Cheetos and Doritos, two of the marquee brands from PepsiCo’s Frito-Lay division, are introducing a bold snack mix that the brands say deliver a double-dose of crunch and spice. The snack mix combines Cheetos Flamin’ Hot cheese flavored snacks with Doritos Dinamita Chile Limon rolled tortilla snacks in a single bag. “The new Cheetos Flamin’ […]
Tag: Marketing
Posted in, Northeast
Crunch Pak Inks Licensing Deal With N.Y. Yankees
Crunch Pak is joining Yankee Global Enterprises as a Yankee licensee. As part of the new relationship, Crunch Pak products featuring the iconic Yankee logo will be sold in select grocery stores in the Northeast. The apple packs will be available in select premium locations in Yankee Stadium. “Health and wellness is an important initiative for […]
Posted in, Amazon Fresh, Industry News, West, Whole Foods
Instacart Brings Same-Day Grocery Delivery Service To L.A.
Instacart has launched its same-day grocery delivery service in Los Angeles. Beginning today, customers can order virtually any items carried in their neighborhood Whole Foods Market and have them delivered in as little as one hour. Additional stores will be added in the coming weeks, allowing customers to combine items from multiple stores into one […]
Posted in, Marketing News, National
Consumers Find Value In Technology-Based And Traditional Marketing But Demand ‘Return Engagement’
A consumer panel discussion during the 2014 Inmar Forum, hosted by Winston-Salem, N.C.-based technology company Inmar, brought out commentary from the panelists confirming the increased use of technology to enhance the shopping experience as well as the desire among shoppers for more personal, relevant engagement from retailers (grocery stores, pharmacies and mass merchandisers) and brands […]
Posted in, Marketing News, National
Study Reveals Motivations Behind Millennials’ Brand Loyalty, Buying Power
Millennials are not angst-filled, skinny-jeans-wearing, side-swept-bangs-sporting hipsters, according to Mooslyvania, an independent digital advertising agency. The company recently conducted a survey that refutes the most common myths associated with this generation and presents data on what really motivates Millennials in how they think, shop, buy and continue purchasing their favorite brands. While there’s no cookie-cutter […]
Posted in, National, Perspectives
The Year Of The Pet
2014 may be the Year of the Horse in the Chinese calendar, and while horses can be considered pets, I’m pronouncing 2014 the Year of the Pet. In 2012, there were an estimated 157,141,000 dogs, cats, birds and horses in the U.S. So why do I think 2014 should be the Year of the Pet? […]
Posted in, National, New Products
ThinSlim Foods Introduces Healthy Baked Goods Line
Specialty baker ThinSlim Foods says it’s rolling out a new line of guilt-free, healthful baked goods, snacks and desserts. The Ringoes, N.J.-based company says that people who are typically restricted from brownies, cookies, breads and even cheese pizzas will now be able to indulge through ThinSlim’s new line. Products, according to the company, cut calories […]
Posted in, Center Store, National
Progresso Recipe Starters Now In Pouches
Progresso Recipe Starters are now available in pouches. The product previously came in a can. “Available in five flavorful varieties, Recipe Starters thick sauce provides a rich and concentrated, robust flavor,” said Stefan Miller, associate marketing manager for Progresso. “Each of the flavors can be used as a starter to create a variety of tasty […]
Posted in, Beverage News, National
America’s Beer Distributors Recognize National Alcohol Awareness Month
Throughout the month of April, the National Beer Wholesalers Association (NBWA) will be recognizing Alcohol Awareness Month, as designated by the U.S. Health and Human Services Substance Abuse and Mental Health Services Administration (SAMHSA), to raise awareness about alcohol abuse. “Alcohol is a unique product that is not for everyone,” said NBWA President Craig Purser. “National […]
Posted in, Beverage News, Grocery News, National
Diet Coke Frost Removed From Stores After One Month
Diet Coke Frost, briefly sold as a Slurpee beverage at 7-Eleven stores, has been canned. USA Today reports that, just one month after rolling out the Diet Coke Frost Cherry Slurpee, the frozen concoction has been removed from 7-Eleven stores nationally. Coca-Cola and 7-Eleven reportedly said in a joint statement to the newspaper that the […]
