Marketing Archives - Page 44 of 75
Posted in, National, Southeast

Alabama Grocers Honor Rep. DeMarco For ‘Buy Alabama’s Best’ Advocacy

Alabama House Rep. Paul DeMarco (District 46) received the Alabama Grocers Association (AGA) Spirit of Alabama Award at the Alabama Grocers Association Annual Convention in Sandestin, Fla., in July. AGA President Ellie Smotherman Taylor presented the honor to DeMarco for his “support in promoting positive and effective legislation for the food industry and for his […]

Posted in, Albertsons, National

Valley Fruit & Produce Hires Director Of Marketing

Jin Ju Wilder has been named Valley Fruit & Produce’s director of marketing. This is a new position for the company. Wilder brings 20 years of produce industry experience to the planning, development and implementation of Valley’s marketing strategies, external and internal communications and public relations activities, according to Carrie La Londe, CFO at Valley. […]

Posted in, Beverage News, Grocery News, National

Eight O’Clock Coffee Unveils New Look, Contemporary Varieties

Eight O’Clock Coffee is refreshing its brand this summer with modern red packaging, new varieties and new consumer communication to be featured on air, online and on the runway, America’s No. 1 whole bean brand is kicking off the revamp with four new ground coffee varieties, including African Plains, Caramel Macchiato, Dark Chocolate Cherry (seasonal) […]

Posted in, Executive News, National

J.C. Penney Taps Former Kraft Exec To Lead Marketing Efforts

Former Kraft Foods Group executive Debra Berman has joined J.C. Penney Co. Inc., where she will lead the retailer’s marketing efforts. As the company’s SVP of marketing, Berman will be responsible for leading J.C. Penney’s marketing efforts with a focus on revitalizing the jcpenney brand, building its brand architecture and communicating the brand promise. Berman […]

Posted in, National, New Products

Duracell Introduces Quantum Alkaline Battery

Duracell has launched Duracell Quantum, the world’s most advanced alkaline battery, according to the company. Duracell says Quantum is the company’s biggest innovation since CopperTop. With its Hi-Density Core and proprietary PowerCheck power indicator, the red and copper Duracell Quantum has been engineered to deliver the performance consumers demand, the company says. “Duracell Quantum was […]

Posted in, Beverage News, National, Suppliers

Post Holdings To Buy Premier Nutrition Corp. For $180M

Post Holdings Inc., a leading manufacturer, marketer and distributor of branded ready-to-eat cereals, has signed a definitive agreement to acquire Premier Nutrition Corp. (PNC). PNC is a growing marketer and distributor of premium protein beverages and foods under its Premier Protein brand and nutritional supplements under its Joint Juice brand. This acquisition provides Post a […]

Posted in, Beverage News, National

Report: Change In Industry Provides Marketing Opportunity For Grocers

The retail market for foods and beverages is undergoing some of its greatest changes since supermarkets came to the fore in the 1940s and ‘50s, according to “The Future of Food Retailing: Shopper Insights and Market Opportunities,” a new report from market research firm Packaged Facts. According to David Sprinkle, research director for Packaged Facts, […]

Posted in, National

Chile’s Citrus Industry Ups Marketing Efforts To Boost U.S. Sales

Sweet, fresh navel oranges, clementines and mandarins from Chile are turning summertime into citrus time, with supplies of these fruits increasingly available nationwide. Chile is one of the world’s largest producers of fresh fruit, and with citrus available now through November, the Chilean Citrus Committee, with the support of ProChile (Chile’s promotional bureau), is redoubling […]

Posted in, Beverage News, Executive News, National

Ocean Spray Appoints Global Chief Marketing Officer

Ocean Spray Cranberries Inc., a grower-owned cooperative, has appointed Thano Chaltas to the newly created role of global chief marketing officer. Chaltas will be responsible for global brand development and will be part of the cooperative leadership team. He will report directly to Ken Romanzi, SVP and COO of Ocean Spray Brands. “As the world’s […]

Posted in, National, New Products

Starbucks Gets Into The Yogurt Business With Danone

Starbucks Coffee Co., the world’s leading coffee retailer and roaster of specialty coffees, and Danone, the world’s leading producer of fresh dairy products, have entered into a strategic agreement to offer a jointly created and developed selection of new, healthy specialty yogurt products in participating Starbucks stores and in grocery channels. This will advance Danone’s […]