Johnsonville has rolled out its new Sausage & Gravy Stuffed Biscuits for grab-and-go food service venues. These hand-held sandwiches are ideal for breakfast and snacking, creating more menu opportunity for convenience stores, C&U, B&I, hotels, sports venues and anywhere snacks are sold, according to Wisconsin-based Johnsonville. The new hand-held biscuits have a flaky buttermilk crust […]
Tag: Marketing
Posted in, National
Survey: It Pays To Be Green—Corporate Social Responsibility Meets The Bottom Line
Corporate social responsibility, also referred to as corporate citizenship or conscious capitalism, is practiced by companies dedicated to making a positive social or environmental impact on society. More and more, consumers expect companies to do one or the other, if not both. But do consumers really care about conscious capitalism when it comes to buying […]
Posted in, Store News, West
Fresh & Easy Reintroduces Itself To Customers With Marketing Campaign
Fresh & Easy this week launched a full-scale marketing campaign inviting customers to discover an all-new Fresh & Easy. Since transferring to new ownership in November, the company says it has reinvigorated the brand and its stores with the aim of being the anytime, anyway, anywhere solution for getting healthy, convenient and affordable food. The […]
Posted in, National, Southeast
W.Va. Beekeeper Wins 2014 Bayer CropScience Bee Care Community Leadership Award
As a disabled Vietnam veteran who lost a leg in the war, West Virginia beekeeper Herbert Everhart, owner of Eversweet Apiaries, was a natural choice to help start what may be the first beekeeping program for veterans in the U.S. Sponsored by the West Virginia Eastern Panhandle Beekeeping Association, the two-year program is designed to […]
Posted in, Beverage News, C-Store News, National
Tropical Flavor Summer Edition Red Bull Available Exclusively At 7-Eleven
7-Eleven Inc. says it’s giving new “wings” to customers this summer by offering an exclusive, limited-edition Red Bull flavor. The Red Bull Summer Edition will be available July and August at 7-Eleven stores across the U.S. and Canada, providing the effect of Red Bull Energy Drink with the new flavor of tropical fruits. In a […]
Posted in, Equipment & Technology, National
GMDC Debuts New Website
The Global Market Development Center (GMDC) has revamped its public facing website at gmdc.org to add more responsive features, modern designs and user-friendly aspects that fully encapsulate the association’s dedication to providing the most advanced technology for members and non-members. The new GMDC site was officially introduced to GMDC members during the recent 2014 Health […]
Posted in, Corporate Store News, Midwest
Jewel-Osco And Healthy Ones To ‘Pedal The Plaza’ In Chicago June 26
Healthy Ones, makers of lean, lower sodium and heart healthy deli meats, and retail partner Jewel-Osco will host an open-to-all pedaling event called “Pedal The Plaza” on June 26. It will take place at Pioneer Court Plaza in downtown Chicago and benefit the Breast Cancer Research Foundation (BCRF). Healthy Ones, part of the John Morrell […]
Posted in, Marketing News, Southeast
Georgia Peach Council Launches Summertime Marketing Campaign
Georgia Peach growers are gearing up for a plentiful crop, which is expected to peak in volume and quality next month. To highlight the outstanding flavor of the quintessential summertime fruit, the Georgia Peach Council has launched a new, seasonal marketing campaign aimed at both retailers and consumers. “There’s nothing like the taste of a […]
Posted in, Marketing News, National
Top 10 Showcase Products From GMDC’s 2014 HBW Conference Revealed
After a competitive showcase event featuring advanced technology for participating attendees, the Global Market Development Center (GMDC) has unveiled the Top 10 Scanned Showcase Products at this year’s Health Beauty Wellness (HBW) Marketing Conference. The 2014 HBW Conference was held in Orlando, Fla., at the Orlando World Center Marriott, May 29-June 2. The showcase room […]
Posted in, National
United Fresh New Product Award Winners Showcase Innovation, Creativity
Attendees of the United Fresh Produce Association’s annual convention and expo in Chicago this week cast their votes throughout the show for fresh produce innovation and recognized this year’s New Product Awards in five categories. More than 40 fresh fruit and vegetable innovations competed in the categories of Best New Food Safety Solution, Best New […]
