Marketing Archives - Page 14 of 75
Posted in, Northeast

CVS Targets New Store Brand To Hispanic Shoppers

CVS Pharmacy hopes to create a more attractive shopping experience for Hispanic consumers with the launch of its newly rebranded CVS pharmacy y más (“and more”) stores in Miami, Florida. The 12 stores feature fully bilingual employees and bilingual signage, more than 1,500 popular Hispanic products and expanded resources for bill paying in-store. CVS is […]

Posted in, Beverage News, Dairy News, National, Perishables, West

Idaho Reclaims Status As Nation’s Third-Largest Dairy Producer

Idaho has surpassed New York State as the nation’s third largest milk producer after California and Wisconsin, generating 13.9 billion pounds of milk in 2014, according to the U.S. Department of Agriculture’s latest report. Idaho’s total dairy revenue in 2014 was up 12.5 percent over 2013 due to investments from companies including Chobani, Glanbia Foods […]

Posted in, Marketing News, National, Produce News, West

Domex Superfresh Growers Relaunches #EatCherries Summer Social Media Promotion

Domex Superfresh Growers, a global leader in the growing and shipping of fresh apples, pears, cherries and apricots, is expanding on the success of its “Sweeten Up Your Summer” #EatCherries social promotion with the addition of more consumer-focused cherry content that will be made available to retail partners. During the 2014 cherry season Domex Superfresh […]

Posted in, Corporate Store News, Marketing News, West

Smart & Final’s Company Rebrand Focuses On ‘&’

Smart & Final, the company founded by J.S. Smart and H.D. Final, has a new branding campaign that it said places the ampersand (“&”)—already in the 144-year-old company’s name—front and center to showcase its relationship with both its customers and the communities it serves. The rollout includes print, radio, television and outdoor advertising in select markets […]

Posted in, Center Store, National, New Products, Northeast

Snyder Of Berlin Highlights Hometown With New Sizes, Packaging And Flavors 

Snyder of Berlin, a leading snack company that produces chips, cheese snacks, popcorn and more, is debuting a full line of new and revitalized hometown packaging in an array of new sizes for its potato chip line. Just in time for summer, including Memorial Day, Fourth of of July and Labor Day, Snyder of Berlin products […]

Posted in, Produce News, Suppliers, West

Superfresh Apricots Are Two Weeks Early This Season

Domex Superfresh Growers of Yakima, Washington, says it is looking forward to a “sweet” Washington State apricot crop this season—as weather has been ideal for growing the tree-ripened fruit in the premiere growing regions of Central Washington. This vintage crop should provide above-average sizing and flavor. The industry estimates approximately 8,000 tons, which is an […]

Posted in, Industry News, Marketing News, National, Store News

Survey: Majority Of Shoppers Prefer Discounts On Groceries Over Gas

The results of a nationwide LoyaltyOne survey show that U.S. grocery shoppers have a resounding message for grocery retailers that have been enticing them with fuel rewards for over a decade: Fuel rewards alone aren’t winning their loyalty. Grocery discounts are the new value driver. In a March survey of 1,000 U.S. consumers, 72 percent […]

Posted in, Center Store, National, Suppliers

Interest In Ethnic Foods, Millennials Drive Latest Shelf Score Results

Instantly, the world’s largest audience and insights company, has released its April Shelf Score report, a monthly top 10 list of the newest CPG products ranked by consumer purchase intent. The company’s latest report shows that CPG brands are diversifying their flavor profiles as consumer interest in ethnic foods increases. Products with the highest purchase intent […]

Posted in, National, Store News, Suppliers

Forecast: Next Decade Will Make Or Break Food Industry Companies

Today’s major retail food and food service brands, along with their suppliers, face increasing challenges in recognizing and responding to ever-more-diverse consumers and their rapidly changing expectations. At the same time, companies must remake their businesses to leverage emerging channels and technology platforms. According to “Food Industry Transformation: The Next Decade,” a report from Technomic, […]

Posted in, Center Store, National, Southeast, Suppliers

TW Garner Discontinues Texas Pete Chili Sauce For Hot Dogs, Hamburgers

TW Garner Food Co., the makers of Texas Pete sauces and affiliated products, has discontinued its Texas Pete Chili Sauce for hot dogs and hamburgers. “Upon careful assessment, TW Garner Food Co. ceased production of the hot dog chili sauce in order to focus resources on the company’s core product offerings and the development of […]

Posted in, Center Store, Merchandising News, National

2015 General Merchandise Marketing Conference Begins May 28

The Global Market Development Center’s (GMDC) 2015 General Merchandise Marketing Conference will be held May 28-June 1 at the Orlando World Center Marriott in Florida. The event focuses on developing, expanding and growing general merchandise sales at retail. The conference will offer members of the retail, wholesale, supplier, service and solution communities an opportunity to […]

Posted in, Southeast, Store News

Kroger Cutting Prices Throughout The Triangle And North Carolina

The Kroger Co., the nation’s largest traditional grocery retailer with 14 stores throughout the Triangle and North Carolina, says it plans to increase its commitment to customers by lowering prices on thousands of items in stores across its Mid-Atlantic Division, which covers Virginia, West Virginia, North Carolina and parts of Tennessee, Kentucky and Ohio. The […]

Posted in, Grocery News, National, Store News

Report: Lower Gas Prices Mean More Spending At The Grocery Store

Acosta Sales & Marketing has released the 11th edition of “The Why? Behind the Buy” report, which analyzes how Americans grocery shop and what drives consumers’ purchase decisions. Acosta’s latest research outlines shifts in the consumer decision-making process to help CPG companies and retailers hone their sales and marketing strategies. “Grocery shopping has become a […]

Posted in, Bakery News, Dairy News, Northeast, Suppliers

Rich’s Debuts New Innovation Center At Buffalo Headquarters

While global food giant Rich Products Corp. continues executing its aggressive worldwide growth strategy, the company says it also has ramped up its mission to provide new, innovative, on-trend products and solutions to customers thanks to the recent opening of the $18.5 million, 84,000-s.f. “Innovation Center and Atrium @ Rich’s.” As part of Rich’s goal […]

Posted in, Beverage News, Center Store, National

Budweiser Partners With National Park Foundation For Patriotic Packaging

This week, in celebration of Earth Week, Budweiser echoed its continued support and commitment to the environment through a partnership with the National Park Foundation (NPF), the official charity of America’s national parks, for the Find Your Park movement. The multi-million-dollar partnership raises awareness about national parks and the centennial milestone of the National Park […]