New York-based Vita Coco is giving consumers the chance to participate in a fundraising initiative to give back to coconut farming communities for World Coconut Day, held Sept. 2. Vita Coco partnered with Beautiful Destinations, a platform for travel and lifestyle content, to produce short-form video content for the Vita Coco Project, the brand’s social impact program. […]
Category: Produce News
Posted inProduce News, National, Organic Natural
Organic Grower Summit To Hold Educational Session
Navigating and adhering to new compliance requirements for organic producers and handlers will be the subject of the first educational session announced as part of the upcoming Organic Grower Summit presented by Western Growers and OPNeducational program. As the National Organic Program’s Strengthening Organic Enforcement initiative comes closer to being finalized, new compliance challenges are […]
Posted inProduce News, Organic Natural, Southwest
Natural Grocers Commemorates Organic Month With Fundraiser
Lakewood, Colorado-based Natural Grocers is honoring Organic Month with a fundraiser for Beyond Pesticides throughout September. Customers can join Natural Grocers in contributing to Beyond Pesticides’ mission of creating synthetic pesticide-free local parks and playing fields. Customers will have an opportunity to support the retailer’s goal of raising $100,000 for the organization with donations at the register and […]
Posted inProduce News, Association News, National
IFPA Announces 2023 Board Of Directors
The International Fresh Produce Association has announced the slate of new directors for the 2023 IFPA Board of Directors. The volunteer leaders will be confirmed by a ballot shared with membership and their board term will begin at the end of October. The IFPA Board of Directors is led by the officers of the executive […]
Posted inProduce News, Amazon Fresh, West, Whole Foods
Bako Sweet Concludes Summer Merchandising Contest
Bakersfield, California-based Bako Sweet has concluded its retail merchandising contest that ran May 20-July 4. Produce managers from Sprouts Colton Distribution Center were challenged to create the most creative displays using the brand’s organic sweet potato bags and Traeger grill-themed bin to promote sweet potato consumption during historically low sales months. As a result, stores that […]
Posted inProduce News, West
Research Shows Prunes Help Support Bone Health
Yuba City, California-based Sunsweet Growers has continually shared information about prunes’ impact on bone health through multiple research studies. In a recently published study in the American Journal of Clinical Nutrition, researchers have found that eating five to six prunes a day over 12 months preserved bone hip mineral density and reduced hip fracture risk in […]
Posted inProduce News, Northeast
Weis Markets Launches Annual Great Grape Event
Sunbury, Pennsylvania-based Weis Markets has launched its second annual Great Grape Event, which offers customers more than 15 varieties of grapes grown in California and the American South. The program runs through September. “The typical American supermarket sells five varieties of grapes, but since it’s the best time of year for grapes, we have decided to […]
Posted inProduce News, Marketing News, Snacks Brands, Southwest
Avocados From Mexico, Takis Collaborate On Shopper Campaign
Dallas, Texas-based Takis has partnered with Avocados From Mexico to launch a new shopper marketing campaign, “Guackeepers Keep it Good.” The companies have recruited two soccer players, Landon Donovan and Rafael Márquez, as the company’s “Guackeepers.” The “Guackeepers Keep it Good” promotional program includes in-store displays, consumer savings, digital engagement and innovative recipe inspirations for fans. “What […]