Mondelez International has entered into a global strategic partnership with Facebook, as the company continues to shift more media spending to digital, especially social and mobile, across the entire consumer journey. The partnership leverages the scale of both businesses to deliver overall competitive advantage via step-change brand-building, ground-breaking innovation and access to research, training and […]
Tag: Marketing
Posted in, Midwest
Flowers Licenses Rights To Wonder, Home Pride Breads To Aunt Millie’s In Parts Of MW
Flowers Foods has signed an agreement that gives Aunt Millie’s Bakeries of Fort Wayne, Ind., the exclusive license to produce and market Wonder and Home Pride breads in northwest Indiana; northern Illinois, including Chicago; and southern Wisconsin. Terms and conditions of the license agreement were not disclosed. With the agreement, Wonder and Home Pride breads […]
Posted in, Marketing News, National
Oscar Mayer Brand Mobile Device Simulates Smell, Sound Of Bacon Frying
The Oscar Mayer brand says it is breaking new ground with the first-ever iOS device that allows early risers to wake up to the smell of bacon without lifting a frying pan. The device, named Wake Up & Smell the Bacon, syncs with the Oscar Mayer Wake Up & Smell the Bacon iPhone application to […]
Posted in, Southwest, Store News
Kroger Launches Refresh Initiative Today In North Texas
Kroger says that, beginning today, shoppers in North Texas will find new lower prices on thousands of popular food and household items, along with a renewed emphasis on shopping experience, fuel discounts, local products and community relations. “We’re a strong brand and company but we’ve achieved that status because we’re always looking for improvement opportunities. […]
Posted in, National, New Products
Saffron Road Launches Korean Line
Saffron Road is introducing a line of frozen meals and tacos inspired by traditional Korean cuisine, making the packaged food brand of American Halal Co. one of the first to bring Korean frozen entrees to the all-natural premium category. The launch comes as part of the brand’s commitment to bringing globally-inspired cuisine to Americans. Like […]
Posted in, Perishables, Southeast
Georgia Meat Cutting Competition Coming This Summer
MeatCuttersClub.org is on the hunt for the best meat cutter in Georgia who is not only the best of the best but who has a passion for their craft. Georgia butchers/meat cutters will gather this summer to showcase the skills and craftsmanship during competition. “Using their acquired skills in a competitive environment gives young butchers […]
Posted in, Corporate Store News, Southeast
Farm Fresh Honoring Hampton Roads Roots During Anniversary Celebration
Established in 1957, Farm Fresh Food & Pharmacy is commemorating 57 years as the hometown grocer for residents of the Hampton Roads, Va., area, with a yearlong anniversary celebration. Highlights include customer gift card giveaways totaling more than $100,000, as well as the return of the Farmer Boy mascot under the new name “Farmer Eugene,” […]
Posted in, Executive News, West
Smart & Final Names Hong Chief Marketing Officer
Smart & Final, the warehouse grocery store that counts households, businesses and community groups among its customers, has appointed Eleanor Hong SVP and chief marketing officer (CMO). Reporting to Dave Hirz, president and CEO, Hong will develop and oversee strategic marketing programs at Smart & Final designed to enhance the brand and build sales in […]
Posted in, National
Consumer Expectations That Are Reshaping Retail
While retailers have historically used the “multichannel” approach to reach consumers, the rapidly growing focus on the consumer and integrated, customer-focused technology has paved way for a “Total Retail” experience, according to a new report by PwC titled, “Achieving Total Retail: Consumer Expectations Driving the Next Retail Business Model.” Based on a survey of more […]
Posted in, Midwest, Suppliers
Ohio’s Velvet Ice Cream Turns 100 This Year
Ohio ice cream manufacturer Velvet Ice Cream will celebrate its 100th birthday on May 1. Velvet started hand crafting ice cream in Utica, Ohio, in 1914. It will mark the milestone birthday with a series of announcements, specials, events and activities, beginning with the May 1 opening of Velvet’s Ye Olde Mill to the public for […]
Posted in, National, New Products
