Supermarket & Grocery Industry News | The Shelby Report
Posted inBakery News, Hannaford Supermarkets, News, Northeast

Hannaford Partners With Local Bakery On Holiday Bread

Hannaford Supermarkets is celebrating the holiday season by partnering with Fireking Baking Co., a Massachusetts bakery, to offer an exclusive, limited-edition specialty bread in all 188 stores. Baked by Fireking Baking Co. in Braintree, Massachusetts, the White Chocolate Cranberry Boule blends white chocolate and cranberries for a seasonal treat designed for holiday gatherings and gifts. One […]

Posted inPackaging News, Beverage News, National, News

Vitaminwater Debuts Packaging Redesign, New Flavors

Vitaminwater has debuted a revitalized packaging design and introduced two new flavors to help the brand stand out in the increasingly crowded enhanced water category. The updated packaging, which started rolling out in March, features a cleaner, bolder label design with flavor-forward colors, an enlarged and stacked logo with modernized typography, and flavor descriptions channeling […]

Posted inCorporate Store News, National, News, Private Label Brands, Stop & Shop

Survey: 55% Of Americans Prefer Canned Cranberry Sauce

Stop & Shop released survey results revealing that 55 percent of Americans prefer canned cranberry sauce with ridges at Thanksgiving, compared to 31 percent who favor homemade versions. The Quincy, Massachusetts-based retailer surveyed adults ages 18 and older across Massachusetts, Rhode Island, Connecticut, New York and New Jersey to gauge cranberry sauce preferences. The survey […]

Posted inPrivate Label Brands, National, News

Food Club, McLean Collaborate On Hunger Relief Efforts For Thanksgiving

This Thanksgiving, Food Club, along with brand partner Feeding America, has teamed up with boy band celebrity AJ McLean to fight hunger in support of the brand’s 80th anniversary and his new EP release on Thanksgiving Day titled, “Hi, My Name is Alex.”  Earlier this month, Food Club shoppers had the opportunity to win tickets […]

Posted inBakery News, News, Southeast

Dave’s Killer Bread Launches Supreme Sourdough

Dave’s Killer Bread, the organic bread brand for Flowers Foods, is launching Supreme Sourdough loaf in West Coast markets to meet consumer demand. The organic loaf is made with an authentic starter and a special double-fermentation process. It is rolled in the brand’s signature Good Seed topping and sliced thick. Similar to other Dave’s Killer […]

Posted inCenter Store, National, News

Barilla Opens Innovation Center In Parma, Italy

Barilla Group has opened the Barilla Innovation & Technology Experience (BITE) in Parma, Italy, designed as a global hub to foster development across the company’s portfolio of pasta, sauces and bakery products The company said the 150,000-square-f00t center represents a more than $25 million investment, with an additional $2.3 million per year dedicated to equipment […]

Posted inOnline Grocery Technology, Beverage News, National, News

Swiftly, EG America Launch Alcohol Cashback In SmartRewards App

Swiftly has partnered with EG America to add a digital alcohol cashback feature to the SmartRewards app across the retailer’s convenience store brands. The new feature provides near-instant, supplier-funded cashback on beer, wine and spirits at stores including Cumberland Farms, Certified Oil, Fastrac, Loaf ‘N Jug, Kwik Shop, Turkey Hill, Quik Stop, Tom Thumb, Minit […]

Posted inProduce News, News, Sustainability News, West

Divert, General Produce Partner On Food Waste-to-Energy Plan

Divert Inc. and General Produce have formed a partnership that will convert unsold and non-donatable food into renewable energy and soil amendment for communities in Northern California. General Produce will send unused food from its Sacramento distribution center to Divert’s Integrated Diversion & Energy Facility in Turlock, California. There, the material will move through depackaging […]

Posted inPrivate Label Brands, Feature, National, News

Private Label, Public Preference – How Diverse Consumers Are Shaping Store Brand Growth

Private label products have come a long way from their early reputation as plain, low-cost alternatives to national brands. Today, they represent a strategic pillar for retailers – offering differentiation, margin advantages and a way to build loyalty in an increasingly competitive grocery landscape. As inflation and economic uncertainty continue to influence consumer behavior, private […]

