Heritage Grocers Group (HGG) has promoted Justin Besyk to interim VP of grocery, where he will lead grocery merchandising efforts across all of the company’s banners. Reporting to Vince Gambino, merchandising group VP for HGG, Besyk will leverage data-driven insights to optimize category strategies and promotional planning that deliver a value-driven and customer focused shopping […]
Tag: Hispanic
Soto: Segmenting Multicultural Markets Not As Challenging As You Think
by Terry Soto/multicultural marketing expert I’m often asked how retailers can avoid stereotyping or generalizing when attempting to attract sales from multicultural shoppers given how diverse even one nationality, dialect or cultural background can be. It starts with some common sense. Say you want to attract sales among Hispanic shoppers. The first step should always […]
WEST: Cardenas Markets Foundation Launches New Scholarship Program
With the support of Cardenas Markets, the Cardenas Markets Foundation is launching a new scholarship program intended to support students in California (Inland Empire, Imperial Valley and Bay Area), Arizona (Phoenix and Tucson) and Nevada (Las Vegas). Specifically, they will be granting a total of 59 scholarships—one $2,000 award per each of the stores they […]
Sorensen: Connecting With Hispanic Shoppers
by Cindy Sorensen/Founder and CEO of The Grocery Group The Hispanic population represents the fastest-growing ethnic group in the U.S. In fact, by 2020, Hispanics will be the largest ethnic group. They currently represent 17 percent of the population and will grow to be 29 percent by 2050. This growth will occur in all regions […]
Northgate Gonzalez Market Donating Up To $50K To Benefit Dreamers
For the second year, Northgate Gonzalez Market will donate the proceeds from sales on May 1—up to $50,000—to support organizations helping individuals known as “Dreamers.” This contribution reflects the company’s values and the care and concern the Gonzalez family has for the Dreamers, who are “trying, as our family did, to live the American Dream. […]
Fresco Y Más Launches In Tampa With Dual Openings
Southeastern Grocers, parent company of Bi-Lo, Fresco y Más, Harveys Supermarket and Winn-Dixie stores, on Wednesday unveiled two new Fresco y Más stores in West Florida, growing the banner to 24 locations and expanding it beyond South Florida for the first time. The stores are located at 8424 Sheldon Road and 4056 N. Armenia Avenue […]
Food City Celebrates Grand Reopening Of Remodeled Tucson Store
Food City hosted a grand reopening for its newly remodeled store at 1225 W. St. Mary’s Road in Tucson, Arizona, last week. The festivities ran from Wednesday, April 4 through Sunday, April 8. During the fiesta-themed celebrations, customers got a first-hand look at the refreshed store and its new and expanded offerings. They also had […]
El Super To Acquire Fiesta Mart, Creating 122-Store Company
Bodega Latina Corp., doing business as El Super, a U.S. Hispanic grocer and a subsidiary of Grupo Comercial Chedraui, S.A.B. DE C.V., has agreed to acquire Fiesta Mart LLC. Fiesta, a portfolio company of ACON Investments LL, is a Texas-based international food retailer with an emphasis on the Hispanic segment, operating 63 stores primarily in […]
Olé Mexican Foods Celebrating Its 30th Anniversary This Year
In 1988 Veronica Moreno sold her first order of tortillas from a recipe she learned from her grandmother. Today, 30 years later, Olé Mexican Foods Inc., maker of Olé and La Banderita tortillas, says it still aims to create “great food that brings friends and family together at the table.” On its 30th anniversary, Olé […]
Southeastern Grocers Expanding Fresco Y Más To Central, West Florida
Southeastern Grocers (SEG), parent company of Bi-Lo, Fresco y Más, Harveys Supermarket and Winn-Dixie stores, plans to expand its Fresco y Más Hispanic banner beyond South Florida and open three new locations in Orlando and Tampa, Florida. The new Fresco y Más locations will open in April and will offer customers “an authentic Hispanic grocery […]
7-Eleven Expands Packaged Bakery Lineup With Mexican Sweet Breads
