by Danette Amstein, principal, Midan Marketing Not a day goes by that I don’t find the words “plant-based” or “meat alternatives” popping up on my social channels or news feeds. And really, it isn’t surprising. In fact, we measured conversation around plant-based alternatives from 2018-2020 and we’ve seen a 40 percent increase in the last […]
Tag: Midan Marketing
Posted inMeat/Seafood/Poultry, Marketing News, Perishables, Suppliers, West
Crowd Cow, Midan Marketing To Research Online Meat Consumers
Seattle, Washington-based Crowd Cow, an online marketplace for craft meats, has entered a strategic partnership with Midan Marketing, a full-service marketing agency based in Chicago that serves clients in the meat industry. The goal of the partnership is to clearly define who the online meat shopper is and how to best serve their needs. “Partnering […]
Posted inMeat/Seafood/Poultry, Industry News, Marketing News, National, Perishables
Midan Marketing Segments Meat Consumers To Understand Trends
In an effort to help retailers understand customers who purchase meat, Midan Marketing conducted an updated segmentation study of meat consumers in the U.S. The study, conducted in late 2018, is the second edition of segmentation research Midan Marketing conducted in 2016, which provided key insights into six distinct meat consumer groups. According to Midan […]
Posted inMeat/Seafood/Poultry, Grocery News, Guest Contributors, Home Page Latest News, Marketing News, National, Shelby Content
There Is Money To Be Made By Digitally Marketing Meat
Editor’s note: The following is the first of a three-part series. Part 2 of Amstein’s insights into digital marketing in the meat industry will be available here beginning April 17. Part 3 will be available on May 15. by Danette Amstein/Principal, Midan Marketing We all lead very busy lives and with each passing year the pace seems […]
Posted inMeat/Seafood/Poultry, Amazon Fresh, Grocery News, National, Whole Foods
Midan Marketing’s Top Meat Industry Headlines Of 2017
by Danette Amstein/Principal, Midan Marketing Oh 2017—what a news-filled, exciting year you have been! Here at Midan we work hard to stay on top of news and trends in the meat industry. As this year wraps up, I wanted to reflect with you on some of 2017’s prominent trends that we believe will impact 2018. The […]
Posted inMeat/Seafood/Poultry, Home Page Latest News, National
Midan Marketing’s Deep-Dive Breaks Meat Consumers Into Six Segments
Midan Marketing was looking for depth when it took on understanding today’s meat consumer. To do that, it conducted a deep-dive survey of 2,200 consumers that was designed to flesh out consumer beliefs and behaviors around meat. Danette Amstein and Michael Uetz, both principals at Midan Marketing, shared findings with attendees at the Annual Meat […]