Pillsbury says it’s going bold in baking with new Funfetti Cupcake & Cake Mixes, available in four new varieties, and Funfetti Frostings, available in two new colorful varieties to complement the existing bold frosting colors. The baking mixes and frostings can be mixed and matched to create unique treats. Pillsbury’s Funfetti Cupcake & Cake mixes […]
Tag: Marketing
Sunshine Sweet Corn Launching First TV Ad Campaign
The Sunshine Sweet Corn Farmers of Florida (SSCF) is growing its marketing support for retailers this spring with its first-ever television advertising campaign. As part of a partnership with the Florida Department of Agriculture’s Fresh From Florida campaign, ads featuring Sunshine Sweet Corn will air in Indianapolis, Ind., Buffalo, N.Y., and Raleigh-Durham, N.C., from April […]
John Morrell Food Group Begins Partnership With Nathan’s Famous
John Morrell Food Group, a division of Smithfield Foods, says it has begun an exclusive licensing agreement with Nathan’s Famous to manufacture and sell branded hot dog, sausage and corned beef products at retail stores nationally. The agreement commenced earlier this month. “We are very excited to launch our new partnership with John Morrell Food […]
The Produce Mom Honored As Fruits & Veggies—More Matters Industry Champ
The Produce Mom, Lori Taylor, has been recognized by the Produce for Better Health Foundation (PBH) as a Fruits & Veggies—More Matters Industry Champion. Each year, PBH recognizes the country’s top advocates of the produce industry for their contribution to public health. Award recipients must be members of PBH and leaders in the produce industry. The […]
Meijer Adds Features To Digital Shopping Tool App
Meijer has added features to its mPerks program that allows customers to store digital receipts from purchases in a single place and details exactly how much they’ve saved by shopping at the Grand Rapids, Mich.-based retailer. With more than $100 million saved by mPerks subscribers since 2010, Meijer says it is among the first retailers […]
New Eggo Bites Offer On-The-Go Breakfast Option
A new, away-from-the-table line of Eggo waffles and French toast, called Eggo Bites, is hitting stores, and providing busy families with an on-the-go breakfast option, according to Kellogg’s. “Moms have a tough job getting their kids ready for the day and on some of the crazier mornings, the opportunity to serve a sit-down breakfast just […]
Bolthouse Farms Adds New Flavors To Yogurt Dressing Line
Bolthouse Farms is expanding its yogurt dressing line to include two bold new flavors: Cilantro Avocado and Mango Chipotle. These better-for-you dressings are available in stores nationwide and contain 40 calories per serving thanks to their yogurt base. Bolthouse Farms’ Latin-inspired Cilantro Avocado Yogurt Dressing features a combination of creamy avocado, chopped cilantro, cotija cheese […]
Pringles Rolling Out Its First Tortilla Chip
Pringles is introducing its first-ever tortilla chip—Pringles Tortillas—just in time for basketball tourney season. While retaining the iconic Pringles shape, Pringles Tortillas are thicker chips because they’re made of corn, not potatoes. They’re ideal for dipping and come in three flavors: Original, Nacho Cheese and Southwestern Ranch. “Pringles Tortillas are the brand’s first new product […]
Garden of Eatin’ Brand Expands With Butternut Squash Corn Tortilla Chips
The Hain Celestial Group, a leading organic and natural products company, has introduced Garden of Eatin’ Butternut Squash Corn Tortilla Chips, the latest addition to the Garden of Eatin’ brand, the No. 1 selling brand of tortilla chips made with organic yellow corn. These crunchy, gluten-free snacks feature a blend of butternut squash and organic […]
Keurig Partners With Peet’s Coffee & Tea
Keurig Green Mountain Inc. and Peet’s Coffee & Tea have entered a multi-year manufacturing and distribution agreement for Peet’s-branded packs for the Keurig brewing system. Financial terms of the agreement were not disclosed. The companies plan to launch a selection of Keurig licensed Peet’s coffee and tea varieties in K-Cup packs for Keurig brewers produced […]
