With the beginning of the holiday season around the corner, Sprite says it is bringing back, by popular demand, Sprite Cranberry and Sprite Cranberry Zero. Sprite Cranberry and Sprite Cranberry Zero launched last year for a limited time—offering a blend of traditional Sprite and a splash of sweet and tart cranberry notes. “We listened to […]
Tag: Marketing
Posted in, Corporate Store News, Marketing News, Midwest, Perishables
Kroger Headquarters Building Goes Pink For Fifth Year
Kroger and Yoplait are partnering for the fifth year with the annual Sharing Courage campaign. Throughout October, Kroger will keep its headquarters in Cincinnati pink and display a 150-ft. promotional banner to show its support for fighting breast cancer. As part of the campaign, Yoplait, a General Mills brand, is partnering with Kroger to donate $20,000 to […]
Posted in, Grocery News, National, Suppliers
Global Snack Food Sales Reach $374B Annually
Global consumers spent $374 billion on snack foods annually between 2013 and 2014, a year-over-year increase of 2 percent, according to a new global report released today by Nielsen. While Europe ($167 billion) and North America ($124 billion) make up the majority of worldwide snack sales, annual snack sales are growing faster in the largely […]
Posted in, C-Store News, National
Susser Petro To Acquire Mid-Atlantic C-Stores, Also Buying Aloha Petro
Susser Petroleum Partners (SUSP) and Energy Transfer Partners (ETP) announced today the first dropdown transaction between ETP and SUSP. In addition, SUSP announced an agreement to acquire Hawaii-based Aloha Petroleum Ltd., closing of a new $1.25 billion revolving credit facility, and its plan to change the partnership’s name to Sunoco LP. Dropdown of MACS and […]
Posted in, Grocery News, National, Organic Natural
Consumers Snacking More On Specialty Food
Specialty food consumers are spending more of their food dollars on specialty food this year, and the all-powerful Millennial generation is gravitating toward specialty food for snacks and on-the-goal meals, according to new research from the Specialty Food Association. Overall, specialty food shoppers say they are spending one in four of their food dollars on […]
Posted in, Executive News, National
Mondelez Names Advertising Veteran SVP/CMO
Dana Anderson was named SVP and chief marketing officer (CMO) for Mondelez International, Deerfield, Ill., today. Mondelez is a snack maker whose portfolio includes nine brands that each generates more than $1 billion in revenues. Anderson, 60, will be accountable for the company’s global portfolio of advertising, media and marketing partners and oversee the teams […]
Posted in, Marketing News, National
Popchips Launches First-Ever National Television Campaign
Popchips Launches First-Ever National Television Campaign Sept. 22 was the launch date for Popchips’ first national TV campaign, in which it shares the “magic” of its creation of popped potato and veggie chips that have “all the flavor and half the fat of a greasy, fried chip.” The campaign is called “the popchips way.” The […]
Posted in, Albertsons, West
Stukenberg Named Retail Marketing Director At CAC
The California Avocado Commission (CAC) announced Tuesday that produce veteran Connie Stukenberg has returned to the commission staff full-time as retail marketing director. Stukenberg, who had worked on CAC’s merchandising staff from 2000-09, then continued her affiliation with the commission as part of her own business consultancy, CS Sales and Marketing for Results. She rejoined […]
Posted in, Grocery News, Industry News, National, Store News
Expert Harold Lloyd: Walgreens, Not Walmart, Is The Competition
Supermarket expert Harold Lloyd doesn’t understand why grocers are so worried about Walmart. Rather, he says successful convenience stores like Sheetz and Wawa, as well as drugstore chain Walgreens, are the retailers that grocers should be concerned about—mainly because they’re easy to shop. They excel at what Lloyd refers to as “Flow and Focus.” This […]
Posted in, Corporate Store News, Marketing News, Midwest
Cub Foods Kicks Off Month-Long Customer Thank You Celebration
Cub Foods is marking more than 45 years in the Twin Cities with a month-long “Cub Days” customer appreciation campaign. Through Oct. 11, Cub will feature aggressive promotions, free samples and food demonstrations, major prize giveaways, local brand mascot appearances and more. Cub is holding the customer appreciation celebration to thank customers in the Minneapolis/St. Paul […]
