The Dannon Co.’s first-ever Super Bowl yogurt commercial will feature Dannon Oikos® Greek yogurt and actor John Stamos. The ad will run during the third quarter of Super Bowl XLVI and also will be released on the Dannon Oikos Facebook and YouTube pages as part of a fully integrated marketing campaign. Stamos appeared in the […]
Category: Marketing News
Posted in, Marketing News, National, Organic Natural, Southeast
North Carolina Sauce Lauded in Bon Appetit Magazine
Original Cackalacky™ Spice Sauce was featured in the February 2012 issue of Bon Appétit Magazine, with editors declaring it a favorite in their “Savor The South” issue. The sauce was notable as an example of “… a fresh crop of artisans [who are] giving the Southern pantry a whole new shelf life.” Created in Chapel […]
Posted in, Marketing News, New Products, Northeast
Stop & Shop’s Guaranteed Value Products Get New Look
With tightened family budgets, Stop & Shop is re-introducing its Guaranteed Value product line with a new look and new products at affordable prices. All of the approximately 200 Guaranteed Value products have been quality tested and Stop & Shop will continuously be adding new items to help customers save throughout the store. Customers will […]
Posted in, Marketing News, National
Jolly Rancher Launches New Product with Video Contest
The Jolly Rancher® brand is introducing a unique way to enjoy bold fruit flavor with Jolly Rancher Crunch ‘N Chew® candy. With a crunchy candy shell and a soft, chewy center, new Jolly Rancher Crunch ‘N Chew combines the bold fruit flavors of original Jolly Rancher Hard Candy with the chewiness of Jolly Rancher Chews. […]
Posted in, C-Store News, Marketing News, Suppliers, West
AWMA Expo Sells Out, Space Being Added
The American Wholesale Marketers Association’s (AWMA) 2012 Expo is sold out, but space is being added to accommodate additional manufacturers at the group’s annual convention event—to be held Feb. 15-17, at the Paris Hotel in Las Vegas, Nev. “We are intent on making sure that each year the AWMA show introduces new features and activities. […]
Posted in, Beverage News, Center Store, Marketing News, National
Dr Pepper Celebrates Heritage with ‘One-of-a-Kind’ Campaign
For more than 125 years, Dr Pepper has celebrated being “one of a kind.” Today, the brand gives a nod to its heritage and celebrates the spirit of originality with the debut of its “Always One of a Kind” advertising campaign. The new commercial is a cheerful celebration of people who are confidently and proudly […]
Posted in, Marketing News, National
Pacific Natural Foods Redesigns Packaging
Tualatin, Ore.-based Pacific Natural Foods, a leader in the organic and natural food industry, is rolling out new packaging on its soup, broth and non-dairy beverage lines this year. The updated look will have greater impact on shelf, making the products easier to find and purchase, according to the company. The redesign includes a modernized […]
Posted in, Marketing News, Northeast
Vitasoy USA Appoints Rolnick VP Sales, Marketing
Vitasoy-USA, a North American tofu and Asia pasta innovator based in Ayer, Mass., has appointed Susan Rolnick as VP of sales and marketing. In making the announcement, President and CEO Walter M. Riglian said, “Susan Rolnick is a dynamic sales and marketing leader who has demonstrated success across many facets of our business, including sales, […]
Posted in, Marketing News, Northeast
Emerald Nuts Midnight Run Attracts 6,000 Runners
San Francisco-based Diamond Foods says its Emerald Nuts Midnight Run in New York City’s Central Park reached new levels of success in building brand awareness among consumers who embrace healthy, active lifestyles. The four-mile run, held at midnight each New Year’s Eve in New York, featured a fireworks display and costume contest. Emerald Nuts, title […]
Posted in, Equipment & Technology, Marketing News, Southeast, West
Revionics Signs Grocer for Price Optimization Software
Roseville, Calif.’s Revionics Inc. has signed K-VA-T Food Stores to use its price optimization software, reports the Sacramento Business Journal. K-VA-T Food Stores is based Abingdon, Va. It operates 104 grocery stores, with 76 pharmacies and 71 gas stations under the Food City, Super Dollar, and Gas ‘N Go brands in Kentucky, Virginia and Tennessee. […]
Posted in, Marketing News, West
Pollock Fishery Certified Sustainable; Crab Will Be Next
