Piggly Wiggly’s 100th Anniversary
The Got to Be NC Big Cart is hitting the road with several North Carolina food companies to help Piggly Wiggly celebrate its 100th anniversary. The Big Cart is now making stops at Piggly Wiggly stores in eastern North Carolina. The Got to Be NC Big Cart is a promotional vehicle operated by the marketing […]
Posted in, Center Store, Frozen Food, Home Page Latest News, National, New Products, Suppliers
Blue Bunny Relaunches Brand
Blue Bunny, known for creations like Mini Swirls cones and Bunny Tracks ice cream, is relaunching its brand through product enhancement, packaging innovation and the introduction of a brand ambassador named Blu. To commemorate the relaunch, Blu is appearing in Blue Bunny’s new advertising campaign. Blue Bunny ice cream is produced by family-owned and -operated […]
Posted in, Home Page Latest News, Marketing News, National, Produce News
Hass Avocado Board Report Highlights Retail Trends For The Year
The Hass Avocado Board (HAB) recently published a Top 10 Retail Trends report that offers insight into the challenges and changes facing retail. The report also provides suggested actions for shippers/handlers and/or retailers to help build the Hass avocado category. “The industry is still witnessing dynamic changes in the retail landscape with traditional grocery retailers […]
Posted in, Northeast
NECSEMA’s First Convention Begins Wednesday
Jerry Weiner, recently retired veteran foodservice expert from Rutter’s, will be the keynote speaker at the first New England Convenience Store & Energy Marketers Association (NECSEMA) convention, set to begin at 9 a.m. Wednesday, March 16, at the DCU Center in Worcester, Massachusetts. Weiner will share his experiences from more than 40 years in the foodservice […]
Posted in, Home Page Latest News, Independent Store News, Produce News, Store News, West
World’s Largest Idaho Potato Display Unveiled At Northgate González Market
The team at Northgate González Market in Southern California recently made final preparations for the culmination of the grocer’s six-month mission to build the world’s largest Idaho potato display. Pallets? Check. Spuddy Buddies? Check. 100,000-plus pounds of Idaho potatoes? Check. But the real hopes of Northgate, the Idaho Potato Commission (IPC) and Melissa’s Produce lay […]
Posted in, Marketing News, Produce News, West, Women In The News
California Avocado Commission Hires One, Promotes Another
The California Avocado Commission (CAC) has appointed Carolyn Becker to retail marketing director for the northwest region and promoted Zac Benedict to online marketing director. Becker is a produce veteran with 20 years of experience representing growers and marketing associations of the retail produce trade. She has managed marketing programs for a variety of commodity […]
Posted in, Corporate Store News, Marketing News, Southeast
Publix Expands Social Media Presence
Publix Super Markets has extended the company’s online social presence with fourth quarter soft launches to Pinterest (December 2015) and Instagram (October 2015). The company currently has more than 14,000 followers on Instagram and nearly 1,000 on Pinterest. Pinterest provides a platform for Publix customers to discover the company’s expertise and services while Instagram allows […]
Posted in, Northeast
Survey Smokers Say CVS Decision Makes It Harder To Buy Cigarettes
A new survey by e-cigarette and vaporizer company V2 examines the impact of CVS’s decision to stop selling cigarettes and other tobacco products. The survey focused on several aspects of the CVS decision, which was implemented in fall 2014, including smokers’ reactions, how their lives have changed since and substitute points of purchase. The survey found that […]
Posted in, Grocery News, National, New Products, Suppliers
2016’s Most Innovative Consumer Products Awarded
Product of the Year USA, the largest consumer-voted award for product innovation, has revealed its 2016 award winners. The winning products are selected through the votes of more than 40,000 consumers in a national representative survey each year conducted by research partner TNS, a global leader in consumer research. “Consumers are looking for quick, in-and-out […]
Posted in, Northeast
NRA Launches #RestaurantsDecide, And More…
Foodservice News In Brief… The National Restaurant Association has launched #RestaurantsDecide, an initiative showcasing the role restaurants play as cornerstones of their community during elections—convening candidates, voters and employees, managers and owners on the campaign trail. Using Twitter and Facebook, #RestaurantsDecide will encourage restaurants, employees and patrons across America to join the National Restaurant Association […]
Posted in, Northeast
Fizz Drinks Launched, And More…
Convenience Store News In Brief… PepsiCola is launching Fizz Drinks—what the company calls a new approach to enjoy soda through non-alcoholic mixology. Fizzology combines flavors and ingredients such as sprinkles and shredded coconut toppings, flavor shots, bursts, garnishes and foams to a Pepsi soda… Speedway has substantially completed the conversions of 1,245 Hess gas stations […]
Posted in, Bakery News, Deli News, Grocery News, Industry News, National
Report: Opportunities Abound For Grocers As Millennials Enter Heavy Spending Life Stage
Shopping less but spending more per trip than older generations, Millennials will move into the heaviest spending life stage over the next 10 years and create opportunities for retailers to build trust, attract and retain this generation of shoppers through long-term strategies that focus on personalization, education and value. This trend is one of many […]
Posted in, National, New Products
Ben & Jerry’s Rolls Out Vegan Ice Cream
Ben & Jerry’s is rolling out certified vegan, almond milk-base ice cream. The new lineup includes four flavors, including P.B. & Cookies—vanilla with chocolate sandwich cookies and crunchy peanut butter swirls; Coffee Caramel Fudge—coffee with fudge chunks and caramel swirls; Chocolate Fudge Brownie—chocolate with fudge brownies from Greyston Bakery; and Chunky Monkey—banana with fudge chunks […]