by Brian Numainville Special to The Shelby Report We live in a world of rapid change. As technology continues to evolve, new retail concepts come to light and innovative ideas surface, what does the future hold for food retailers? I recently reflected on some interesting concepts and ideas that have the possibility to impact our […]
Tag: Marketing
Posted in, West
Interactive Grape Display At Broulim’s Fresh Foods Drives Sales
In a particularly effective back-to-school merchandising strategy, Broulim’s Fresh Foods in Rigby, Idaho, enticed shoppers to “Make It A Grape School Year!” when it constructed an interactive school bus display using Welch’s grapes. The display was built as part of a back-to-school promotional display contest sponsored by Associated Food Stores and C.H. Robinson, in which […]
Posted in, National, New Products
Mikawaya USA Debuts Line Of Gourmet Ice Cream
Mikawaya, the creator of Mochi Ice Cream, has launched Mikawaya Exottics, a new line of premium, gourmet ice cream. Expanding on the success of its Mikawaya Mochi Ice Cream, the company says the Mikawaya Exottics brand brings in a new line of frozen products inspired by authentic Asian cuisine and fruits. “We want to offer […]
Posted in, National, New Products
Betty Crocker And Hershey’s Launch A Dozen New Baking Products
Betty Crocker, in partnership with the The Hershey Co., is introducing a dozen new baking products. The new lineup offers “A Sweet for Every Style” and includes cookie mixes, cupcake mixes and frostings made with iconic flavors of Hershey’s, Reese’s and Almond Joy. “We are very excited about our continued partnership and the launch of […]
Posted in, Beverage News, National, New Products
New Raspberry 5-Hour Energy Will Support Breast Cancer Support Group
Living Essentials LLC says it continues to support breast cancer causes with the introduction of a new, limited-edition, specially marked raspberry flavor of 5-hour Energy. Through Dec. 31, Living Essentials will donate 5 cents from the sale of every bottle of specially-marked raspberry flavored 5-hour Energy to Living Beyond Breast Cancer (LBBC), a national nonprofit […]
Posted in, West
Frieda’s CEO Judges Young Entrepreneur Competition
Frieda’s Specialty Produce President and CEO Karen Caplan joined a panel of 21 other business leaders last month to judge the Global Youth Business Plan Competition, hosted by the Academy of Business Leadership (ABL) at the University of Southern California. The Global Youth Business Plan Competition is one of the featured events of the ABL […]
Posted in, Beverage News, National, New Products
Chiquita Tropicals Fruit Juice Line Makes Debut
Mojo Organics Inc. is introducing Chiquita Tropicals, a line that has launched its first four 100% fruit juice products made from tropical fruits: Banana Strawberry, Mango, Pineapple and Passion Fruit. They have the same great taste as the tropical fruits they come from, according to Mojo. “We are very pleased to introduce Chiquita Tropicals. This […]
Posted in, Grocery News, National
Sophie Mae Peanut Brittle Hits Shelves With New Look, Taste
The classic Sophie Mae Peanut Brittle brand is back. The generational favorite is returning with a new recipe and revamped packaging and product format from Atkinson Candy Co. Lufkin, Texas-based Atkinson reformulated the Sophie Mae recipe to include more peanuts and less corn syrup than competitive products, while also cutting out trans fats, gluten, additives […]
Posted in, Southeast, Store News
Winn-Dixie Seeks Local Social Stars For ‘I’m Beef People’ Ad Campaign
Winn-Dixie, long known as the “Beef People,” is seeking customers who are equally passionate about great-tasting beef to enter its “I’m Beef People” online contest for a chance to appear in an upcoming advertising circular or on an outdoor billboard for the “I’m Beef People” local campaign. The social media initiative supports the supermarket’s new […]
Posted in, Marketing News, National
Brands Improve Ad Response By Targeting Based On Price Sensitivity
According to a new research report published by customer science company dunnhumby, a consumer’s sensitivity to price greatly influences his or her response to advertising tactics and the channel of delivery. Further, common demographically based media targets do not align with price sensitivity, suggesting that a brand that buys ads targeted to “moms,” for instance, is […]
