Blue Bell Ice Cream has rolled out its newest flavor, Chocolate Peanut Butter—a rich chocolate ice cream with a creamy peanut butter swirl. “There is no fancy gimmick to this flavor,” says Paul Kruse, Blue Bell CEO and president.“It’s plain-and-simple creamy peanut butter surrounded by an equally creamy chocolate ice cream.Chocolate Peanut Butter is one […]
Tag: Marketing
Posted in, National
Five To Receive OTA’s 2013 Organic Leadership Awards
by Barbara Haumann/Organic Trade Association Special to The Shelby Report The Organic Trade Association’s (OTA) 2013 Organic Leadership Awards will be presented to a passionate couple who have dedicated their lives to organic for nearly three decades, a professional farmer who has advanced practices for growing organic tree fruit, and two emerging leaders on a […]
Posted in, Industry News, National
Report: Private-Label Foods Often Meet, Eclipse National Brands In Quality
Buying store-brand foods can save Americans money at the supermarket, and more often than not they’ll get products that are at least of the same quality as the national brand alternative, according to a new Consumer Reports study. CR’s expert taste-testers judged 33 of 57 store-brand foods to be as good as or better than […]
Posted in, Executive News, National
Casey Named VP Of Sales For Grissom’s Foods
Mrs. Grissom’s Salads has appointed food industry veteran Alan Casey as its new VP of sales and brand development. Casey brings years of brand development knowledge and industry know-how from previous positions as VP of sales for Butterball and most recently as SVP of sales and brand development for Bubba Foods Inc., makers of Bubba […]
Posted in, Southwest, Store News
Ag Leaders Unveil First-Ever Colorado Proud Store At State Fair
Government officials, agricultural experts and members of Colorado Proud cut the ribbon of the first-ever Colorado Proud Store on Friday. The store opened at the Colorado State Fair in Pueblo and supports local businesses and connects consumers to the state’s $40 billion agricultural industry. The Colorado Proud Store was initiated to educate consumers about the […]
Posted in, Marketing News, Northeast
Crunch Pak Takes Sliced Apples To Big Apple
Crunch Pak took its sliced apples to the Big Apple Thursday as a team of 20 gave away free samples of fresh product under the company’s electronic billboard in New York City’s Times Square. Packages of FlavorZ, Foodles and DipperZ and 2-oz. mini bags were given away to New Yorkers on the street for four […]
Posted in, Southwest, Store News
United Family Launches Text Program To Deliver Store Promotions, News
The United Family has rolled out a texting program designed to enhance shopping experiences for guests of United Supermarkets, Market Street and Amigos. Guests who opt in to the texting program will receive product information and savings opportunities they can use instantly. “Our new mobile alert program will provide guests with special offers and product […]
Posted in, Equipment & Technology, National
Bemis Launches New Website For Brand Packagers
Bemis Performance Packaging (BPP), a leading supplier of flexible packaging and labeling solutions, has rolled out its new website, bemisperformancepackaging.com. The new site provides consumer goods companies with user-friendly resources to address packaging challenges and create brand advantages with the latest in packaging innovations, according to the Oshkosh, Wis.-based company. The site also offers informative […]
Posted in, Center Store, National
VideoMining Releases Benchmark Reports From Center Store MegaStudy
VideoMining Corp., the leading provider of in-store intelligence for retailers and consumer packaged goods manufacturers, has released more than 200 “Category Benchmark” reports from its recently completed Center Store MegaStudy. The MegaStudy is part of an ongoing Grocery Shopper Insights (GSI) program in collaboration with 10 leading supermarket chains. The GSI program uses VideoMining’s breakthrough […]
Posted in, Center Store, National
All Five Varieties Of Monsters Cereal Being Released Together For First Time
Just in time for Halloween, General Mills Big G Monsters Cereals are returning to store shelves for a limited time. While Count Chocula, Franken Berry and Boo Berry appear regularly around Halloween, Frute Brute and Yummy Mummy will join them this year for a reunion. All five Monsters Cereals will be available at select retailers […]
Posted in, National, Perishables
