Available now, and just in time for Halloween, select Fresh Market, Dan’s and Macey’s locations—all banners of Salt Lake City-based Associated Food Stores—will sell produce that’s best described as odd or misshapen. Robinson Fresh and local grocers endearingly refer to this selection of produce as “Misfit.” Misfit produce will be sold at a discount, an […]
Category: Produce News
The Shelby Report covers the produce industry for grocery retailers nationwide, from fresh fruit and vegetable trends and supplier announcements to merchandising strategies and regional market news. Updated regularly across our five regional editions.
Find all our fresh coverage in Focus on Fresh.
Posted in, Independent Store News, Midwest, Produce News, Store News
Sendik’s Food Market, Turbana Partner To Aid Feeding America Eastern Wisconsin
For the third year in a row, Turbana will participate in Sendik’s Food Market “7 Days, 7 Ways to Save” promotion to benefit Feeding America Eastern Wisconsin, a local food bank that feeds more than 330,000 people a year. Each Wednesday through Nov. 11, Sendik’s shoppers will be able to purchase two Fyffes pineapples for $4 […]
Posted in, Produce News, Southeast, Store News
Food Lion’s Bagged Apples To Help Provide 1M Meals To Needy Families
Food Lion is partnering with its customers to help solve hunger by launching specially marked Food Lion Feeds bagged apples for sale in its stores. In its second year, the bagged apple campaign will help provide one million meals to feed families facing hunger in local communities across the grocer’s 10-state footprint. With the sale […]
Posted in, National, Produce News, Shelby Signature Content, Women In The News
Vegetable-Centric: More Than ‘Meats’ The Eye
by Karen Caplan/Special to The Shelby Report Once upon a time, vegetables were served as a side dish or in a side salad. They were something you cooked to go with your meat. I even remember a time when fresh kale was used solely as a garnish! This is no longer the case. For the […]
Posted in, National, New Products, Produce News
Side Delights Gourmet Petites Adds To Small Potato Lineup
The Side Delights Gourmet Petites brand has been a standout in the petite fresh potato category since it launched and earned the PMA Impact Award for Excellence in Packaging in 2014. Now, the line is growing with consumer demand and retailer requests, according to the company. Side Delights Gourmet Petites is adding Sweet Fingerlings and […]
Posted in, Produce News, West
Hass Avocado Board Promotes Nutritious Eating, Diabetes Awareness In Latino Community
The Hass Avocado Board (HAB) is joining the American Diabetes Association in the national Stop Diabetes movement and has set a goal to help increase awareness among Latinos about the role good fats play in daily nutrition. The campaign will accelerate the conversation about ways to prevent, delay and manage diabetes through sharing the benefits […]
Posted in, Marketing News, National, Produce News
Domex Superfresh Growers Kicks Off Apple Season With Social Media Promo
Domex Superfresh Growers, a global leader in the growing and shipping of fresh apples, pears, cherries and apricots, says it continues to provide retailers with innovative tools to connect with consumers with the relaunch of its social media promotion called “Your Awesome Apple Recipe Sweepstakes,” and with a new offering of apple related social media […]
Posted in, International Foods, National, Produce News
Asian Grocer Claims It’s First To Deliver Online Produce Nationwide
88MartGo.com, a leading online Asian foods grocer, is now selling fresh produce online nationwide, marking the first time that an online grocer has started delivering fresh produce across the U.S., according to the company. “We want to make sure that everyone has the same opportunity to get the best specialty ethnic foods no matter where […]
Posted in, National, Produce News, Suppliers, Women In The News
The Little Potato Co. Launches ‘Little Chef’ Program
The Little Potato Co. is launching a new program to provide tools and tips to make it easier for parents to cook with their kids, sharing new and important skills while having fun together. The program will include a growing collection of “Little Chef Approved” recipes featuring Creamer potatoes, as well as tips for cooking […]
Posted in, National, New Products, Produce News, Suppliers
United Fresh Reveals 2015 New Product Award Winners
The United Fresh Produce Association named the winners of the 2015 New Product Awards in five categories from a record 45 fresh fruit and vegetable innovations finalists during its annual convention in Chicago earlier this month. “We’re excited to announce the winners of the 2015 New Product Awards. Of the record 45 finalists, the five […]