Report: Food Avoiders Driving Increased Introduction Of ‘Free From’ Products
There is a growing trend among American consumers, as well as in global markets, toward the avoidance of a host of specific food ingredients and components. Though shunning specific foods or ingredients is not a new phenomenon, today food avoidance has become a way of life for tens of millions of American consumers of all ages […]
Yankee, Just Born Debut New Peeps Marshmallow Chicks Candle For Easter
The Yankee Candle Co. has launched its exclusively-licensed Peeps Marshmallow Chicks collector’s edition candle in time for the Easter holiday. Yankee says this new scent evokes the fragrance of the beloved spring candy with a colorful label featuring Peeps. It is available now at more than 500 Yankee Candle retail stores, and select specialty retailers […]
IBO: Mexico Presents Serious Blueberry Potential
A record number of delegates at the International Blueberry Organization’s (IBO) fourth summit heard how Mexico is gaining increasing relevance within the industry. Mexico has the potential to be a game changer within the global blueberry business on account of its long season, innovative growers, new varieties and proximity to the large counter-seasonal market of […]
Mona’s Granola Updates Packaging
Mona’s Granola is debuting new and improved packaging that it says conveys its brand promise: “Simply the Best.” Designed by graphic artist Daniel Cabour, Mona’s Granola has taken a year to modify its packaging. Currently stocked in Publix stores throughout the Southeast and Whole Foods in Florida, the new bags are being shipped to all […]
IRI Reveals Most Successful CPG Brands Of 2013
Information Resources Inc. (IRI) has unveiled the most successful consumer packaged goods (CPG) brands in its “2013 New Product Pacesetters” report, an industry-recognized benchmark analysis of exceptional first-year CPG sales success for newly launched products. With 190,000 new UPCs and 9,500 new brand launches hitting the shelves in 2013, new products are high-octane fuel for […]
Frito-Lay Releases New Products In Line With ‘Bring The Party’ Campaign
Tostitos Fajita flavored Scoops! tortilla chips and Tostitos Queso Blanco dip were launched in conjunction with the 2014 Tostitos Fiesta Bowl, which took place Jan. 1 this year at University of Phoenix Stadium in Glendale, Ariz. The new chips, with real red peppers baked inside the dough, provide a bit of heat, and when paired […]
La Brea Bakery Launches Petite Crisps Cookies At Retailers Nationwide
Artisan bread brand La Brea Bakery has introduced Petite Crisp Cookies, a new retail line of fully baked mini cookies made with premium ingredients and available in three flavors. La Brea Bakery’s Petite Crisp Cookies use natural ingredients like butter, high-quality flour and spices that embody the artisan tradition that includes no artificial colors, flavors […]
GMCR Changes Name To Keurig Green Mountain
Green Mountain Coffee Roasters Inc. (GMCR) has changed its company name to Keurig Green Mountain Inc., effective immediately. Shareholders approved the new name at the company’s annual shareholder meeting last week. The company will retain its ticker symbol of “GMCR” on the NASDAQ stock exchange. “Our new name better reflects who we are as a […]
Gardein Rolls Out Golden Fishless Filets
Garden Protein International Inc.—the makers of Gardein, the plant-based complete protein brand currently sold in more than 20,000 stores in North America—has launched its golden fishless filet. Rich in flavor and texture, this protein innovation also provides omega-3s with no cholesterol. The crispy and breaded fish-free product is available now at select U.S. retailers. Each […]
Buy Alabama’s Best Campaign Under Way For 2014
The Alabama Grocers Association, the Alabama Department of Agriculture and Industries and the Alabama Food Manufacturers and Producers Association recently kicked off their 2014 Buy Alabama’s Best Campaign. In attendance at the kickoff, in addition to members of the Alabama legislature, were Dianne Bentley, first lady of Alabama, Daniel Autry, chief of staff and chief […]
