The Marzetti Company has announced an expansion of its New York Bakery portfolio with three new product platforms: Baked Bites, Cheesy Focaccia and Garlic Bread loaves.
The launches extend the brand into new formats and occasions. Baked Bites are New York Bakery’s first entry into the frozen snacks category, while Cheesy Focaccia and Garlic Bread expand the brand’s frozen bread portfolio with shareable options for pasta night, family meals and entertaining. New York Bakery is currently the No. 1 brand in frozen bread, according to Circana data for the 52 weeks ending Aug. 23.
“Consumers want convenience, but they’re also looking for bold flavor, satisfying textures and foods that can make everyday moments feel a little more special,” said Brett Castle, VP of brand management at The Marzetti Company. “These new products take what consumers already love about New York Bakery and bring it into exciting new formats, from shareable breads for the dinner table to craveable bites made for snacking and entertaining.”
Baked Bites
New York Bakery Baked Bites mark the brand’s first product line in the frozen snacks aisle. Oven-baked rather than fried, the bite-sized snacks feature a soft, bread-forward texture and come in two flavors: Garlic & Cheese and Jalapeño Cheddar Cheese.
Designed for snacking, sharing and entertaining, Baked Bites can be prepared in minutes in an air fryer and provide up to 8 grams of protein per serving. They will be merchandised in the frozen snacks and appetizers aisle.
Cheesy Focaccia
New York Bakery Cheesy Focaccia introduces an artisan-inspired, pull-apart format designed for sharing, available in Italian Herb and Pesto & Garlic. The format complements pasta, soups and salads while creating new occasions for entertaining and snacking.
Garlic Bread loaves
The brand also is introducing a loaf format of Garlic Bread and Garlic Bread with Real Cheese, featuring a soft bakery texture and tear-and-share format for weeknight dinners and gatherings.
Cheesy Focaccia and the Garlic Bread loaves will be found in the frozen bread aisle alongside other New York Bakery items. Availability will vary by retailer.
Westerville, Ohio-based Marzetti manufactures and sells specialty food products. Its retail brands include Marzetti dressings and dips, New York Bakery garlic breads and Sister Schubert’s dinner rolls, along with licensed products for Olive Garden, Chick-fil-A, Buffalo Wild Wings, Arby’s, Subway and Texas Roadhouse. Its foodservice business supplies sauces, dressings, breads and pasta to many of the top U.S. restaurant chains.