Giumarra Nogales will begin spring Nature’s Partner melon shipments at the end of March and will offer seedless watermelon grown in Mexico featuring Sesame Street “eat brighter!” artwork. The watermelon program is designed to get children and their families excited about eating watermelon, a fruit high in vitamins C and A. Each individual watermelon will […]
Category: Produce News
The Shelby Report covers the produce industry for grocery retailers nationwide, from fresh fruit and vegetable trends and supplier announcements to merchandising strategies and regional market news. Updated regularly across our five regional editions.
Find all our fresh coverage in Focus on Fresh.
Posted in, Executive News, Produce News, West
Tim Spann Returns To California Avocado Commission
California avocado season is getting under way, and the California Avocado Commission (CAC) has updated its production forecast to 327 million pounds for its fiscal year 2014-15. CAC also says that Dr. Timothy Spann has returned to the commission staff and now serves as research program director. Spann, who has a Ph.D. in plant biology […]
Posted in, Produce News, Suppliers, West
Giumarra Introduces Exclusive ‘DulceVida’ Line Of Flavorful Stone Fruit Varieties
Giumarra has announced its first year of limited commercial production for its exclusive, extra sweet Nature’s Partner DulceVida line of red apricots and white, black and yellow nectarines. “We chose the name DulceVida because it translates to ‘Sweet Life’ and emphasizes the fruit’s combination of superb flavor and European origin, expressing a one-of-a-kind eating experience […]
Posted in, Equipment & Technology, National, Produce News
RedLine Solutions To Host Second Installment Of ‘Traceability For Dummies’ Webinar
RedLine Solutions, a leader in produce traceability and inventory solutions, will host the second part of its “Traceability For Dummies” webinar series titled “The New Era of Traceability Part 2: The Produce Traceability Model” at 2 p.m. (ET) Feb. 25. The webinar will focus on the accelerating evolution of produce traceability, including how automated traceability systems […]
Posted in, National, Produce News
Nominations Now Being Accepted For United Fresh’s Retail Produce Manager Awards
The United Fresh Produce Association is now accepting nominations for the 2015 United Fresh Retail Produce Manager Awards Program. The program will honor 25 outstanding retail produce managers at the United Fresh 2015 convention June 8-10 in Chicago, Illinois. Nomination forms may be accessed online and must be received by March 16, 2015. The Retail […]
Posted in, International Foods, Marketing News, National, Produce News
Frieda’s: Asian Food Trend Can Be Boon For Biz As Chinese New Year Holiday Approaches
Authentic Asian flavors are among the top food trends of 2015, and there’s no better time to introduce Asian specialties to shoppers and diners than during the Chinese New Year celebration. That’s according to Los Alamitos, California-based Frieda’s Specialty Produce, which says it is offering retailers a number of Asian specialities to help businesses boost sales […]
Posted in, National, New Products, Produce News
Ready Pac Rolls Out Line Of Complete Salad Kits
Ready Pac Foods has launched a series of solutions for the dinner table. Ready Pac says its Cranberry Pomegranate Complete Salad Kit, Autumn Harvest Complete Salad Kit and Thai Complete Salad Kit will make holiday meals easy and delicious. “It’s amazing what a shared meal can do to bring us closer together,” says Tristan Simpson, […]
Posted in, Northeast, Produce News, Store News, Suppliers
Eastern Produce Show Set For Dec. 2-4 In NYC
The Eastern Produce Council will host the New York Produce Show and Conference next month in New York City. The New York Hilton at 1335 Avenue of the Americas-Manhattan will serve as the host hotel for the show that kicks off Tuesday, Dec. 2, with the Global Trade Symposium during the day followed by a […]
Posted in, National, Produce News
The Produce Mom Hosting #HealthyThanksgiving Twitter Party On Wednesday
Thanksgiving’s nearly here, and moms who are trying to offer up a “wow” factor along with their healthy Thanksgiving feasts may find it more of a challenge than a celebration. For fresh, family-friendly holiday meal ideas with pizzazz, The Produce Mom and her partners are hosting a #HealthyThanksgiving Twitter party at 9 p.m. (ET) Wednesday, […]
Posted in, Marketing News, National, Produce News, Southwest
NatureSweet Tomatoes Sponsoring Santa Selfie Hashtag Contest
NatureSweet Tomatoes wants to spread holiday cheer by giving customers a chance to win some extra spending money. Today through Dec. 5 customers are encouraged to find the NatureSweet Tomatoes displays that feature Santa Timmy in retail and grocery stores. Snap a selfie with the little tomato in a Santa hat, then upload and share […]
