The J.M. Smucker Co. plans to shutter its facility in Indianapolis that manufactures products from the company’s Hostess brand and consolidate operations into other facilities. The timeline for closure and sale of the facility is early 2026. “This decision continues the ongoing work to ensure our manufacturing network is optimized to mitigate costs and reduce […]
Tag: Hostess
Posted inSnacks Brands, National
Smucker Introduces Hostess ‘We Speak Snackie’ Campaign
The J.M. Smucker Co. is continuing its work to re-energize the iconic Hostess brand by introducing a new marketing campaign. Created in partnership with PSOne, Publicis’ Power of One solution for The J.M. Smucker Co., creatively led by BBH USA, “We Speakie Snackie” is designed to bring a fun, playful new voice to the snacking […]