While wine drinking is not linked as closely to American dining and culture as it is with that of some European nations, most Americans buy and drink wine—only 38 percent say they never buy a bottle of wine. And, nearly half of U.S. adults over age 21 say they drink wine several times per month […]
Category: Marketing News
Posted in, Equipment & Technology, Marketing News, National, Suppliers
Packaging & The Environment: Shoppers Say, ‘Please Help Me!’
In the most recent research conducted by Perception Research Services, shoppers demonstrate that they are interested in choosing environmentally friendly packaging. Significantly more shoppers say they would like to choose environmentally friendly packaging compared to 2010 (36 percent vs. 28 percent), with fully half still willing to pay more (despite the economy). This is especially […]
Posted in, Beverage News, Marketing News, National
Study: Consumers Will Pay More For A ‘Made In The U.S.A’ Label
New research published in the Journal of International Marketing shows that consumers are willing to pay a premium for products made in countries with favorable reputations. “Our findings show that consumers not only prefer and assign a higher value to branded products from a country of origin with a favorable country image but also are […]
Posted in, Marketing News, West
Integrated Cinco De Mayo Program Kicks Off California Avocado Season
With 81 million pounds of avocados forecast to be consumed for Cinco de Mayo festivities, the event is shaping up to move even more fruit than February’s “Big Game.” The California Avocado Commission (CAC) plans to kick off its spring-through-early-fall season with a strong Cinco de Mayo program that integrates consumer advertising, public relations outreach, […]
Posted in, Marketing News, West
Pear Bureau Northwest Holds Seasonal Display Contest
Reminding retailers and consumers alike that pears are a fresh choice during the winter months, Pear Bureau Northwest is holding a nationwide display contest to encourage retailers to creatively promote U.S.A.Pears. Independent retailers participating in the Winter Festival Display Contest will maintain a winter-themed pear display in their stores for a minimum of two weeks […]
Posted in, Marketing News, Southwest
ConAgra Foods Awards MarketVision Hispanic Marketing Contract
ConAgra Foods has awarded its Hispanic shopper marketing and consumer promotions contract to San Antonio, Texas, marketing agency MarketVision, the San Antonio Business Journal reports. MarketVision will be involved in all marketing efforts for Hispanic-focused ConAgra products from strategy to execution. ConAgra selected the firm following a competitive request for proposals. “ConAgra Foods understands the […]
Posted in, Marketing News, Midwest, Southeast
Chiquita Replaces CFO, Posts $16M Loss In 4Q
Chiquita Brands International Inc., which is moving its headquarters to Charlotte, N.C., from Cincinnati, Ohio, says Brian Kocher will replace Michael Sims as the company’s CFO. The Charlotte Business Journal reports that Sims is leaving Chiquita this month to become CFO of AdvancePierre, a Cincinnati-based producer of cooked protein and sandwich products. Chiquita is promoting […]
Posted in, Marketing News, West
P&G Pledges Support to Women Athletes at Sports Conference
On the occasion of the fifth annual Women in Sports Conference, Procter & Gamble (P&G) demonstrated its commitment to women athletes by announcing its strong support of female competitors, who will make up one half of the company’s sponsored athletes in the upcoming London 2012 Olympic Games. In 2010, P&G and the International Olympic Committee […]
Posted in, Marketing News, National
Nikos Feta to ‘Add a Little Opa! to Dinner’ with Spring Promotion
Nikos® feta will bring hundreds of healthy meals to one lucky winner’s table through the award-winning brand’s newest promotion: “Add a Little ‘Opa!’ to Dinner.” This March and April, consumers are invited to visit www.NikosFeta.com to access a variety of recipes, serving suggestions and wine pairings that are designed to complement the flavors of Nikos […]
Posted in, Marketing News, National
Chao: Labor Concerns Threaten Economic Recovery