Posted in, National
NGA To Hold Best Bagger Congressional Competition On Tuesday
The National Grocers Association (NGA) will hold its second annual National Best Bagger Congressional Competition on Tuesday. The event will begin at 5 p.m. on Capitol Hill in Washington, D.C. Andrew Borracchini, NGA’s 2013 Best Bagger National Champion, will compete against his member of Congress, Rep. Jim McDermott of Washington State. Borracchini, who was featured […]
Posted in, Store News, West
C&K Market Launches Digital Coupons For Loyalty Program Members
C&K Market Inc. is now offering digital manufacturer coupons published by Zavers by Google for its All Access Rewards loyalty program members. Members can easily find manufacturer coupons on the websites for C&K’s Ray’s Food Place, Shop Smart, Lo Bucks or C&K Market banners and redeem them at any of the company’s retail stores—no printing […]
Posted in, Grocery News, National
Latest Android Platform Named After Iconic Kit Kat Chocolate Bar
Google this week announced the name of the latest version of its Android mobile operating system, calling it Android KitKat after one of America’s most beloved confectionery brands. The creators of the popular mobile platform have teamed up with The Hershey Co. in the U.S. for the next release of the platform, “Android KitKat.” “We […]
Posted in, Midwest, National
Retailers and Suppliers Connect Through Federated Show
The Federated Show, held July 21-23 at the Drake Hotel in Chicago, is a place for retailers to connect with their suppliers through Federated, but it offers more than networking opportunities. At the show suppliers get the chance to meet with 40 customers in just two days, making it a cost-effective venue for them, Doug […]
Posted in, Grocery News, Southeast
Promised Land Dairy Milk Products Arrive At Publix
Promised Land Dairy, a wholesome, all-natural line of high-quality dairy products, has arrived at Publix. Milk flavors include Midnight Chocolate, Very Berry Strawberry, Peaches N’ Cream, Cookies N’ Cream and traditional white milk known to be one of the richest, most flavorful homogenized milks on the market, according to the company. Promised Land milk is […]
Posted in, National, New Products
Campbell’s Soup Coming To Keurig Brewers
Campbell Soup Co. and Green Mountain Coffee Roasters (GMCR) today announced an agreement that will bring together Campbell’s, the No. 1 soup brand in the U.S., and Keurig, the No. 1 coffee brewer brand in the U.S. by dollar sales. Campbell’s Fresh-Brewed Soup K-Cup packs will offer consumers the taste and experience of Campbell’s soups […]
Posted in, National
FMI Hires Krys To Manage FMI Connect Trade Show
The Food Marketing Institute (FMI) has appointed Susan Krys as its VP of industry events. A seasoned event management professional, FMI says Krys adds a level of expertise to help the organization realize a stated objective of re-engineering the annual industry trade show, FMI Connect, to make it into an industry-wide focal event. “Susan brings the […]
Posted in, National
Bison Council Launches To Encourage Americans To ‘Meet’ The Better Meat
Bison is back. Enjoyed for centuries and already popular among health enthusiasts and many of the nation’s leading chefs, bison meat will be returning to the American diet with the help of The Bison Council, which launched Tuesday. Uniting some of the country’s best culinary and nutritional experts, The Bison Council and its educational and […]
Posted in, Beverage News, National, New Products
Mayorga Rolls Out Hispanic Coffee Line
Mayorga Coffee has launched Cafe Sabroso, a line that the company says it has developed to fill a gap in the Hispanic coffee market. As the “New Generation of Latin Coffees,” the brand is characterized by a fresh approach to the Hispanic coffee segment, which is dominated by the all-too-familiar “brick packs,” according to Mayorga […]
Posted in, Grocery News, West
L.A. Creamery Releasing Its Rosh Hashanah Ice Cream At Bristol Farms
L.A. Creamery Artisan Ice Cream is releasing only 50 cases of its small-batch limited-edition Rosh Hashanah flavor honoring the Jewish New Year and ice cream lovers. The handcrafted and hand-packed ice cream will be sold this year exclusively at eight Bristol Farms Markets beginning Saturday: Beverly Hills/West Hollywood, Santa Monica, Hollywood, South Pasadena, Westchester, Westwood, […]