Branding and retail marketing agency Theory House has appointed Christopher Durham VP of retail brands. Durham joins the Charlotte, N.C.-based company with more than 20 years of experience developing and managing brands both at the retail level and as a consultant, including work for Office Depot, Best Buy, Food Lion, Hannaford and Lowe’s Home Improvement. […]
Tag: Marketing
Posted in, National, Organic Natural
SuperSeedz Unveils Rebranded Retail Packaging
SuperSeedz will reveal its rebranded package design at the Natural Products Expo West in March. SuperSeedz dry roasted, no-shell pumpkin seeds are gluten free, nut free, a vegetarian source of protein and made with all-natural, Non-GMO Project Verified ingredients. The company says the new packaging is clean and contemporary with vivid colored pumpkins and a […]
Posted in, Marketing News, Southeast
N.C. Sweet Potato Commission Holds February Promotion At Retail
The North Carolina Sweet Potato Commission and North Carolina Department of Agriculture and Consumer Services is running a new retail promotion across the state this month in honor of Sweet Potato Month. The promotion, “52 Ways to Love Sweet Potatoes,” highlights the versatility and nutritional benefits of sweet potatoes. Components of the program include in-store […]
Posted in, Independent Store News, Midwest
Buehler’s Fresh Foods Names Director Of Communications
Deb Wilcox has been named director of communications at Buehler’s Fresh Foods in Wooster, Ohio. Wilcox started in Buehler’s advertising department in March 1983 working on ad layout and has served as director of marketing since 1991. As director of communications, Wilcox will be responsible for community, government and consumer relations, décor and branding of […]
Posted in, Albertsons, New Products, West
Ehrmann Mixim Greek Yogurt Hits Stores In Six Flavor Combos
Ehrmann is rolling out Mixim, the only Greek yogurt with a triple-dip of flavorful fun, according to the Irvine, Calif.-based company. Packaged in a heart-shaped container, each serving of plain Mixim Greek yogurt is paired with two topping combinations to let consumers create their own taste sensations. Mixim is now available at retail locations in […]
Posted in, Industry News, National
Survey Shows Shoppers Want More Personalized Assistance In Supermarkets
Shoppers are spending more than half of their fresh food dollars in supermarkets and want professionals on the shopping floor to support healthier eating habits and to guide food-buying decisions, according to the 2014 annual National Grocers Association-SupermarketGuru Consumer Survey released this week at NGA’s annual convention in Las Vegas. More than 1,380 chief household […]
Posted in, National, New Products
Moose Tracks Parent Expands Into Novelties Category
West Michigan-based Denali Flavors, developer of the Moose Tracks flavor of ice cream, is entering a new grocery category with the introduction of four ice cream novelty products based on its top-selling Moose Tracks and Caramel Caribou ice cream flavors. Moose Tracks and Caramel Caribou ice cream bars and sandwiches currently are available at Meijer […]
Posted in, National, Perishables
Kraft Cheese Removes Artificial Preservatives From Singles
Kraft Foods says it is introducing Kraft Singles with No Artificial Preservatives, removing artificial ingredients while still delivering the same taste, look and melt its consumers expect. “We know families today want convenient foods that have no artificial preservatives and a simpler, more recognizable ingredient list, and Kraft is working to deliver more of these […]
Posted in, National
NGA Reveals Creative Choice Awards ‘Best Of Show’ Winners
The National Grocers Association (NGA) has recognized its Creative Choice Awards “Best of Show” winners in the Marketing and Merchandising categories at a special reception held during the 2014 NGA Show, which wraps up today in Las Vegas. The “Best of Show” title is the highest award of the Creative Choice Awards contest. The Best […]
Posted in, National, West
Unified’s SMART Shows Feature Technology, Marketing Programs For Independents
Unified Grocers, the largest wholesale grocery distributor in the western U.S., held the first of three regional SMART (Sales, Marketing And Retail Technology) Shows last week in Norwalk, Calif. The shows were created exclusively for the wholesaler’s independent retail customers. The new, day-long event showcased the latest in technology and cutting-edge marketing programs that are […]
Posted in, National
