Walmart has launched a Great Value line of LED lightbulbs for less than $10 in all of its U.S. stores, with the goal of making LED lightbulbs more accessible and affordable for consumers. The new line will be available exclusively at Walmart stores nationwide and Walmart.com. The energy-efficient LED, or light-emitting diode, technology provides the […]
Tag: Marketing
The Hershey Co. Promotes Dark Chocolate As The New Dessert
A recent study by The Hartman Group on U.S. eating habits reveals that the percentage of Americans savoring dessert after dinner has increased 5 percent since 2009, and 78 percent of treats enjoyed after dinner include chocolates. At the same time, there has been a resurgence in consumers purchasing trade-up and premium dark chocolate since […]
Consumers Buying More Specialty Food, Survey Says
Consumers are choosing specialty foods over conventional foods at record levels, according to new research from the Specialty Food Association. Close to 75 percent of U.S. consumers report making specialty food purchases this year, a major increase since the economic downturn of 2009 when only 46 percent reported that they bought these high-quality products. Consumers […]
Caribou’s Amy’s Blend Brings Warmth To CancerCare
Caribou Coffee has kicked off its 18th annual Caribou Coffee Amy’s Blend program, which pays tribute to the company’s original roastmaster, Amy Erickson. Erickson lost her battle with breast cancer in 1995; the company hopes to address the common needs of those impacted by the disease with this year’s merchandise collection and social campaign. The […]
Queso Dip Yellow Added To Gordo’s Cheese Dip Line
Kachwa Foods is launching Queso Dip Yellow to it’s No. 1-selling brand Gordo’s Cheese Dip line up. Made with 100 percent real cheese and wholesome ingredients, Gordo’s Queso Dip brings “The Real Taste of Old Mexico” home in six flavors—Original, Mild, Hot, Cheese ‘n Salsa, Chipotle and the newest variety, Queso Dip-Yellow. Gordo’s Cheese Dip […]
Grocery Offer Site Aisle50 Enters California Market With Raley’s
Aisle50, the innovative online technology platform that delivers deep grocery discounts on major and local brands to consumers, has teamed up with Raley’s, Bel Air and Nob Hill Foods to offer Aisle50’s exclusive offers to customers of that grocery chain’s 120 locations. The move gives Raley’s an even larger foothold in e-commerce, buttressing its revamped […]
FMI, United Fresh Forge Three-Year Commitment For Chicago Trade Events
The Food Marketing Institute (FMI) and United Fresh Produce Association have announced a three-year agreement to co-locate the organizations’ respective trade shows: United Fresh 2014 and FMI Connect, the Global Food Retail Experience. Registration opens today for the June 10-13, 2014, events in Chicago. “Our partnership with United Fresh brings a vine-ripe vibrancy and fresh-picked […]
Crunchmaster Rolls Out Popped Edamame Veggie Chips
Crunchmaster, America’s No. 1-selling brand of gluten-free crackers, has launched a new line of Popped Edamame Chips , available now nationwide. The Popped Edamame Chips are available in two flavors—Sea Salt and Wasabi Soy—made with a blend of California rice and real edamame (edible soy beans). Popped Edamame Chips from Crunchmaster are made with simple, […]
DCI-Artform Boosts Grocery Sector Biz With Six New Hires
DCI-Artform, a leading global player in the shopper marketing and retail product merchandising business, says it has hired top talent to bring shopper-centric solutions to grocers, other store formats and consumer product manufacturers. Leading a new approach to front-end merchandising (FEM): • Lisa Murphy, senior sales executive (California), has had success in big-box and specialty […]
TruMoo Launches Limited-Edition Halloween-Themed Milks Nationwide
TruMoo, in celebration of Halloween, is introducing two limited-edition milks. Lowfat Vanilla TruMoo will be tinted bright orange. It and TruMoo Chocolate will feature creative, Halloween-inspired labels. TruMoo Limited Edition Halloween milks can be enjoyed on their own or “used to brew up a cauldron of diabolically delicious drinks,” according to TruMoo. “With the success […]