Posted in, Equipment & Technology, Merchandising News, Midwest, Perishables, Produce News
NatureFresh Farms Promotes Retail Innovations At United Fresh 2015
“Be the customer.” That’s what NatureFresh Farms says is its approach to retail partnerships. Then, “be the customer’s customer.” “Our best customers are our best partners,” says Peter Quiring, founder of NatureFresh. “They share the same culture and hunger to be different. They understand that they need to look beyond what a customer says they want […]
Posted in, New Products, Produce News
Skylar Rae Debuts As Sweetest Cherry Yet
For many years, sweet cherries have been commercially classified in two ways at grocery stores—dark sweet and Rainier—but now, a new cherry has created cause for a new classification due to its sweet flavor. Debuting in select grocery stores mid-June, the new Skylar Rae brand Tip Top cultivar cherry was discovered by chance in a […]
Posted in, Northeast, Produce News
EPC Executive Director John McAleavey Passes Away
Supermarket News In Brief… John McAleavey, 80, longtime executive director of the Eastern Produce Council, passed away at his home on June 5. Vic Savanello, Eastern Produce Council president, said, “John’s passing takes from us a man who was instrumental in building the EPC into one of the highest respected Produce Food Councils in the […]
Posted in, Marketing News, National, Produce News, West
Domex Superfresh Growers Relaunches #EatCherries Summer Social Media Promotion
Domex Superfresh Growers, a global leader in the growing and shipping of fresh apples, pears, cherries and apricots, is expanding on the success of its “Sweeten Up Your Summer” #EatCherries social promotion with the addition of more consumer-focused cherry content that will be made available to retail partners. During the 2014 cherry season Domex Superfresh […]
Posted in, Organic Natural, Perishables, Produce News, Southeast, Suppliers
SEPC’s Southern Innovations Symposium To Debut Bright Ideas Platform
Southern Innovations Symposium, the newly named Southeast Produce Council (SEPC) Fall Conference, will be held Sept. 17-19 at the Wild Dunes Resort in Charleston, South Carolina. New to the conference this year is the Southern Innovations Bright Ideas Platform, a mini trade show featuring new and innovative ideas in produce. The Bright Ideas Platform will be […]
Posted in, Produce News
Next Level Fresh Launches Single-Serve, Whole Ear Of Corn
Next Level Fresh LLC is open for business with category growth strategies that result in new meal and snack solutions designed to appeal to the massive 40-and-under shopper demographic. Fresh Life Harvest Whole Ear Gourmet Sweet Corn, developed by Next Level Fresh’s managing partner, Daniel Whittles, is one of the company’s initial products. This product […]
Posted in, Produce News, Suppliers, West
Superfresh Apricots Are Two Weeks Early This Season
Domex Superfresh Growers of Yakima, Washington, says it is looking forward to a “sweet” Washington State apricot crop this season—as weather has been ideal for growing the tree-ripened fruit in the premiere growing regions of Central Washington. This vintage crop should provide above-average sizing and flavor. The industry estimates approximately 8,000 tons, which is an […]
Posted in, National, Produce News, West
Setton Farms Becomes Official Sponsor Of Upcoming Produce For Kids Campaign
Setton Pistachio of Terra Bella Inc.—the nation’s second largest pistachio processor and maker of Setton Farms Pistachio Chewy Bites based in California’s Central Valley—is now the official sponsor of the upcoming Acme Markets and Produce for Kids campaign. The promotion will help raise funds for Philabundance, the largest hunger relief organization in the Delaware Valley, […]
Posted in, Marketing News, National, Produce News, Southwest
Avocados From Mexico Launches Ultimate Mexican Fiesta
Avocados from Mexico, the No. 1-selling avocado in the U.S., has partnered with Dos Equis and Sauza tequila for its upcoming promotion, Ultimate Mexican Fiesta. The campaign is designed to encourage consumers to keep the fiesta going through Cinco de Mayo. The consumer contest will run from April 1-May 15. Consumers can enter to win […]
Posted in, C-Store News, National, Produce News
New Resource Builds The Business Case For Produce Sales At C-Stores
A primer to help convenience stores sell more produce was published Monday by the National Association of Convenience Stores (NACS) and the United Fresh Produce Association. “Building the Business Case for Produce Sales at Convenience Stores” combines analysis of industry and consumer trends with practical ideas to develop an enhanced produce offering in stores. The […]