Posted in, Beverage News, National, Organic Natural
Little Me Tea Receives Non-GMO Project Verification
Big Time Tea has received Non-GMO Project verification for Little Me Tea, the company’s first-to-market, no-sugar-added, certified organic tea and juice boxes. Little Me Tea has never used GMO ingredients in its products, and this third-party verification allows consumers to shop with confidence and retailers to trust that they are carrying a quality product with […]
Posted in, Center Store, Midwest
Topco Recognizes Eight Retailers For Store Brand Marketing
Topco Associates has honored eight retailers with its 2014 Corporate Brand Marketing Award for their outstanding marketing to support corporate brands. “Our award winners are true leaders in marketing store brands,” said Chris Hooks, Topco VP of center store. “They have successfully demonstrated, using a variety of new and innovative marketing methods, how to effectively […]
Posted in, Independent Store News, Southwest
AG Baton Rouge Stores Welcome Miss USA Contestants To Louisiana
Contestants of the Miss USA Pageant got a real taste of Louisiana over the weekend as the 51 participants were treated to some of the best on the bayou. The Louisiana Seafood Board along with retail members of Associated Grocers hosted a Seafood Extravaganza on Saturday at Nottoway Plantation near Baton Rouge. Zydeco filled the […]
Posted in, C-Store News, Midwest
GasMart USA Expands Citgo Brand By 15 Stations Across Midwest
New Citgo marketer GasMart USA recently completed the conversion of 15 locally-owned gas stations across Illinois, Wisconsin and Indiana to the Citgo brand. The Centennial image and fresh service options are now available for fuel and convenience store customers with grand openings taking place through Friday. “We are extremely excited about this new partnership with […]
Posted in, National, New Products
Boar’s Head Brand Enters Hummus Category
Boar’s Head Brand, one of the nation’s leading providers of premium delicatessen products, is introducing Boar’s Head Hummus. The new line of gluten-free and all-natural hummus is available nationwide starting this month. Boar’s Head launches the line with four varieties: Traditional, Roasted Red Pepper, Roasted Pine Nut and Roasted Chipotle Pepper Hummus. “With a portfolio […]
Posted in, Marketing News, National
Nestea Revives The ‘Nestea Plunge’ Campaign
Nestea is bringing back the brand’s iconic “Nestea Plunge” with a new 2014 advertising campaign. This updated communication strategy is designed to promote Nestea’s new and improved recipe, featuring more flavor and fewer calories in every bottle, according to the brand. To further support the product relaunch, the brand will offer a “Nestea Plunge Into […]
Posted in, National
Report: GMO Labeling—Confusion At The Shelf
The battle over genetically modified food continues to rage, focused mostly on whether companies should label products that contain GMOs. As The Hartman Group reports, Whole Foods created a sense of urgency about the topic when it decided it would ensure that all GMO products in its stores would be labeled by 2018 to enhance […]
Posted in, Beverage News, National, New Products
Van Holten’s Now Bottling Pickle Juice
Van Holten’s is now bottling pickle juice. Pickleback—Real Pickle Brine is a 32-oz. bottle of dill pickle brine for use as a shot chaser or cocktail mixer. “We are using real honest pickle brine,” said Van Holten’s President Steve Byrnes.“This is the same stuff we’ve been making for over 100 years using our original recipe. […]
Posted in, National, Perishables
NFRA Names New Member Communications Coordinator
The National Frozen & Refrigerated Foods Association (NFRA) has appointed Natalie Markle to the newly created position of member communications coordinator. Markle is responsible for marketing member resources and events, developing and maintaining an online and social media presence for members and engaging members in NFRA’s PR and promotion efforts. In 2013, NFRA partnered with […]
Posted in, Grocery News, Northeast
Boyajian Oils Awarded Gold, Silver Medals At International Competition
Boyajian Inc. has been awarded a gold medal for its Scallion Infused Olive Oil and a silver medal for its Chipotle Infused Olive Oil at the recent 2014 Los Angeles International Extra Virgin Olive Oil Competition. This year the competition celebrated its 14th anniversary. Oils are tasted by a team of judges and the competition […]