The Marzetti Co. is introducing Marzetti Protein Ranch, a line the company describes as a first-to-category innovation combining its traditional ranch with 3-4 grams of milk protein per serving and fewer calories.
The lineup spans three SKUs: Protein Ranch Dressing (13 oz. bottle), Protein Ranch Veggie Dip (12 oz. tub) and Protein Ranch Veggie Dip Snack Packs. All three will be available at major grocery stores nationwide this spring.
“Protein has become a key priority for consumers, with the majority now paying close attention to how much protein they eat, more so than any other nutritional element,” said Tanya Berman, president of The Marzetti Co.’s retail business.
“Marzetti Protein Ranch allows shoppers to enjoy a familiar favorite with added functional benefits that fit into their everyday routines. For those who use ranch on everything, now everything can have more protein.”
The dressing and dip formats position the line for use beyond salads, aligning with the growing consumer habit of using ranch as a dip, drizzle and flavor enhancer for snacks and meals.
Westerville, Ohio-based The Marzetti Co. has a 130-year history with dressings and dips.
Its retail portfolio also includes New York Bakery garlic breads and Sister Schubert’s dinner rolls, along with exclusive license agreements for Olive Garden dressings, Chick-fil-A sauces and dressings, Buffalo Wild Wings sauces, Arby’s sauces, Subway sauces, and Texas Roadhouse steak sauces and frozen rolls. Its foodservice division supplies sauces, dressings, breads and pasta to many restaurant chains in the U.S.
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