Posted inExecutive News, Association News, National, News, Snacks Brands

NCA Adds Moss, Brandmeier To Scientific-Regulatory Affairs Team

The National Confectioners Association (NCA) has added Julie Moss as VP of food safety and scientific affairs and Sarah Brandmeier as director of nutrition policy and scientific affairs. According to the association, their experience across federal agencies and the food industry will help the $54 billion confectionery industry navigate a complex regulatory landscape. “It is […]

Posted inOnline Grocery Technology, Health & Wellness, National, News

Instacart Partners With WellTheory To Boost Autoimmune Care

WellTheory, a virtual care platform, has begun a partnership with Instacart to address a gap in autoimmune care – access to nutritious anti-inflammatory foods. The collaboration integrates Instacart Health Fresh Funds into WellTheory’s care model to let members buy recommended foods and improve health outcomes. Autoimmune patients face barriers to accessing the correct foods – […]

Posted inFrozen Food, Association News, Grocery Research, National, News

NFRA Report Highlights Frozen, Refrigerated Foods’ Role In Cutting Food Waste

The National Frozen & Refrigerated Foods Association (NFRA) has released its 2025 Food Waste Insights Report, detailing how reducing food loss across the cold chain can deliver financial, operational and reputational benefits for manufacturers, retailers and distributors. The report reframes food waste as a business opportunity, showing that prevention improves margins, strengthens retailer trust and […]

Posted inMeat/Seafood/Poultry, H-E-B, News, Southwest, Sustainability News

H-E-B Partners With Chefs, Fishwise On Seafood Sustainability

H-E-B has partnered with celebrity chefs Andrew Zimmern and Barton Seaver to promote seafood sustainability and their new book, “The Blue Food Cookbook.” The retailer also is working with sustainable seafood consultancy Fishwise to strengthen its sourcing standards. The cookbook, released in October, was written by Zimmern, an Emmy-winning and four-time James Beard Award-winning TV […]

Posted inPrivate Label Brands, Associated Wholesale Grocers, Midwest, News

AWG Best Choice Wins Big During PLMA Salute To Excellence Awards

Best Choice, the flagship private brand of Associated Wholesale Grocers (AWG), received four 2025 Salute to Excellence Awards from the Private Label Manufacturers Association (PLMA). The awards, which recognize innovation and quality in private label products, were announced Nov. 16-18 during PLMA’s 2025 Private Label Trade Show in Chicago. The four items are: Best Choice […]

Posted inFrozen Food, Association News, National, News

NFRA Report: Families Can Save $1.5K Annually By Reducing Food Waste

According to a new report from the National Frozen & Refrigerated Foods Association (NFRA), the average U.S. family discards $1,500 in groceries annually, contributing to $382 billion in surplus food generated each year nationwide. Utilizing data from the USDA and ReFED, the NFRA’s 2025 Food Waste Insights Report highlights that frozen and refrigerated foods are […]

Posted inProduce News, Association News, Frozen Food, Grocery Research, National, News

Pilot Program Highlights Benefits Of Frozen Produce

Partnership for a Healthier America (PHA), the American Frozen Food Institute (AFFI) and Instacart have released the findings of a pilot program that expanded access to fruits and vegetables for families with lower incomes by including frozen produce as an option. Conducted as an extension of PHA’s flagship Good Food at Home program, the effort […]

Posted inDairy News, Grocery Research, Midwest, News, Private Label Brands, SpartanNash

SpartanNash Introduces Flavored Butter Products For Thanksgiving

SpartanNash has introduced four varieties of flavored butter to help customers prepare for the Thanksgiving holiday. In addition, it partnered with Talker Research on a new survey, finding that butter is essential for holiday cooking. SpartanNash stores – including Family Fare, Martin’s Super Markets and D&W Fresh Market – and select independent wholesale customers are […]

Posted inProduce News, National, News

GrubMarket Acquires Procurant For Fresh Produce Supply Chain

GrubMarket has acquired Los Gatos, California-based Procurant, a software-as-a-service platform that streamlines fresh procurement, order management and regulatory compliance for the fresh food supply chain. Founded in 2018 by CEO Eric Peters, Procurant was created as a cloud-native alternative to legacy procurement systems. The platform supports real-time collaboration, operational efficiency and end-to-end visibility across the […]