by Kristen Cloud/staff writer It would probably be an understatement to say that Associated Wholesale Grocers (AWG) puts a special focus on its Hispanic business. The Kansas City, Kansas-based wholesaler has been growing its Hispanic segment over the last four years and has seen a more than 500 percent increase in sales, according to Carlos […]
Tag: Marketing
Campbell Shifts Portfolio Toward Faster-Growing Categories, Regions
Campbell Soup Co. is providing an update on the company’s key strategic imperatives. Led by President and CEO Denise Morrison, executives have outlined actions the company is taking to reshape Campbell and improve its growth trajectory by strengthening its core business and expanding into faster-growing spaces. This includes Campbell’s plans to change many of its […]
Study: Mobile Technology Use Among Shoppers Rises As Retail Habits Change
Consumer financial services company Synchrony Financial has released findings from its 2015 Digital Study that further confirm the importance of a comprehensive mobile strategy for retailers to effectively engage shoppers and enhance the customer experience. The survey, conducted in March and April with nearly 7,000 Synchrony Bank cardholders and random shoppers nationwide, gathered insights on […]
NACS Hires New Marketing Manager
Britt Reynolds has joined NACS as a marketing manager. She joins the growing NACS marketing team and will assist in developing and executing multi-channel marketing strategies for the NACS Show as well as other NACS events, education, products and services. Reynolds comes to NACS from the American Composites Manufacturers Association, where she served as marketing manager. […]
New Product Innovation: The Why Behind The Try
Innovation matters. In the consumer product realm, it can drive profitability and growth, and it can help companies succeed—even during tough economic times. On the opposite side of the sales counter, consumers have a strong appetite for innovation, but they’re increasingly demanding and expect more choice than ever before. Around the world, more than six […]
Chipotle Gives Away Free Food In Interactive Online Game
Through August, Chipotle is giving customers a chance to win a free meal by playing the fast-casual chain’s “Friend or Faux” online game. The interactive contest’s goal is to educate participants about the differences between Chipotle’s ingredients and those commonly used by fast food chains. “Friend or Faux” also is designed to reinforce Chipotle’s “Food […]
Lean Cuisine Brand Gets A Makeover
The Lean Cuisine brand says it is reintroducing itself as a modern eating brand and ally for women’s wellness. No longer focused on diet, the Lean Cuisine brand relied on insights from hundreds of women as it evolved to reflect a shift in the way Americans—primarily women—are eating and shopping. Women want chef-inspired, ethnic dishes […]
Haggen Selects Unata To Support New Loyalty Program
Haggen Food & Pharmacy has selected omni-commerce provider Unata to help launch its new customer loyalty program and e-commerce experience. The implementation will allow for more personalized marketing across Haggen’s channels, including online, mobile and in-store. Bellingham, Washington-based Haggen says its new e-commerce platform will increase its customer experience offerings and digital presence. Advanced machine-learning […]
7-Eleven Offers Delivery In Select Cities
7-Eleven has agreed to partner with delivery service Postmates to have sodas, snacks and household staples delivered to customers in a handful of cities. Postmates says it can deliver products to customers in an hour or less. The deal with 7-Eleven also marks the first official delivery partnership for the convenience store chain. Raja Doddala, VP […]
Blount Fine Foods Launches ‘Clean & Simple’ Initiative
Blount Fine Foods of Fall River, Massachusetts, a manufacturer of premium, hand-crafted soups, sides, entrées and sauces for retail and food service, has launched a new initiative called “Clean & Simple.” The company says the effort will immediately lead to cleaner ingredient labels through the elimination of unnecessary and outdated additives, preservatives and flavorings, and […]
PBS Kids, Whole Foods Partner On School Supply Fundraising Drive, And More…
New Channels News In Brief… PBS Kids and Whole Foods are teaming up to offer a new line of back-to-school products, available exclusively at Whole Foods Market stores this July and August. One-hundred percent of PBS Kids’ net proceeds from the line will support PBS Kids educational programming, dedicated to helping all children succeed in […]
Southeastern Grocers To Donate All July 4 Profits To Wounded Warrior Project
Southeastern Grocers will donate all profits generated at Bi-Lo, Harveys and Winn-Dixie stores on Saturday, July 4, to Wounded Warrior Project’s Independence Program. The Independence Program is designed to help warriors who need to rely on their families and friends for support due to injuries they have suffered, such as brain injury, spinal-cord injury or […]
IGA Launches New Wellness Initiative, And More…
Supermarket News In Brief… IGA has rolled out IGA Better Choices, a new health and wellness program designed to provide IGA shoppers with information to make informed and balanced decisions about their health and wellness needs and IGA retailers with insights into topics. The Better Choices program, which includes informational components for both IGA shoppers […]
Photo Bomb Promotion Celebrates 10th National Bomb Pop Day
In honor of the 10th anniversary of National Bomb Pop Day, the iconic red, white and blue frozen ice pop is giving consumers the opportunity to win with the first ever Photo Bomb Pop (a.k.a. #PhotoBombPop) promotion. From June 25—which was National Bomb Pop Day—through July 9, consumers can submit their original photo bomb featuring a […]
Specialty Food Association Launches Consumer-Retail Ad Campaign
The Specialty Food Association is launching its first-ever ad campaign and retail test designed to build consumer awareness and engagement with specialty food. The theme is “Celebrate Specialty Food. Craft. Care. Joy.” The campaign is built around the upcoming 2015 Summer Fancy Food Show, June 28-30 at the Javits Center in New York City. The consumer […]
Study: Mass Retail, Grocery Remains Most Popular Beauty Shopping Destination
An ongoing shopper behavior study conducted by The Integer Group and M/A/R/C Research shows that mass retailers still reign supreme for shoppers when it comes to stocking up on beauty products, with 42.5 percent of total beauty shoppers turning to mass retailers for their beauty needs in 2014—a slight decrease from 43.7 percent the previous […]
FDA Takes Step To Remove Artificial Trans Fats In Processed Foods
Based on a thorough review of the scientific evidence, the U.S. Food and Drug Administration has finalized its determination that partially hydrogenated oils (PHOs), the primary dietary source of artificial trans fat in processed foods, are not “generally recognized as safe,” or GRAS, for use in human food. Food manufacturers will have three years to […]
Angelic Bakehouse Expands In Northeast, And More…
New Channels News In Brief… Sprouted grain industry manufacturer Angelic Bakehouse will be significantly expanding its presence across the northeastern U.S. The bakery announced agreements with the four Ahold USA divisions (Giant Carlisle, Giant Landover, Stop & Shop New England and Stop & Shop New York Metro), as well as D’Agostino and DeCicco Family Markets. […]
Ahold USA Launches ‘Savory Fast, Fresh And Easy’ Digital Platform
As part of its ongoing commitment to help its customers include more fresh and healthy meals into their schedules, Ahold USA and its retail divisions announced the launch of Savory Fast, Fresh and Easy, a new digital content platform and magazine. The first edition of Savory Fast, Fresh and Easy magazine is available in stores, […]
Star Ranch Angus Beef Celebrates Summer With ‘100% Delicious’ Promo
Tyson Fresh Meats’ Star Ranch Angus beef brand is kicking off the summer grilling season with a “100% Delicious” promotion that runs June-August. It is the second promotion of 2015 centered on the brand’s 100% commitment to retail customers and consumers. Tyson Fresh Meats is a subsidiary of Tyson Foods Inc. “We want consumers to […]
