Smithfield is putting a fresh, bolder stake in the ground with its new “We Speak Pork” campaign, an effort designed to reintroduce the category to younger consumers while reinforcing the company’s long-standing authority in pork. Marianne Radley, Smithfield’s managing director of marketing, told The Shelby Report that the campaign emerged after the company evaluated how […]
Category: Grocery News
Posted inDairy News, Finance News, National, News
Ben & Jerry’s Implements Board Governance Changes
Ben & Jerry’s Homemade Inc. has announced a series of steps to strengthen its governance and reaffirm the responsibilities of the company’s board. The actions aim to preserve and enhance the brand’s historical social mission and safeguard its integrity following the ice cream maker’s transition to new parent company The Magnum Ice Cream Co. (TMICC). […]
Posted inProduce News, Marketing News, News, West
Cuties Launches New Mandarin Marketing Campaign
Pasadena, California-based Sun Pacific has launched a new marketing campaign for its Cuties brand as the company looks to build on momentum in the mandarin category heading into the season. The campaign, titled “Irresistibly Cute,” highlights Cuties’ attributes – sweetness, convenience and family appeal – with a playful tone. Cuties was the first mandarin brand […]
Posted inExecutive News, National, News, Produce News
Pawlowski To Succeed Barnard As Mission Produce CEO
Mission Produce has shared a planned leadership transition that will see John Pawlowski succeed Steve Barnard as CEO in the spring. Under the succession plan, Barnard – co-founder of Mission Produce and its CEO since 1988 – will assume the role of executive chairman of the board, effective at the close of the company’s annual […]
Posted inSnacks Brands, Association News, Finance News, National, News
Winter Holidays Drive Chocolate, Candy Sales As Seasonal Traditions Endure
The winter holiday season remains the most important sales period of the year for chocolate and candy, driven by strong consumer traditions around gifts, entertaining and everyday indulgence, according to new data and seasonal insights from the National Confectioners Association (NCA). NCA research shows that 95 percent of Americans celebrate with chocolate and candy across […]
Posted inMeat/Seafood/Poultry, National, News, Supply Chain News
Mowi ASA Begins Feed Partnership To Lower Costs
Mowi ASA, a producer of farm-raised Atlantic salmon, has entered into a strategic partnership with Skretting/Nutreco in which Mowi will produce feed based on Skretting’s formulations. The partnership is expected to deliver more than $58 million in annualized net cost savings through improvements in feed formulation, procurement and logistics. “Mowi and Skretting are a great […]
Posted inIndependent Store News, Health & Wellness, News, Publix Super Markets, Southeast
Publix Pharmacy Introduces Prescription Savings Finder
Publix Pharmacy has introduced a prescription savings finder tool aimed at helping customers identify lower-cost options for medications at its pharmacies throughout the Southeast. The Discount Finder, powered by RxSense, is available through the Publix Pharmacy app and online at publix.com/rxsavings, providing a centralized digital marketplace where customers can compare savings options for most prescriptions. […]
Posted inPrivate Label Brands, Natural Grocers, News, Southwest
Natural Grocers Adds Several New Private Label Products
Natural Grocers by Vitamin Cottage is expanding its private-label portfolio with a series of recent product launches aimed at meeting seasonal demand while remaining committed to quality, transparency and value. From limited-edition holiday offerings to everyday pantry staples and wellness products, the specialty grocer is introducing new items across multiple categories. Beef sticks and bites […]