7-Eleven Inc. is expanding its offering of Hispanic packaged bakery items nationwide and introducing its new 7-Select private brand line after months of testing in Mexico and Texas. Three traditional Mexican sweet bread options are being offered at participating stores. The new offerings are: Panquecitos: Soft and sweet vanilla mini loaf cakes Roles de Canela: Cinnamon rolls with raisins Panque con […]
Vallarta Supermarkets Opens 50th Store In Pasadena, California
Vallarta Supermarkets, a Hispanic supermarket chain, opened its 50th store this week, located in Pasadena, California. The new supermarket in in the Renaissance Plaza Shopping Center on the southwest corner of North Fair Oaks Avenue and Orange Grove Boulevard. It previously was occupied by a Vons Supermarket. The remodeled 50,000-s.f. facility was built with an […]
Teasdale Latin Foods Grows Reach With Rudy’s Tortillas Acquisition
Teasdale Latin Foods has acquired Rudy’s Tortillas to enhance its position in the Hispanic foods category, especially in the bakery and foodservice arenas. Teasdale provides private label and branded Hispanic foods to the retail, foodservice and wholesale channels nationally. It is majority owned by private equity firm Snow Phipps Group. Rudy’s, which was founded in […]
Northgate Executive: Expect Major Remodels, Expansions
Tom Herman says Northgate Gonzalez Markets has big plans. The chief experience officer for the 41-store Southern California chain reveals that the company intends to undertake “major remodels and expansions” this year. “Our strategy right now is we’re going back into some of our older facilities—either they’re smaller or older and can’t do the kind […]
Northgate To Open New Flagship Store On Wednesday
Northgate Gonzalez Market will open its latest flagship store in La Habra, California, on Wednesday. This new store commemorates an ongoing commitment to the local neighborhood, where Northgate has been serving the community for more than 30 years, according to the Latino-focused chain that operates 40 stores in Southern California. “For many years I have […]
Hispanic Markets Abound, Reflect Diversity Of Dallas-Fort Worth Metro
by Terrie Ellerbee/editor-Southwest The population of Dallas-Fort Worth hit 7.3 million in mid-January. That is one million more people than were counted in the 2010 U.S. Census. The number also includes nearly a half-million unauthorized immigrants, according to the Pew Research Center. It found that most of the 11.1 million unauthorized immigrants living in the […]
KKR Invests In Two California Hispanic Grocers
Vendor memos from Mi Pueblo Food Center and Cardenas Markets dated Nov. 1 said that KKR, a global investment firm, has made investments in each company. Mi Pueblo operates in Northern California, Cardenas in Southern California. Both grocers say KKR is committed to their growth, saying the investment will be used for “creating new jobs […]
Goya Foods Opens State-Of-The-Art, Sustainable Production Facility In N.J.
Goya Foods, the largest Hispanic-owned food company in the U.S. celebrating its 80th anniversary, has opened a 240,000-s.f. state-of-the-art and sustainable production facility in Secaucus, New Jersey, as part of a $250 million investment. The facility, equipped to manufacture and distribute more than four million cases of the company’s products annually, features new production machinery […]
How The American Supermarket Can Best Serve Hispanic And Asian Customers
by Harry Blazer/Food industry consultant and former grocer The Shelby Report asked me to provide some advice to supermarkets regarding how to best serve Asian and Hispanic customers. First of all, there is a distinction to be made between ethnicity and race. Currently, the United States Census Bureau defines six race categories: • White or […]
Greeting Cards In The Grocery Cart?
by Sara Fernández Cendón/Creative Director-Cultural Identity, Hallmark Cards Special to The Shelby Report Why Hispanics are a natural fit for greetings within grocery retail If you cater to Hispanic customers, you already know the facts: Hispanics are frequent visitors to grocery stores and actually enjoy the experience; they favor fresh foods and home-cooked meals; and […]
