The vast majority (80 percent) of consumers age 20-40 in the U.S. and the U.K. believe total privacy in the digital world is a thing of the past, and nearly half (49 percent) said they would not object to having their buying behavior tracked if it would result in relevant offers from brands and suppliers, […]
Tag: Marketing
Shipping Of Washington State Apricots Beginning Soon
Domex Superfresh Growers of Yakima, Wash., says it is looking forward to a “sweet” Washington State apricot crop this season. The industry is estimating approximately 5,200 tons, which is about a 9 percent increase over what was shipped last season. Weather this growing season for apricots has been excellent and will provide above-average sizing and […]
PMA Launches Redesigned Website
In response to member feedback and as part of its new strategic plan implementation, Produce Marketing Association (PMA) unveiled its redesigned website at pma.com today. With a fresh new design, new structure, a fully functioning search feature and mobile-ready access, the website is part of the association’s ongoing efforts to bring a complete portfolio of […]
Albertsons Commits $12.5M For Naming Rights To Boise State Stadium
Albertson’s LLC has committed $12.5 million over 15 years to Boise State University for the naming rights to the school’s stadium. The agreement secures Albertsons Stadium through 2028, subject to approval by the Idaho State Board of Education on June 18. This is a first for both Boise State’s stadium and for Albertsons. “Since the […]
Hershey Brings Back Full-Size Krackel Bar
Krackel Milk Chocolate with Crisped Rice Bar is no longer just a miniature candy treat. For the first time in nearly 20 years, The Hershey Co.’s Krackel Milk Chocolate with Crisped Rice Bar is back as a full-size offering. The candy bar, which has only been available in Hershey’s Miniatures Assortment bags, is now available […]
United Family, Cargill Partner For $25K Genuine Texas Beef Giveaway
The United Family and Cargill are partnering to provide guests a chance to win a freezer full of Genuine Texas Beef. One winner at each United Supermarkets, Market Street and Amigos location in West Texas and Dallas-Fort Worth will receive a freezer with a retail value of $200, stocked full of steak, roast, brisket and […]
Sofi Finalists For Best New Product 2014 Revealed
Crunchy capers from Sicily, lentil rice crispbread from East Hampton, N.Y., and grapefruit lilac water from Westfield, Mass., have made the finalists list for the Specialty Food Association’s sofi Award for Outstanding New Product of 2014. In all, there were 459 entries for the New Product Award. A national panel of specialty food professionals tasted […]
Wonka Confectionary Brand Introduces Peel-A-Pop Frozen Treats
Wonka is rolling out its latest innovation: Wonka Peel-a-Pop frozen treats. The dessert pops look like and peel like bananas but, in true Wonka form, the peels are edible, according to the brand. Now available in freezer aisles nationwide, the dessert pops are available in two flavors, Vanilla Banana and Vanilla Grape. “At Wonka, making […]
Food Lion Unveils New ‘Easy, Fresh And Affordable’ Strategy
Food Lion on Wednesday unveiled its new chain-wide strategy: “Easy, Fresh and Affordable…You Can Count on Food Lion Every Day!” The Delhaize-owned company, based in Salisbury, N.C., says the announcement launches a multi-year initiative to make shopping easier for Food Lion customers at its more than 1,100 stores, while keeping the low prices customers expect. “Today, […]
Survey: American Appetite For Organic Breaks Through $35B Mark
American consumers have not had their fill of organic products yet. In fact, sales of organic products in the U.S. jumped to $35.1 billion in 2013, up 11.5 percent from the previous year’s $31.5 billion and the fastest growth rate in five years, according to the latest survey on the organic industry from the Organic […]
Norseland Inc. Appoints Carter Califri GM Of Sales And Marketing
Norseland Inc. of Darien, Conn., has appointed Carter Califri as GM of sales and marketing. “With 20 years experience in sales and trade marketing, Carter’s breadth of knowledge in consumer goods, focused management style, keen customer insight and close associations in the retail field are vital assets that will lead our team in building stronger […]
Initiative Urges Consumers To Take Fresh Look At Frozen Foods
The American Frozen Food Institute (AFFI) has launched a national effort to encourage consumers to take a fresh look at frozen foods through the “Frozen. How Fresh Stays Fresh.“ category education and promotion initiative. Leading American frozen food makers have come together to launch this first-of-a kind national dialogue to inform and remind consumers that […]
Almond Dream Now Available In 24-oz. Tubs
Almond Dream non-dairy yogurt is now available in a 24-oz. tub, ideal for multi-serve occasions. Made from real almonds, and no genetically engineered ingredients, it is high in calcium, contains live and active cultures and is gluten, lactose and soy free. “Our Almond Dream non-dairy yogurt single-serve container has been very well-received by customers. The […]
Litehouse Introduces Feta Cheese Into Produce
Litehouse Foods has moved its Litehouse Feta Cheese Crumbles to grocers’ produce departments, next to the salad makings. “We listened to consumers and know they don’t have a lot of time for grocery shopping, but they still want to create delicious and healthy meals for their families,” says Margi Gunter, brand manager at Litehouse Foods. […]
Tanimura & Antle Artisan Sweet Italian Red Onion Ready To Ship
The official onion season is under way, and the demand for the Tanimura & Antle Artisan Sweet Italian Red Onion has never been better, according to the company. It is the only year-round sweet red onion available in the industry and enjoyed for its mild, sweet flavor and versatility. “Retailers recognize the niche that this […]
Ben & Jerry’s Annual Scoop Truck Tour Arrives in Tampa
Ben & Jerry’s Scoop Truck kicked off its annual month-long tour in Tampa on Monday, giving away free scoops to loyal fans. The truck will be scooping its newest line of flavor innovations: Ben & Jerry’s Cores. Additionally, this year, Ben & Jerry’s very own storyteller, Regan Cleminson, is joining the truck crew, giving ice […]
The Produce Mom, Certco Roll Out Grocery Resource To Help Busy Consumers
The Produce Mom and grocery wholesaler Certco have launched the Produce Mom Picks program in independent grocery stores throughout Wisconsin and Illinois. The new initiative aims to erase the belief that fruits and vegetables are difficult to purchase and prepare. It encourages consumers to try new fruits and vegetables by featuring a pick of the week, […]
Research: Fresh Pear Consumption Associated With Better Health
Pear Bureau Northwest, the Portland, Ore.-based nonprofit marketing association that promotes fresh pears grown in Oregon and Washington, recently commissioned nutrition research examining fresh pear consumption and the associated nutrition and health benefits. The research, which was led by Dr. Victor Fulgoni III was presented at Experimental Biology in San Diego earlier this month and […]
Ancient Harvest Debuts New Look, Expands Gluten-Free Offerings
Ancient Harvest, the first brand to bring quinoa to the U.S. in the 1980s, is expanding with the launch of new Mac & Cheese and Culinary Ancient Grains lines. The new product lines are supported by the debut of refreshed packaging and a revamped website, which the brand first revealed earlier this year. The new […]
Blue Bell Introduces Red, White & Blue Bell Ice Cream
Blue Bell is rolling out new Red, White & Blue Bell Ice Cream, a colorful dessert featuring a strawberry ice cream loaded with strawberries, a vanilla ice cream as well as a blueberry ice cream combined with real blueberries—all packaged side by side in one carton. “We started with three basic ice cream flavors, strawberry, […]
