Marketing Archives - Page 25 of 75
Posted in, Marketing News, National

More Than 30 Brands Support Believe In Heroes Campaign

More than 30 national leading consumer brands and 100 grocery retail banners have pledged to support this generation of veterans by participating in the 2014 Wounded Warrior Project Believe in Heroes campaign. Believe in Heroes benefits Wounded Warrior Project (WWP), a non-profit organization whose mission is to honor and empower wounded warriors. Since its inception […]

Posted in, Marketing News, Southeast

Mobile Apps: Providing Solutions Key To Greater Shopper Engagement

The growth of mobile apps in the food retail industry has been well documented, but recent research suggests that the key to generating consumer engagement with a store’s mobile app is to customize the functions to meet a store’s particular shoppers’ specific needs and interests. According to Nancy Childs, a professor of food marketing at […]

Posted in, Industry News, Perishables

Inventure Foods Introduces Vitamin-Enhanced Rader Brand Frozen Fruit

Inventure Foods has introduced Rader Farms Fruit PLUS Vitamins, the first-ever fortified whole frozen fruit product. Using proprietary technology and topical nutrients sourced from whole fruits and vegetables, Fruit PLUS Vitamins builds on naturally-occurring vitamins found within whole strawberries, blueberries and blackberries and boosts the nutrition level with five additional vitamins, including B1, B6, D, E […]

Posted in, Center Store, National

Insignia Capital Group Acquires Parent Company Of On The Border Brand

Insignia Capital Group has acquired Truco Enterprises from Arbor Investments and Truco’s co-founders. Terms of the transaction were not disclosed. Founded in 1991 by David Silver and Roy Truitt and based in Dallas, Texas, Truco is a leading developer and marketer of tortilla chips, salsa and queso under the On The Border brand. The company’s […]

Posted in, Beverage News, National, New Products

Friends Fun Wine Introduces World’s First Coffee Wine

Friends Fun Wine says it continues to pioneer the “fun wine” category with two new additions to its line of low-alcohol, low-calorie wines—Cabernet Coffee Espresso and Chardonnay Coffee Cappuccino.   Cabernet Coffee Espresso features the flavor of fresh cabernet grapes, espresso coffee and a hint of chocolate, while Chardonnay Coffee Cappuccino features sweet Chardonnay grapes […]

Posted in, National

Report Reveals Health & Wellness Still Reigns As Top Marketplace Priority

Acosta Sales & Marketing, a leading full-service sales and marketing agency in the consumer packaged goods industry, has released “Health & Wellness 360°,” a comprehensive report dedicated solely to the mega trend of health and wellness. The report takes an all-encompassing look at health and wellness in the CPG industry, revealing six critical facets—nutritional, social, […]