Study Examines How ‘Manfluencers’ Shop For, Prepare, Consume Meat Products
Midan Marketing’s newest market research study, “Manfluence,” reveals that men have changed, and it’s time for the meat industry to reevaluate its target shopper. Manfluence was first coined by Midan in its 2012 “Breaking the Pattern” study to describe the trend of more men sharing household responsibilities like grocery shopping and meal preparation, as women […]
Posted in, Corporate Store News, Southwest
United Changes Name As Part Of Strategic Branding Initiative
United Supermarkets LLC is changing the name of its parent company as the result of a strategic branding initiative for the entire organization. Moving forward, United Supermarkets LLC will be known as The United Family, reflecting the company’s multiple store brands as well as its family history. As part of the branding initiative, The United […]
Posted in, National, Suppliers
Pepsi, Coke, Hershey’s Top Year’s Most Respected Corporate Brands List
CoreBrand today released its report on the most respected corporate brands, and PepsiCo, Coca-Cola and Hershey’s top the list. This latest report in CoreBrand’s BrandPower Series (Brand Respect) identifies the top 10 most and least respected corporate brands based on the company’s proprietary familiarity and favorability data. Rounding out the top 10 most respected brands […]
Posted in, Beverage News, National, New Products
Garden Of Life, Marley Coffee Launch Raw Protein And Raw Meal Flavors
Coffee lovers and fitness enthusiasts are celebrating as Garden of Life launches fair trade, Marley Coffee flavors of its best-selling Raw Protein and Raw Meal. Garden of Life President Brian Ray said the partnership reflects the company’s initiative to support sustainable, organic local family farms while offering premium, innovative whole foods nutritional supplements to consumers. […]
Posted in, National
J&J Produce Makes Strides To Grow Company, Rebrand
After 30 years as J&J Produce, the company’s leadership team says it has been actively engaged in strategically positioning the Florida-based business for future growth. As a result, the company has hired Full Tilt Marketing to assist it with developing a new corporate image and logo. “The first step was engaging in a comprehensive customer […]
Posted in, Beverage News, Midwest, New Products
Jones Soda Launches ‘Made In Michigan’ Line
Jones Soda Co., a leading premium beverage company known for its unique flavors and customer-designed packaging, has launched its Michigan-themed Jones Soda, bottled and sold exclusively in the state of Michigan. Michigan helped put Jones Soda on the map in the initial years after Jones Soda was founded, and Jones Soda wanted to show its […]
Posted in, Marketing News, National
Crunch Pak Offers Back-To-School Promotion
Crunch Pak, an industry leader in fresh sliced apples, is offering a back-to-school promotion via its electronic billboard in New York City’s Time Square. Beginning Sunday, the electronic billboard will carry a message asking consumers to “text the word APPLES to the number 65047” for a special offer. When consumers do, they will be sent a […]
Posted in, Albertsons, National
NFRA Names Penguin Award Winners For Best Frozen Food Month Promotions
The National Frozen & Refrigerated Foods Association (NFRA) awarded 21 Gold Penguins and three Amber Penguins in recognition of the best promotions for the 30th annual March Frozen Food Month. In addition, 35 companies were recognized with Silver Penguin awards. The Golden Penguin Award symbolizes excellence in merchandising and promotion in the frozen food industry. […]
Posted in, Lipari Foods, National, New Products
‘Sopranos’ Star Lombardi Launching Gourmet Italian Food Line
Best known for playing the role of unconventional hero and fan favorite Edgar Stiles on Fox’s Emmy Award-winning show “24” and FBI Agent Skip Lipari in HBO’s “The Sopranos,” Louis Lombardi is going back to his Italian roots by launching his own gourmet Italian food line, Lombardi’s. The line, which will make its debut the […]
Posted in, National, Organic Natural
Sprout Foods Debuts Line Of Organic Snacks For Kids
Sprout Foods, which offers chef-inspired, wholesome and certified organic foods for children, has launched Sprout Smash Organic Kids Snack Pouches, its first-ever line of food for school-aged kids. These new organic pureed snacks, ideal for kids pre-school through elementary school, come in easy-to-squeeze pouches and feature wholesome ingredients. the Duluth, Ga.-based company says. The Sprout […]