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Category: Produce News
The Shelby Report covers the produce industry for grocery retailers nationwide, from fresh fruit and vegetable trends and supplier announcements to merchandising strategies and regional market news. Updated regularly across our five regional editions.
Find all our fresh coverage in Focus on Fresh.
National Mango Board Names Top Retailers Of 2026 In 4 Divisions
H-E-B, Rouses, Nugget Market and Superior Grocers were honored for growing the fresh mango category.
Superfresh Growers’ ‘Love Your Gut’ Campaign For Apples, Pears Coming In January
The campaign highlights the naturally occurring fiber in apples and pears, given growing shopper interest in fiber and gut health.
Foundation For Fresh Produce Announces 2027 Board, Chaired By Walmart’s Himes
The board’s goal, according to Himes, is to “create meaningful impact that improves lives and families around the world.”
EmpowerFresh, Loyalty Lane Partner On AI Ordering For Independents
The partnership is designed to yield vital information for independents: knowing and rewarding shoppers, and having the right product on the shelf.
New Packaging Solution Clears Path For Local Farms Into Major Retail
With the packaging, retailers can manage locally sourced products while individual farms receive proper credit and payment.
Oishii Doubles Grocery Presence, Adding Walmart, Fresh Market, Giant Food
The push also includes 34 more Sprouts stores in Florida and Georgia following an initial Northeast launch.
Marzetti Names President Of Retail, Adds 2 Leadership Roles
The appointments are designed to “accelerate this business and position it for long-term growth,” the CEO says.
Young To Become Limoneira Chief Operating Officer Nov. 9
The new executive will work to advance the company’s efforts to redeploy capital into higher-return opportunities in agribusiness and real estate.
Foundation For Fresh Produce Deepens Ties With Retail Dietitians
The goal is provide RDs with the tools, insights and partnerships that help people eat more fruits and vegetables, FFP says.
Sunset Will Certify Shoppers As ‘Tommaliers’ For National Tomato Month
The social media campaign is designed for those who can understand tomatoes’ flavor nuances and select the best variety for any dish.
IFPA’s Global Produce & Floral Show Wraps With Record Global Buyer Turnout
The event, held mid-week for the first time, saw a 10 percent increase in participation from retailers outside the U.S.
Bill Coombs, DLJ Produce CEO And Produce Industry Veteran, Dies At 63
Coombs devoted more than 48 years to the fresh produce industry in a career spanning retail, wholesale and international trade.
IFPA’s Burns Calls For Collective Action In State Of Industry Keynote
“The future of fresh will not be shaped by one company, one country or one idea. It will be shaped by all of us,” she said.
California Pizza Kitchen Salads Headed To Refrigerated Aisle In ’27
CPK is partnering with Five Star Gourmet Foods, the Ontario, California-based company behind the Simply Fresh brand.
Fresh Express Adds 2 Restaurant-Inspired Chopped Salad Kits
“We see an opportunity to change the conversation around salad from routine to anticipation,” said Fabian Pereira of Fresh Express.
Wonderful Pistachios’ 2nd Josh Allen Campaign Debuts Oct. 12
Allen’s family owns a farm that grows pistachios that are sold to Wonderful Pistachios.
Busch’s Marks 28 Years Of School Tours With Mr. Pat
Pat Grimes, a longtime Busch’s team member who has led the tours since the beginning, makes the tours an interactive learning experience.
Giumarra Adds Cody, Heath To Sales, Business Dev Teams
Both new hires will have responsibilities in strengthening customer relationships and growing sales.
IFPA’s Vonnie Estes To Retire At End Of 2026
Among her achievements, Estes started the podcast now known as “Fresh Takes on Tech” as a learning tool for the produce and floral community.
