Marketing News | The Shelby Report
Posted in, Marketing News, Southeast

Sweet Georgia Blues Move Ahead With New Campaign

The promotion and education of Georgia blueberries by the Georgia Blueberry Commission continues to move full-steam ahead as the third-largest producing state of blueberries is poised to grow even further in 2012. With an exciting new marketing campaign that includes representation by Southern Living cookbook author and chef, Rebecca Lang, as well as a relationship […]

Posted in, Marketing News, National

Anderson Will Lead Foundation for Industry Talent Board

The board of directors of the PMA’s Foundation for Industry Talent met to focus on the Foundation’s goals and objectives for 2012 and beyond at PMA’s 2011 Fresh Summit International Convention & Exposition in Atlanta. Chairman of the Board John Anderson, chairman, president and CEO of The Oppenheimer Group, Coquitlam, British Columbia, Canada, is joined […]

Posted in, Marketing News, National

Schultz to Retire as Valassis CEO

Alan Schultz, who orchestrated an acquisition that doubled his company’s revenue and then later led it through a legal triumph over its archrival, will retire as president and CEO of Livonia, Mich.-based marketing giant Valassis Communications Inc. in December. Shultz, 52, will be replaced by longtime Valassis executive Rob Mason, the company said in a […]

Posted in, Marketing News, National

Garlich Named FMI Director of Media & Public Relations

The Food Marketing Institute (FMI) announced July 27 the appointment of Heather Garlich as director of media & public relations. She will be responsible for managing communications outreach and information activities related to FMI’s strategic goals, including government relations, food safety, conferences and events and industry relations. “We are pleased to welcome Heather to the […]

Posted in, Marketing News, National

Mann Packing Promotes Vegetables on the Grill for Summer Cookouts

Mann Packing is partnering with the makers of Reynolds Wrap® Non-Stick Foil on a cross promotion, to encourage grilling vegetables this summer. Starting July 15, instant redeemable coupons for $1 off Reynolds Wrap® Non-Stick Foil products will be affixed to 12-oz. packages of Mann’s Vegetable Medley, Broccoli & Cauliflower, Broccoli & Carrots, Broccoli Wokly®, and […]

Posted in, Marketing News, National

FMI Recognizes Three Store Managers for Service

The Food Marketing Institute (FMI) presented the 12th Annual Store Manager Awards at Future Connect in Dallas May 11. Finalists were selected based on stories submitted from their supervisors or store associates. The entries were judged on originality and creativity and the person’s impact on sales growth, customer satisfaction and community service. Winners are Shawn […]

Posted in, Marketing News, National

Empathize to Bridge the Gaps between Silos

by Terrie Ellerbee/associate editor FMI Future Connect 2011 There will be a journey through hell, Peg Neuhauser, president of PCN Associates, assured Future Connect attendees. Neuhauser was among the top-ranked presenters from Future Connect 2009, and she was invited back. She presented “Smashing Silos—Part II.” Silos get in the way of interdepartmental collaboration, and silos […]

Posted in, Beverage News, C-Store News, Center Store, Marketing News, National, Southeast

Diet Coke Passes Pepsi

As the soft drinks industry tries to recover from a long slide, Coca-Cola Co. has new bragging rights in its rivalry with PepsiCo reports The Atlanta Journal-Constitution. Sales of Coca-Cola and Diet Coke dipped by half a percentage point and one point, respectively, in 2010. But sales of Pepsi-Cola fell 4.8 percent. Beyond the sales […]

Posted in, Marketing News, National

Wholly Guacamole the Official Guac of ‘The Biggest Loser’

Wholly Guacamole has become the Official Guacamole and Salsa of the hit NBC series, “The Biggest Loser.” The partnership kicked off with this year’s “The Biggest Loser: Couples.” The relationship will bring wide television exposure to the all-natural foods manufacturer and feature both Wholly Guacamole and Wholly Salsa as a healthy snack option to achieving […]