by Cindy Sorensen/founder and CEO, The Grocery Group When I find myself in a conversation with a consumer about his or her preference for organic milk vs. conventionally produced milk, I like to inquire about the reason behind their preference. They usually tell me they prefer organic milk because they think it tastes better, is […]
Category: Packaging News
Mrs. Renfro’s Salsa Unveils Updated Brand Identity
Fort Worth-based Mrs. Renfro’s Salsa, the seventh largest salsa brand in the U.S., has unveiled new branding and advertising after two decades of the same look featuring a fresh tagline: “True to Family. True to Flavor.” Renfro Foods is a third-generation family business that manufactures salsas, peppers, relishes and sauces. A fresh, modern logo, redesigned […]
Madhava Enters New Category With Organic Extra Virgin Olive Oil
Madhava Ltd., a Boulder, Colorado, company that makes natural sweeteners, has released its first product in the olive oil category, Organic Extra Virgin Olive Oil. The company also has rolled out a new logo and a refreshed packaging redesign designed to reflect its renewed focus on achieving the highest standard of purity for its products, […]
NC’s Hampton Farms Taps Agency To Promote Its Seasonal Peanut Line
Hampton Farms, an in-shell peanut company in Severn, North Carolina, has chosen Rivers Agency, a full-service integrated marketing firm in Chapel Hill, to “elevate its brand and launch new product-driven campaigns” following what Hampton Farms said was a “competitive pitch process.” As Hampton Farms’ agency of record, Rivers will handle branding, campaign strategy and execution, […]
Ever & Ever Canned Water A Challenger For Bottled Water
Ever & Ever, an aluminum canned water brand, is looking to break into the conventional water category that currently is dominated by single-use plastic. Ever & Ever is owned and produced by All Market Inc. (AMI), parent company of coconut water brand Vita Coco and organic energy drink brand Runa. Unlike single-use plastic water bottles, […]
Pearson Offers New Fresh Ramen Grab ’N Go Meal Kit Concept
Building on the popularity of ramen, Pearson Foods Corp. has created a new convenience meal concept. The new Fresh Ramen line features grab ‘n go bowls filled with fresh-cut vegetables and fresh ramen noodles with a variety of savory broth seasonings. Only one other element was needed to fully support the new brand: a distinctive, […]
Honey Stinger Updating Brand Identity And Packaging
For the first time in 17 years, Honey Stinger is sporting a brand new look. It has begun releasing an updated brand identity, including a new logo, colors and font, new brand statement and tagline, and all-new packaging across its full product lineup. The comprehensive brand refresh comes at a time of significant growth and […]
His Mom’s Recipe Inspired Creation Of Art Cream Organic Ice Cream
Each flavor of Art Cream Organic Ice Cream is wrapped in a painting that embodies that flavor profile created by one of the team members. Owner Luciano Vitali Alves was inspired by the flavors of his mother’s homemade ice cream. As a child, he worked in her ice cream shop, helping to scoop the ice […]
Peapod Collaborates With Food Writer Mark Bittman On Meal Kits
Chicago-based Peapod has a new meal kit collaboration with Mark Bittman, one of the country’s best-known, most prolific food writers. Peapod is making it easy for customers to get some of Bittman’s newest meals on the table by highlighting several of his new cookbook’s recipes in shoppable, click-to-cart format recipes as well as an exclusive […]
Inline Plastics Expands Safe-T-Fresh SquareWare Containers
Inline Plastics, with corporate headquarters in Shelton, Connecticut, has a new product line of “mini”-sized containers. The company has expanded the Safe-T-Fresh SquareWare family with the addition of the new line of Snackers. Snackers are compact, leak-resistant containers that are sized for small servings. They make the most of snug merchandising spaces, while offering consumers […]
New Sparkling Ice Case Wraps Support Honor Flight Network
For a fourth year, Sparkling Ice is working with the Honor Flight Network to take the nation’s military veterans on trips to Washington, D.C., to see the war memorials built in their honor. But this is the first year Sparkling Ice has designed special limited-edition case wraps to promote Honor Flight. The new Honor Flight […]
Albertsons Updating, Adding To Signature Select Brand Line
Albertsons Cos.’ Signature Select brand is ramping up its presence across stores with the addition of more than 300 new products and updated branding in 2019. The redesigned products are in the Signature Kitchens, Signature Home, refreshe and The Snack Artist brands. Streamlining these products into Signature Select’s portfolio of more than 2,400 products provides […]
Noluma International Offers Solution For Light Damage To Dairy Products
New research shows 90 percent of dairy farmers know that light damages nutrients in milk, and 98 percent would work with a partner to make their packaging light protected. However, fewer than a third (29 percent) of consumers are aware that light damages milk, with over half (55 percent) saying that supermarkets should be proactively […]
Kashi Rebrands GoLean Line To Kashi Go, Launches New Cereal
Kashi has redesigned its best-selling GoLean line to what is now called Kashi Go and is launching its first flake cereal. As the first product line to introduce plant-based protein to the cereal aisle, Kashi Go will maintain the same protein and taste without altering the original recipes. “Evolving to Kashi Go reflects our food values […]
Tyson Fresh Meats Investing $300 Million In Salt Lake City Plant
Tyson Fresh Meats plans to spend $300 million to build a new food production plant in Salt Lake City, Utah. The facility initially will create 800 jobs and is expected to expand to 1,200 positions within three years after opening. The new facility, expected to add an estimated $27 million in new state tax revenue […]
Steve’s Ice Cream Introduces 7 New Flavors, New Packaging
Steve’s Ice Cream is unveiling seven new flavor creations along with new, artist-designed packaging. Steve’s Ice Cream, a Dean Foods Co. brand acquired in 2017, is introducing the new flavors with a new campaign. From its inception as an ice cream shop in Cambridge, Massachusetts, in 1973, Steve’s is acknowledged as the founder of the […]
How To Create Food Packaging That Can Build Brand Loyalty
by Phil Bagdasarian Co-founder, Packwire Customer loyalty is essential to boosting a business’ bottom line. In fact, an average of 80 percent of future revenue is generated by a 20 percent returning customer base. Attracting new customers is important but keeping them is far more valuable. As such, it is crucial that companies invest in […]
Digimarc, Walmart Collaborate To Automate Fresh Product Markdowns
Digimarc Corp. is collaborating with Walmart to improve the management of packaged fresh foods. The program is intended to reduce fresh food waste and provide everyday lowest prices by automating the markdown process. “We are working closely with Digimarc to innovate and apply new technologies that will aim to reduce waste, help improve our overall […]
Stanmar International Introduces New Products To U.S. Market
Stanmar International, based in Canada with its U.S. headquarters in San Diego, presented several products it wants to market in the U.S. at Natural Products Expo West, held March 6-9 in Anaheim, California. One of those products is the Simply Delish line of vegan, non-GMO gelatins and puddings. “We were introduced to this particular group […]
Shelby Exclusive: Details Behind Bristol Farms’ New Yorba Linda Store
Bristol Farms grocery stores are all about good food, and the new Yorba Linda, California, store is no exception. From the moment customers walk in to the store, located at 18421 Yorba Linda Boulevard, the focus is food—good food. Adam Caldecott, president and co-CEO of Bristol Farms, talked with The Shelby Report’s VP-West Bob Reeves […]