Posted in, Perishables, Suppliers, West
Ruby Fresh Jewels Qualify As 2014 PMA Impact Award Finalist
Attracting 67 entries from 56 companies, Ruby Fresh Jewels Grab-N-Go Pomegranate Aril cups are among 20 products that have been selected as finalists for the 2014 PMA Impact Award: Excellence in Packaging. Winners will be announced at the PMA Fresh Summit on Friday, Oct. 17. The 2014 PMA Impact Award: Excellence in Packaging is a […]
Posted in, Industry News, Marketing News, National
Pink Ribbon Produce Is Back For Ninth Year To Help Fight Breast Cancer
This October, Pink Ribbon Produce will continue its partnership with big names in the grocery industry to support the fight against breast cancer during Breast Cancer Awareness Month. Harris Teeter, Meijer and Price Chopper have once again joined together to support the National Breast Cancer Foundation (NBCF) by welcoming customers to take the Fresh Plate […]
Posted in, Beverage News, Grocery News, Midwest
Protein2o Headed To Kroger Midwest Stores This Fall
Protein2o’s line of protein-enhanced waters will be available to more consumers, thanks to a distribution deal with Kroger. Initially, Kroger stores in the Midwest will carry the high-protein, low-calorie water that contains 30 percent of the RDA of protein but without the high calories and fat that many protein shakes and specialty energy drinks contain, […]
Posted in, Equipment & Technology, National
Mars Says New LED-Lit Racks Can Boost Front End Confectionery Sales
Mars Chocolate North America and Wrigley are introducing racks illuminated with LED lights that the companies say can lift front end grocery sales by 10 to 12 percent. These innovative LED-lit racks—combined with the ideal assortment and shelf pitch—create a brighter environment and make it more appealing for shoppers to browse while waiting to check […]
Posted in, National, New Products
Traina Foods Debuts Sriracha Sun Dried Tomato Ketchup
Traina Foods, a leading seller of premium sun dried fruits, is rolling out new Sriracha Sun Dried Tomato Ketchup, an addition to the award-winning Sun Dried Tomato Ketchup that debuted in 2012. “Our California Sun Dried Tomato Ketchup truly celebrates the tomato,” said Willie Traina, CEO of Patterson, Calif.-based Traina Foods. “And now we are […]
Posted in, Health & Wellness, Organic Natural, West
Dave’s Killer Bread Line Earns Non-GMO Project Verification
Dave’s Killer Bread (DKB) has achieved Non-GMO Project verification for all its 13 varieties of organic breads. DKB uses no artificial ingredients, preservatives or high fructose corn syrup. The Oregon-based company is the No.1-selling organic bread maker in the U.S. Packaging on all products, including DKB’s popular 21 Whole Grains and Seeds, Blues Bread and […]
Posted in, National, New Products
Reed’s New Product Marries Coffee And Kombucha
Reed’s Inc. is adding an organic coffee kombucha to its line of Reed’s Culture Club Kombucha. The new Coffee Kombucha will be showcased at the upcoming Natural Products Expo in Baltimore, Sept. 18-20, and will be introduced to store shelves across the country this fall. “The kombucha culture is traditionally grown in a tea base. […]
Posted in, National
Report: Shoppers Primarily Interact With Brands Via Smartphones, Tablets
Online shopping has reached a mobile tipping point. For the first time ever, according to Branding Brand’s Mobile Commerce Index report, the majority of consumers are visiting retail websites on smartphones and tablets rather than on traditional desktop and laptop computers. In August, mobile devices generated 51 percent of all online retail visits, the majority of […]
Posted in, Grocery News, Southwest
American Born Moonshine Launches In Texas
American Born Moonshine has expanded to Texas, marking the brand’s first foray into the Lone Star State. Texas marks the latest state for American Born Moonshine’s continued expansion throughout the U.S. following numerous successful launches in the southeastern U.S. and California. “Texas has an incredibly rich heritage of moonshiners, especially in the East Texas region […]
Posted in, National, New Products
Blue Bell Introduces Malt Shoppe Ice Cream
Blue Bell has put its own spin on the old-fashioned chocolate malt with its new Malt Shoppe Ice Cream, a chocolate malt ice cream loaded with milk chocolate-covered malted milk balls. “There was a time when the whole family hopped in the car and went out for burgers, fries and malts,” said Paul Kruse, Blue […]