Eggland’s Best Eggs Get A Pink Makeover To Support Breast Cancer Awareness
For the fourth year in a row, Eggland’s Best will help raise awareness for breast cancer by stamping its eggs with a pink “EB” alongside the signature Susan G. Komen Running Ribbon. In 2013, America’s No. 1 branded egg company has donated $50,000 to Komen to help fund its mission, which includes innovative breast cancer […]
Wonder And Other Former Hostess Bread Brands Return To Stores
Four of America’s best-known bread brands, including the classic Wonder bread, are returning to grocery store shelves across the country this week. Thomasville, Ga.-based Flowers Foods, a leading producer and marketer of packaged bakery foods in the U.S., acquired the brands from Old HB Inc. (formerly Hostess Brands) in July. The brands have been off […]
InLine Kicks Off Expansion Effort, Changes Name
In alignment with a significant move to expand, InLine Engineers continues to add experienced engineering talent to its staff and is unveiling a new company name that will better convey to the marketplace the company’s core capabilities and expertise. A revamped website is being launched simultaneously, inlineengineers.com. InLine Engineers says it will continue to strive […]
Karoun Dairies Wins Big At American Cheese Society Conference
Karoun Dairies’ yogurts and cheeses won several awards at the American Cheese Society (ACS) conference last month in Madison, Wis. Turlock, Calif.-based Karoun Dairies received the following at the event: • Yogurts with No Additional Ingredients 1st place—Karoun Yogurt • Fresh Un-ripened Cheese 2nd place—Fresh Basket Cheese • Hispanic Un-ripened Style 3rd place—Karoun Queso Fresco […]
Study: Consumers Still Purchasing Private Label As Much As Previous Year
An ongoing shopper behavior study conducted by The Integer Group and M/A/R/C Research shows that shoppers seem to be keeping their private label shopping habits consistent with last year. Some shopper segments appear to be increasing their acceptance of private label with more than a third of shoppers still saying that they are buying more […]
First Lady Asks Marketers To Target Kids In Healthy Food Ads
The Let’s Move! champion and First Lady Michelle Obama held a food marketing summit Wednesday with representatives from food, beverage, media and entertainment companies. Obama noted progress that has been made in the country’s ongoing fight against rising obesity rates and said she’s open to a “lively and constructive dialogue about how we market food […]
Just Born Releases Mike And Ike Halloween Candies
Just Born Quality Confections is releasing two Halloween-themed editions of Mike and Ike fruity, chewy candy. Mike and Ike Mummy’s Mix and the new Mike and Ike Vampire Variety are perfect for trick-or-treaters this Halloween, Just Born says. All Mike and Ike Halloween mixes and others, including Original Fruits, Tropical Typhoon, Berry Blast, Red Rageous […]
Kellogg Co. Recognized As ‘100 Best Companies’ By Working Mother Mag
With progress in the areas of company culture and work life programs, Kellogg Co. has been recognized by Working Mother magazine as a “100 Best Companies of 2013.” Companies are selected for the Working Mother 100 Best Companies honor based on an extensive application that ranks organizations in the areas of paid time off and […]
Riteway Launches Riteway Fresh
Riteway Sales & Marketing is launching Riteway Fresh, a new fresh division that will serve the Southeast market. Don Bishop will serve as director of the new division. “We are excited to take the Riteway know-how and approach into the fresh market,” said Jim Hall, president of Riteway. “We are also pleased that Don Bishop […]
Non-GMO Foods Take The Spotlight
One of the hottest topics in the food industry today is whether or not foods made using ingredients from genetically modified organisms (GMOs) are safe for human consumption. Related to this controversy is the issue of whether GMO crops are safe for the environment. In addition, advocacy groups are concerned that a few international conglomerates, […]
