Danette Amstein Archives
Posted inMeat/Seafood/Poultry, Guest Contributors, Health & Wellness, Home Page Slider, Marketing News, National, Shelby Signature Content

Plant-Based Meats Aren’t As Shiny As They Seem

by Danette Amstein, principal, Midan Marketing Not a day goes by that I don’t find the words “plant-based” or “meat alternatives” popping up on my social channels or news feeds. And really, it isn’t surprising. In fact, we measured conversation around plant-based alternatives from 2018-2020 and we’ve seen a 40 percent increase in the last […]

Posted inMeat/Seafood/Poultry, Grocery News, Guest Contributors, Home Page Latest News, Marketing News, National, Shelby Content

There Is Money To Be Made By Digitally Marketing Meat

Editor’s note: The following is the first of a three-part series. Part 2 of Amstein’s insights into digital marketing in the meat industry will be available here beginning April 17. Part 3 will be available on May 15.  by Danette Amstein/Principal, Midan Marketing We all lead very busy lives and with each passing year the pace seems […]

Posted inMeat/Seafood/Poultry, Amazon Fresh, Grocery News, National, Whole Foods

Midan Marketing’s Top Meat Industry Headlines Of 2017

by Danette Amstein/Principal, Midan Marketing Oh 2017—what a news-filled, exciting year you have been! Here at Midan we work hard to stay on top of news and trends in the meat industry. As this year wraps up, I wanted to reflect with you on some of 2017’s prominent trends that we believe will impact 2018. The […]