Posted in, Midwest, National
Wisconsin Claims Top Awards Total At World Cheese Contest
Wisconsin cheesemakers dominated the competition at the recent World Championship Cheese Contest, winning 106 awards—about 39 percent—of the total 273 awards given, including 38 Best of Class, 34 second place and 34 third place awards. Wisconsin’s accomplishment represented five times the number of awards as those won by the closest competitor, Switzerland with 21. Switzerland […]
Posted in, National, New Products
Pioneer Growers Launches Two New Packaged Sweet Corn Products
In preparation for the upcoming corn season, Pioneer Growers is launching two new packaged sweet corn products: a tray package with eight ears of corn sold in a 10-count case instead of the 12-count industry standard and a grab-and-go microwavable bag package. Both products feature the Green Giant brand. “We developed the 10-count case […]
Posted in, Beverage News, National, New Products
Sunsweet Introduces Amaz!ng Prune Light Juice
Sunsweet, a leading marketer of prunes, dried fruits and fruit juices, is launching a new, lighter version of its prune juice. Set to hit shelves this spring, Amaz!ng Prune Light juice boasts a light flavor and provides a good source of fiber with 100 calories and 8g of sugar per serving. “Almost one in four […]
Posted in, National
Marketing & Merch Conference After United Fresh Show To Focus On Brand Differentiation
Brand strategist Al Ries will keynote this year’s United Fresh Retail Produce Marketing & Merchandising Conference, June 12-13, immediately following United Fresh 2014 in Chicago. “Whether Marketing 101 is the only marketing course you’ve ever taken, or you have your MBA in marketing from an elite university, you’ve studied Al Ries and the impact he […]
Posted in, National
Study: Consumers Sill Want Transparency From Food Industry
Nearly two out of three consumers (65 percent) want to know more about where their food comes from, according to a new followup white paper, “Emerging Faith in Food Production,” by Sullivan Higdon & Sink (SHS) FoodThink. The white paper explains how Americans continue to ask questions about where their food comes from and what […]
Posted in, National, Store News
Wegmans, Trader Joe’s, Publix, Costco, Sprouts Top Consumer Reports’ Grocer Ratings
When it comes to supermarkets, biggest isn’t always best. In Consumer Reports’ latest survey, Wegmans, Trader Joe’s, Publix, Costco and Sprouts earned the highest scores overall among 55 of the nation’s major grocery stores; Walmart, America’s largest grocer, landed at the bottom of the ratings, based on a survey of 27,208 subscribers. The report, which […]
Posted in, National, New Products
Lay’s Rolls Out Kettle Cooked Lattice Cut Potato
Lay’s Kettle Cooked, one of the many brands from PepsiCo’s Frito-Lay division, is introducing a new chip style just in time for spring. Lay’s Kettle Cooked Lattice Cut potato chips are now available nationwide in two flavors: Aged Cheddar and Black Pepper, and Roasted Garlic and Sea Salt. New Lattice Cut Kettle Cooked potato chips […]
Posted in, National, New Products
Ritz Bacon Flavored Crackers Available Now
Ritz Crackers has joined forces with the savory flavor of bacon to create Ritz Bacon flavored Crackers. On shelves now, Ritz Bacon flavored Crackers combine the classic taste of Ritz, black pepper seasoning and the flavor of bacon. “Ritz recognized America’s love for the taste of bacon and wanted to help take bacon flavor to […]
Posted in, National
Court Invalidates New Rules On Vidalia Sweet Onion Ship Date
Judge Cynthia D. Wright of the Atlanta Judicial Circuit of the Superior Court of Fulton County ruled Wednesday in favor of Bland Farms’ challenge of the legality of the Georgia Department of Agriculture’s mandatory uniform start date for the shipping of Vidalia Sweet Onions. As a result of the ruling, Bland Farms and other licensed […]
Posted in, National
New Poll Identifies Top 10 Consumer Questions On GMOs
The results of a new national survey, commissioned by GMO Answers and the Council for Biotechnology Information, identify the leading questions consumers have about genetically modified organisms (GMOs) and how food is grown. The survey was conducted in order to identify, for the first time, the top 10 questions consumers have about GMOs and to […]