Marketing Archives - Page 24 of 75
Posted in, Marketing News, National

Schwan’s Kicks Off Home Tailgating Season With Sponsorship And Website

Schwan’s Consumer Brands and the Red Baron, Freschetta and Tony’s pizza brands have introduced TailgateAtYourPlace.com, a new college football online platform. The new website is designed to be a one-stop shop for all things tailgating this fall football season, including entertainment tips for hosting game-day tailgate festivities, unique college football content and trivia, recipes, contests […]

Posted in, National, Perishables

Mettler Toledo Provides Retailers Support To Comply With Upheld COOL Ruling

The U.S. Court of Appeals upheld last week the mandatory country-of-origin labeling (COOL) ruling for meat and meat products that currently is in place. The decision denies a request for a preliminary injunction to block the implementation of the meat labeling rules. Mettler Toledo is offering a meat labeling webinar to help ensure retailers are […]

Posted in, Southwest

Colorado Proud Launches Second Annual Choose Colorado Tour

The Choose Colorado Tour—a 27-day statewide road trip to celebrate food and produce that is grown in Colorado—hit the road Aug. 1, as Colorado Proud members, government officials, agricultural experts and the community gathered in front of the History Colorado Center to launch the second annual, community-to-community tour across the state’s agricultural landscape. Speakers included […]

Posted in, National, Perishables

Teton Waters Ranch’s New Products On Shelves Now

Teton Waters Ranch’s new 100% grass-fed beef products are available on shelves now. The extensive line of grass-fed sausage and ground beef includes six uncured links products—Frankfurter, Jalapeño Cheddar Brat, Thuringer, Andouille, Polish Sausage and Kielbasa—as well as 90/10 Lean Ground Beef and 85/15 Lean Ground Beef. Teton Waters Ranch products are made with no […]

Posted in, National, New Products

Progresso Introducing Chili In A Pouch

Progresso is expanding its line this fall to include chili. Progresso Chili offers a unique twist on classic chili flavors, and it’s ready in less than six minutes. “For those consumers that desire high quality ingredients in their chili, new Progresso Chili comes in two unique flavor variations—Smokehouse Pork and Beef Chili with Beans and […]

Posted in, Beverage News, Industry News, National

Income Does Not Determine Shoppers’ Private-Label Preference

An ongoing shopper behavior study conducted by The Integer Group and M/A/R/C Research shows that, while income groups differ a bit on their perception about private label (highest-income shoppers are more skeptical about the quality of store brand products), their reported behaviors are very similar. Most shoppers across income groups say they regularly compare prices […]

Posted in, Beverage News, National, New Products

Campbell Plans Massive FY15 Product Launch To Hit $10B Sales Goal

Campbell will launch more than 200 new products in fiscal 2015 for consumers’ changing tastes, preferences and needs, President and CEO Denise Morrison told investors during a presentation earlier this week. The launches, designed to strengthen its core business as well as expand into faster-growing spaces, are part of Campbell’s goal to become a profitable […]

Posted in, Beverage News, National, Southeast

Iconic Coca-Cola ‘Ghost Signs’ Come Back To Life

Not long after Coca-Cola was invented in 1886, the company hired sign painters to extol the virtues of the new beverage on the sides of buildings across the country. Thousands of iconic Coca-Cola wall murals became prominent features in cities and towns, particularly in the rural South. Thousands of these iconic advertisements remain today, but […]

Posted in, Marketing News, National

Company Debuts Index That Measures Consumer Intent To Purchase New CPGs

Instant.ly, an on-demand consumer insights platform, today debuted the Instant.ly Shelf Score, an index measuring consumer intent to purchase recently introduced consumer packaged goods (CPG) products. Instant.ly Shelf Score evaluates the newest CPG market offerings and ranks 10 of the most innovative from that group by overall consumer interest. Instant.ly is provided by uSamp, a […]

Posted in, National, New Products

Kettle Brand Introduces Non-GMO Popcorn

Kettle Brand, known for creating some of the most popular and original potato chip flavors with natural, non-GMO ingredients, is launching into another snack category this summer with the rollout of Kettle Brand Popcorn. In development for nearly a year, the line of five flavors includes: • Maple Bacon: Sweet maple with a deep smoky […]