Posted in, National, Produce News
Sunset Kumato Named Best Tomato For Men
The Kumato could be called the king of tomatoes, as Men’s Health Magazine recently dubbed the Sunset tomato the best for men. Introduced in 2010, Sunset says its Kumato brand tomatoes have gained a following for their unique color, perfect size and well-balanced flavor. These non-GMO verified tomatoes naturally turn a reddish-brown color at their […]
Posted in, National, New Products, Produce News
Wonderful Sweet Scarletts Roll Out Nationwide
The maker of Wonderful Pistachios, POM Wonderful and Wonderful Halos is bringing its newest product—Wonderful Sweet Scarletts Texas Red Grapefruits—to produce aisles nationwide. Sweet Scarletts are grown, packed and shipped in Texas by Paramount Citrus, North America’s largest citrus grower. The warm Texas climate—sunny days with cool nights—yields the sweetest premium red grapefruits around, according […]
Posted in, National, New Products, Produce News
Sun Pacific Introduces Mighties Kiwi
Sun Pacific, grower of Cuties Clementines, has introduced a new brand name for its kiwi. Sun Pacific, the largest kiwi grower in the U.S., is rebranding its Ripe and Easy Kiwi as Mighties Kiwi, a new name the company says it developed to promote the little fruit’s powerful nutritious profile and delicious taste. “Kiwi is […]
Posted in, National, Produce News
Specialty Fruits, Veggies Provide For Spooky Yet Healthy Halloween Offering
Frieda’s Produce says Halloween is the perfect time to feature specialty produce at retail, since shoppers will be receptive to creepy looking fruits and vegetables to add to their healthy Halloween snacks and meal plans. “The scary looking produce provides fresh inspiration for shoppers to keep up with their healthy lifestyle during the candy-centric holiday,” […]
Posted in, National, Produce News, West
Wonderful Halos, Mulholland Citrus Collaborate To Expand Mandarin Market
Paramount Citrus, America’s largest citrus grower, has partnered with Mulholland Citrus, one of the top California-based mandarin farming, packing and selling operations, to become the exclusive sales agent for Mulholland Citrus’ mandarins. The goal of the partnership is to expand the consumption and category of mandarins across North America by consolidating volume in the No. 1 […]
Posted in, Merchandising News, National, Produce News, Southeast, Store News
Pear Bureau Northwest Crowns Publix As Pear Retailer Of The Year
Pear Bureau Northwest, the Portland-based nonprofit marketing organization that represents the 1,600 fresh pear growers of Oregon and Washington, has named Publix as the 2014 Pear Retailer of the Year for its outstanding pear merchandising activities. Publix is being recognized with this award for its successful implementation of pear merchandising tactics that resulted in substantial increases […]
Posted in, National, Produce News
Fresh Summit Contest Spotlights Healthy Eating For Kids
Students from the Walker Junior High School in La Palma, California, will put 10 produce-centric recipes to the test at the 4th annual PMA Fresh Summit Sensory Experience Contest this coming Friday, Oct. 17. The contest, sponsored by Bolthouse Farms and supported by Disney Consumer Products, features the top 10 recipes submitted by exhibitors. They […]
Posted in, National, Produce News
NGA, PBH Partner For Dietitian Education
The Produce for Better Health Foundation (PBH) and the National Grocers Association (NGA) this morning announced a newly formed partnership between the two organizations focused on the continuing education of supermarket dietitians within independent and small retail chains and wholesale grocers. One outgrowth of the new partnership is dedicated educational and networking events during the […]
Posted in, National, Produce News
United Fresh Launches Floral Membership Category
The United Fresh board of directors voted at its meeting last month to create a new floral membership category in 2015 to enhance services to members throughout the floral supply chain. In addition, United Fresh will appoint a new Floral Advisory Board of suppliers and retailers to lead the effort. “Our new partnership with the […]
Posted in, National, Produce News
United Fresh Promotes Staff Members To Grow New Foundation
The United Fresh Produce Association has promoted several staff members in order to create what it calls strong team alignment to enhance service to members. Victoria Backer is promoted to EVP of the association, with a mandate to lead the association in all aspects of organizational development, management and operations. Backer will have several key […]