Atlanta remains home to three of the world’s most valuable brands, including Coke—and those brands’ values are still growing. According to a study by annual BrandZ study by market researcher Millward Brown, The Coca-Cola Co., UPS and The Home Depot are among the 100 most valuable brands on earth. The Atlanta Business Journal reports that […]
Category: Marketing News
Posted in, Equipment & Technology, Marketing News, Midwest
LiveAisle Signage Can Give Small Grocers Big-Store Sales Appeal
Avery Dennison Designed and Engineered Solutions has introduced low-cost shelf signage that enables grocers and small supermarket chains to advertise sales at the shelf-level with the same degree of professionalism as retailing giants. Avery Dennison LiveAisle™ shelf solutions consist of shelf talkers, markers, end cap talkers, violators and wobblers. The signage has a unique product […]
Posted in, Beverage News, Marketing News, National, Suppliers
U.S. Bottled Water Consumption Increases 4.1 Percent
The International Bottled Water Association (IBWA), in conjunction with Beverage Marketing Corporation (BMC), has released 2011 bottled water statistics, compiled by BMC, a research, consulting and financial services firm dedicated to the global beverage industry. The new BMC data shows the overall consumption of bottled water has increased by 4.1 percent, building on 2010’s solid […]
Posted in, Beverage News, Marketing News, National
Court Affirms POM’s Right To Inform Consumers Of Products’ Health Benefits
In a 335-page ruling, the Federal Trade Commission’s (FTC) administrative law judge has upheld POM Wonderful’s right to share valuable, scientifically validated information about the health benefits of its safe food with consumers. Since 1996, POM has been committed to studying the health benefits of the pomegranate, investing more than $35 million to support scientific […]
Posted in, Amazon Fresh, Marketing News, Midwest, National, Southwest, Whole Foods
Caddell: NARMS/IFBA Readies for a New Beginning
By Terrie Ellerbee/associate editor The National Association for Retail Merchandising Services (NARMS) is moving its base of operations from Wisconsin to Colorado, making changes to headquarters staff, assessing the services it offers and looking ahead to its own future as sales move into alternative channels. Tom Caddell, NARMS International executive director, spoke to The Shelby […]
Posted in, Marketing News, National
Athenos Unveils New Phase Of Popular Yiayia Ad Campaign
Athenos, a leading line of authentic Greek-style foods including feta cheese, hummus and pita chips, is unveiling a new phase of its popular advertising campaign featuring Yiayia, the brand’s opinionated yet relatable Greek grandmother persona. After the success of last year’s campaign, which saw a double-digit increase in sales while on air, Yiayia returns in […]
Posted in, Beverage News, Marketing News, National
Budweiser Bottle Gets Red, White And Blue Makeover For Summer
For the first time in many years, the iconic Budweiser bottle will see a major makeover—special red, white and blue packaging for a limited window this summer. The new design comes in advance of a summer initiative in which the brand will contribute a portion of all sales from May 20-July 7 to help raise […]
Posted in, Equipment & Technology, Marketing News, National
FMI’s Walsh: ‘Back To The Future’ For Chicago Show In 2014
Though FMI 2012 The Food Retail Show just wrapped up in Dallas, Texas, Food Marketing Institute officials already are preparing for the big show in 2014. Pat Walsh, SVP of industry relations, education and research for FMI, tells The Shelby Report that show will be held at McCormick Place in Chicago. It is scheduled for […]
Posted in, Marketing News, National
Sarasin: Don’t Overlook the Magnitude of Current Trends
by Terrie Ellerbee associate editor Just as it takes two separate eyes looking at an object from their distinct angles to achieve perspective and a sense of depth, the U.S. Grocery Shopper Trends and FMI Speaks: The State of the Food Retail Industry reports each have individual focuses, but put together they create a […]
Posted in, Marketing News, National, Perishables
FMI Establishes Industry Toolkit on Seafood Sourcing
At the FMI2012 Sustainability Solutions Center, the Food Marketing Institute (FMI) released its first Sustainable Seafood Toolkit, a free resource providing food retail answers to the integration and implementation of seafood sustainability procurement policies and procedures. “Selling fresh seafood in grocery stores certainly isn’t a new concept, with more than 92 percent of retailers offering […]