by Terrie Ellerbee/associate editor Heritage Foundation Fellow and Fox News contributor Elaine Chao spoke to Food Marketing Institute (FMI) Midwinter Conference attendees about current economic challenges and upcoming changes to union rules that could profoundly affect grocery store operators. She discussed actions developing on the National Labor Relations Board (NLRB) and at the U.S. Department […]
Posted in, Beverage News, Marketing News, National
MillerCoors Profits Up 32.5 Percent
MillerCoors LLC recorded a 32.5 percent increase in profits for the fourth quarter on growing market share for its Coors Light brand and ongoing cost savings related to the merger of Miller Brewing and Coors Brewing, reports the Denver Business Journal. SABMiller plc of London and Molson Coors Brewing Co. of Denver, Colo., the co-owners […]
Posted in, Marketing News, Southeast
Anheuser-Busch Joins Effort to Modernize Mississippi’s Beer Laws
Anheuser-Busch and its independent distributors in Mississippi have joined forces with Raise Your Pints and other members of the Mississippi Malt Beverage Association to support legislation that would raise the alcohol-by-weight (ABW) limit on beer made and sold in the state from 5 to 8 percent. Mississippi currently is the only state in the country […]
Posted in, Beverage News, Marketing News, West
More from The N.G.A. Show—In Pictures
From The 2012 N.G.A. Show… In the photo above: Michael Sansolo speaks to the panel consisting of Chris Coborn, president and CEO of Coborns Inc.; Carlos Smith, president of Bodega Latina Corp./dba El Super; and Jay Lawrence, president of Lawrence Bros. M-A-L Enterprises Inc.
Posted in, Equipment & Technology, Marketing News, National
Report Outlines Opportunities for Grocers to Gain New Customers
The 2012 National Grocers Association (N.G.A.) Consumer Panel Report has been released, containing more than 75 shopping attributes to help independent grocers grow their businesses. The wide-ranging national consumer study, conducted by SupermarketGuru.com for N.G.A., and sponsored by Valassis, digs deep to show differences in the demographics and lifestyles of grocery consumers. As in the […]
Posted in, Marketing News, West
Former Defense Secretary Gates Opens N.G.A. Show
The National Grocers Association (N.G.A.) 2012 Show kicked off in Las Vegas on Feb. 12 with and opening session attended by more than 1,400 independent grocers, wholesalers and industry partners. The opening event featured an inspirational speech by former U.S. Defense Secretary Robert Gates. Secretary Gates shared his thoughts on the state of world affairs […]
Posted in, Beverage News, Marketing News, National
Coca-Cola Profit Down 27 Percent On Charges
The Atlanta-based beverage giant, Coco-Cola, reported that its profit for 2011 was hurt by restructuring charges and other charges. It also reported a program to save $550 to $650 million by the end of 2015 and reinvest that savings into systemwide brand building initiatives and to mitigate potential incremental near-term commodity costs as necessary, the […]
Posted in, Marketing News, National
Walmart Unveils ‘Great For You’ Icon
A year after pledging to develop a front-of-pack label that would give its customers an easier way to identify healthier food, Walmart Stores Inc. has unveiled the “Great For You” icon. The icon, part of the company’s healthier food initiative, is an effort to implement a transparent, summary icon for its private label brand products […]
Posted in, Equipment & Technology, Marketing News, Midwest
Valentine’s ‘Spice’ Advice from Johnsonville Italian Sausage
Wisconsin-based Johnsonville Sausage says it’s going to help men impress the ladies in their lives this year with some Valentine’s Day “Advice with Spice.” Through Feb. 19, all are invited to visit Johnsonville Kitchens on Facebook for some advice to “spice” things up this Valentine’s Day. And, since Johnsonville knows everyone has a few buddies […]
Posted in, Marketing News, National
Healthy Choice Brings Back Progressive Coupon Offer
Healthy Choice®, a brand of ConAgra Foods Inc., is bringing back its Progressive Coupon Offer on its Facebook page, allowing fans to determine how much the frozen meal coupon ultimately will be worth. The campaign, in which the value of the coupon increases as the number of people who “like” the page and reserve a […]