Smartfood Introduces Delight Popcorn As Reduced-Fat Option
The Smartfood brand is rolling out Smartfood Delight popcorn, a brand of reduced-fat popcorn available in Sea Salt and White Cheddar flavors. At 35 calories per cup, Smartfood Delight popcorn is a product of PepsiCo’s Frito-Lay division. “Consumers are becoming increasingly more aware of their snacking choices, which is why we created Smartfood Delight popcorn, […]
Posted in, Southwest, Store News
Market Street’s Made-To-Order Signature Specialty Cakes Available Now
Market Street is rolling out signature specialty cakes topped with fresh fruit, as well as a new line of 5-inch cakes. Available at all Market Street locations in DFW and West Texas through April 1, the cakes can be made to order in any size and are made fresh in the Market Street Bakery. “Guests […]
Posted in, Beverage News, National, New Products
Diet Coke Debuts Diet Coke Frost, First Frozen Offering In Brand’s History
Diet Coke is introducing a new product, Diet Coke Frost. A low-calorie frozen carbonated beverage, this is the first frozen offering in the brand’s 31-year history. Diet Coke Frost includes natural cherry flavorings. Each serving has 30 calories and 12g of carbs. Diet Coke Frost Cherry as a Slurpee will be available exclusively at 7-Eleven locations […]
Posted in, Independent Store News, National
IGA Donates $290K To Wounded Warrior Project
IGA has donated $290,000 to Wounded Warrior Project (WWP) as a result of the third annual IGA exclusive brand national marketing initiative that ran in participating IGA stores from Memorial Day weekend through Labor Day weekend of 2013. During the promotional period last year, IGA donated a portion of the proceeds from the sale of […]
Posted in, Center Store, National
Healthy Snackers, Niche Marketers Set Tone For Crackers Category
The U.S. market for crackers exceeded $7 billion in 2013 and growth drivers in crackers are fundamentally the same as those sparking growth in the markets for healthy-ingredient snacks and salty snacks. Chief among these drivers is the fact that Americans continue to shift toward eating several small meals a day and snacking between meals, […]
Posted in, National, New Products
Oscar Mayer Brand Introduces P3 Portable Protein Pack
The Oscar Mayer brand is introducing P3 Portable Protein Pack, packs of meat, cheese and nuts, designed for active consumers looking for a snack to help keep them going throughout the day. Supported by a major national marketing effort, P3 Portable Protein Pack is poised to become a major force in the growing $19 billion […]
Posted in, National
SpartanNash, Daymon Worldwide To Collaborate For Store Brand Project
SpartanNash and Daymon Worldwide will collaborate to create and merchandise a variety of private brand products across multiple categories. The products will be sold through SpartanNash’s 172 retail stores and more than 1,900 independent retailers under such brand names as Our Family, Spartan, Spartan Fresh Selections, Nash Brothers Trading Co., TopCare and other brands in […]
Posted in, Marketing News, National
General Mills, Kroger Support NASCAR Driver With No. 3 Cheerios Box
In conjunction with the 56th running of the Daytona 500 and to further showcase its long-standing partnership with NASCAR, General Mills has teamed up with The Kroger Co. to produce a limited-edition Cheerios box to commemorate the return of the No. 3 to NASCAR’s premier series with NASCAR champion Austin Dillon at the wheel. Beginning […]
Posted in, National, New Products
Doritos Adds Fiery Habanero Flavor To Dinamita Line
Doritos, one of the flagship brands from PepsiCo’s Frito-Lay division, has added a new flavor to its Dinamita rolled tortilla chip line: Doritos Dinamita Fiery Habanero. Available nationwide beginning this month, new Doritos Dinamita Fiery Habanero chips combine the spice of habanero peppers with hints of chili and red peppers in a rolled tortilla chip. […]
Posted in, National, Perishables
Power Of Meat Study Highlights Increasing Home-Cooked Meat Dishes, Mealtime Opps For Retailers
Shoppers place high importance on value, quality and variety when making purchasing decisions in the meat aisle, according to the Power of Meat survey published by American Meat Institute (AMI) and Food Marketing Institute (FMI). The ninth annual report, conducted by 210 Analytics in partnership with The Cryovac Brand, a part of Sealed Air’s Food […]