Bering Sea crab will be the next Alaska fishery to win certification for sustainability, according to United Nations guidelines, helping to increase market access for Seattle-based seafood producers, reports the Puget Sound Business Journal. In December, the $1.1 billion pollock fishery won the same United Nations sustainability certification, following salmon, halibut and black cod, which […]
Posted in, Beverage News, C-Store News, Center Store, Marketing News, National, Southeast
Bebida Cited in Report Forecasting Growth for Relaxation Drinks
Statesville, N.C.-based Bebida Beverage Co., a developer, manufacturer and marketer of relaxation and energy drinks, anticipates a growing marketplace in 2012 for its relaxation drink products, including Koma Unwind and the upcoming Relax 5. “Bebida Beverage Co. is perfectly positioned to meet the growing demand for relaxation drinks, which is forecast to increase in 2012 […]
Posted in, Beverage News, Marketing News, National, Southwest
Tyson Partners with 7UP for Big Game Promotion
Springdale, Ark.-based Tyson Foods will launch a new promotion featuring savings on Wings, Boneless Wings, and 7UP® brand beverages for the football season leading up to the playoff game in February. The promotion will be featured in approximately 8,000 stores nationwide. In-store coupons will save consumers $1.50 when they buy Tyson® Wings or Boneless Wings […]
Posted in, Marketing News, National
‘The Why? Behind the Buy’ Results Released
Acosta Sales & Marketing, a full-service sales and marketing agency in the consumer packaged goods (CPG) industry, has released its fall 2011 “The Why? Behind the Buy™” report with results from a nationwide survey that collects data on grocery shopper habits heading into the winter months. Shopper trends in the current survey include: Shoppers taking […]
Posted in, Marketing News, National
Pillsbury Crescents, Shazam Partner for New TV Ad Spot
General Mills, via its Pillsbury Crescents brand, is integrating Shazam for TV to reach busy millennial moms instantly in a first-in-ad category campaign. The company is the first packaged foods company to leverage Shazam’s discovery service, The “Holiday Ideas Made Easy” 15-second television spot is airing on national networks through the end of December. In […]
Posted in, Marketing News, National
Save Mart Supermarkets Selects Vertis Communications
In a move to optimize its marketing investment and outpace its competition, Save Mart Supermarkets has named marketing communications company Vertis Communications as its exclusive provider of advertising inserts printing and logistics. This new contract, a complement to Media Services Vertis currently provides to Save Mart, will enhance the quality and speed-to-market of compelling inserts […]
Posted in, Marketing News, National
Duracell Launches Holiday Insurance Program
Duracell and Chris Daughtry are teaming up for a Holiday Insurance Program featuring unique content on Facebook.com/Duracell, advice from toy experts, free hourly giveaways and access to toy reviews from real kids. Duracell is hosting a special concert on Facebook with Chris Daughtry on Dec. 14. In order to watch the concert, consumers “like” Duracell’s […]
Posted in, Marketing News, National
Smithfield and Safeway Launch Contest to See Paula Deen
During the month of November, shoppers at any Safeway Inc. Division store who purchase a participating Smithfield product using their in-store Club Card will be eligible to win tickets to the upcoming Paula Deen LIVE show in Sacramento, Calif., on Feb. 3. Participating Safeway Inc. Division stores include U.S. locations of Safeway, Pak’n Save, Vons, […]
Posted in, Marketing News, Midwest
Supervalu Sales Down, Same Store Sales Improve
Hyperlocal merchandising strategy is beginning to pay off by Terrie Ellerbee/associate editor Minneapolis-based Supervalu Inc. has been focusing on merchandising, connecting stores across its network based on similarities—for example, having a university in town—and on growing its private label line. The company reported second quarter fiscal 2012 net sales of $8.4 billion, down from $8.7 […]
Posted in, Marketing News, Midwest
Spartan Stores Retail Sales Up 2.9 Percent
Comp Sales decrease 1.3 percent as Michigan jobless rate rises by Terrie Ellerbee/associate editor Spartan Stores reported a nearly 3 percent increase in net sales in its retail segment in the second quarter. The increase was attributed to rising retail fuel prices and volume, as well as to rolling out the Yes Rewards loyalty program […]