Posted in, Marketing News, Midwest, National
Jurgens: FMI 2012 ‘Phenomenal’
Ric Jurgens, CEO of Iowa-based Hy-Vee until he retires June 1, spoke to The Shelby Report’s Geoff Welch at FMI 2012 The Food Retail Show on May 2. Jurgens, who is past chair of the FMI board of directors, said response to the show has been phenomenal. “As a board member, I’m extremely proud of […]
Posted in, Marketing News, National
Inaugural FMI Foundation Gala Raises $685,000
The Food Marketing Institute (FMI) Foundation hosted its inaugural Industry Leadership Dinner on April 30, raising $685,000 through the support of its food retailer members, suppliers and esteemed industry partners, and embarked on a program to enhance its scope to encompass wellness programs. “FMI Foundation’s renewed energy in pivotal industry areas, such as food safety, […]
Posted in, Marketing News, National
FMI Forms Partnership With TopSource To Provide Procurement Solutions
From FMI Show 2012 The Food Marketing Institute (FMI) has formed a strategic business partnership with TopSource LLC, a sourcing company and wholly owned subsidiary of Topco Associates LLC. FMI and TopSource will work together on program initiatives to help food retailers and wholesalers identify business opportunities and better serve the needs of their customers. […]
Posted in, Marketing News, Southeast
Ga. Peach Season Launches with ‘Sweet’ New Campaign
Sweet Georgia Peaches soon will arrive in supermarkets, heralding the growing season that runs from mid-May to mid-August. This year, consumers in Georgia and Florida will be greeted with an updated public relations, advertising and social media campaign featuring the catchphrase, “Georgia Peaches, All Kinds of Sweet.” “A recent Perishables Group survey suggests that over […]
Posted in, Equipment & Technology, Marketing News, National
Pretzel Crisps Star In Online Music Video
Snack Factory has launched its “One Snack” digital marketing campaign for its Pretzel Crisps®, 110-calorie, flat-baked pretzel crackers. The campaign kicked off April 25 with online video content for its 240,000-plus Facebook and Twitter fans. “We needed a way to better engage with our social media communities and on the web,” said Perry Abbenante, VP […]
Posted in, Marketing News, Northeast, Southeast
Chobani Moving Sales Headquarters to Charlotte, N.C.
The maker of the nation’s top-selling Greek yogurt brand is bringing its North American sales headquarters to Charlotte, N.C. The Charlotte Business Journal reports that New York State-based Chobani Global Holdings Inc. already has 17 employees in the area and plans to increase its staff to about 60 by the end of 2013. Average salaries […]
Posted in, Marketing News, Midwest, New Products, Perishables, Suppliers
Differentiating The Dairy Case: Benelact Launching New Line
Benelact Dairy is introducing the world’s first all-natural, reduced cholesterol dairy foods. At the FMI 2012 show in Dallas, Texas, April 30-May 3, the company will launch a line of butter and several cheese varieties with one-third less cholesterol than traditional butter and cheese. Branded and private label products are available globally. Benelact Dairy foods […]
Posted in, Marketing News, National
Report: Latinos Represent A Vital And Growing U.S. Market
More than 52 million strong and representing the majority of population growth over the next five years, Latinos have become a prominent actor in all aspects of American life, according to “The State of the Hispanic Consumer: The Hispanic Market Imperative,” released today by Nielsen, a leading global provider of information and insights into what […]
Posted in, Equipment & Technology, Marketing News, National
How Are Grocery Shoppers Advancing Their Use Of Digital Media?
“Connecting with Modern Grocery Shoppers,” a new report developed by Brick Meets Click in partnership with Grocery Shopping Network (GSN), will be released April 19. GSN took the lead in assembling the 23,000 shoppers who participated in the survey, and provided support and guidance throughout the project. Brick Meets Click developed and executed the survey, […]
Posted in, Beverage News, Marketing News, National
Mountain Dew And Friends Declare ‘This Is How We DEW’
Mountain Dew has launched a new creative campaign that enlists famous members of the DEW family to show the world what it means to “DEW you.” The campaign features seven Mountain Dew family members—music stars Lil Wayne, Jason Aldean and Mac Miller, race car driver Dale Earnhardt Jr., skateboarders Paul Rodriguez and Theotis Beasley and […]