Supervalu Combining Regional Shows Into National Sales Expo This Summer
With grocers from across the country gathered for the 2014 NGA Show this week, one of the nation’s leading grocery distributors, Supervalu, said today that it will host its first national sales expo, Sales 4 All Seasons, this summer. The three-day event, to be held Aug. 12-14 at the RiverCentre in St. Paul, Minn., brings […]
Posted in, Marketing News, National
Report: Marketers Fail To Incorporate African American Demographic
With a population of 44 million and buying power more than $1 trillion in 2013, African Americans are a key segment in a U.S. economy that is increasingly reliant on purchase patterns of minority consumers, according to “The African-American Consumer Market, 9th Edition,” a report by market research publisher Packaged Facts. By 2017, the buying […]
Posted in, National, New Products
Little Debbie Introduces Cosmic Cupcakes
Little Debbie snacks, maker Oatmeal Creme Pies, Swiss Rolls, Honey Buns and Cosmic Brownies, is launching a new product: Little Debbie Cosmic Cupcakes. The chocolate cakes are filled with creme and topped with chocolaty frosting and candy-coated chocolate chips. “Little Debbie Cosmic Cupcakes are light years ahead of anything else on the market today,” said […]
Posted in, National, New Products
Minute Maid Rolls Out Liquid Water Enhancer With Real Fruit Juice
The Coca-Cola Co. is introducing Minute Maid Drops, made with real fruit juice and available in four flavors: Lemonade, Fruit Punch, Mango Tropical and Raspberry Lemonade. Each bottle makes approximately 28 servings and can be resealed until the next use. “Adding Minute Maid Drops to our diverse portfolio of juices and juice drinks demonstrates our […]
Posted in, National
Stars Celebrate ‘Pure Goodness’ With Wonderful Halos, Feeding America
Actress Jennie Garth and TV personality and actor Mario Lopez have officially kicked off a partnership between Wonderful Halos mandarins and Feeding America. Wonderful Halos—the sweet, easy-to-peel and seedless mandarins—is taking its Pure Goodness message to schools across America by providing nutritious food to children through the Feeding America BackPack program. Lopez, host of “Extra” […]
Posted in, National, New Products
Mrs. Freshley’s Introduces Cinnamon Coffee Cakes
Mrs. Freshley’s, an award-winning brand of snack cakes and pastries from Flowers Foods, is expanding its product portfolio with new Cinnamon Coffee Cakes. The cinnamon-flavored cakes are available across the nation, starting Feb. 3. Joining an extensive line of snack cakes and pastries, Mrs. Freshley’s Cinnamon Coffee Cakes are available in 3.4-oz. two-count, single-serve packs and can be found in supermarkets, convenience stores and vending […]
Posted in, National, Organic Natural
Stonyfield Rolls Out New Flavors, Enhances Greek Yogurt Line
Stonyfield has introduced two new flavors—Black Cherry and Cafe Latte—and is making its line of organic Greek yogurt with a creamier texture and enhanced flavor. Stonyfield Greek is made without the use of pesticides, GMOs, artificial hormones and antibiotics. “Greek yogurt makes an excellent snack with its high protein content and moderate calorie count, and […]
Posted in, National
C.H. Robinson Expands Welch’s Grape Distribution Globally
C.H. Robinson, one of the world’s largest produce and logistics companies, continues to expand Welch’s Fresh Grapes globally. To mark the occasion, Welch’s Fresh Grapes and other produce offerings will be showcased at the C.H. Robinson booth during the Fruit Logistica show in Berlin, Germany, Feb. 5-7. Through expanded distribution, C.H. Robinson, the exclusive marketer […]
Posted in, Beverage News, Grocery News, National
GoodBelly Offers Free Probiotic Drinks To Sickened Cruise Passengers
GoodBelly, a line of probiotic juice drinks designed to boost daily digestive health, is responding after passengers aboard the Royal Caribbean Explorer of the Seas cruise ship were struck with an outbreak of gastrointestinal illness, presumably due to norovirus. With hundreds of passengers and their tummies signaling SOS to “Save Our Stomachs,” GoodBelly says it […]
Posted in, National, New Products
New Butterfinger Peanut Butter Cups Now Available Nationwide
Just in time for the Big Game on Sunday, Butterfinger Peanut Butter Cups is making its nationwide debut, adding a dose of Butterfinger to the classic chocolate and peanut butter cup. Butterfinger Peanut Butter Cups is available now at major retailers nationwide. Showing how “the cup just got crunchy,” Butterfinger Peanut Butter Cups feature a […]