Springdale, Arkansas-based Hillshire Farm has entered the metaverse for the first time with its Red Barn, featuring an interactive gaming experience in Decentraland, a 3D virtual world browser-based platform. Visitors of the Hillshire Farm barn will be greeted by a farmer-inspired non-playable character who will share key locations to visit within the game and details about the quest. Users are […]
Category: Grocery News
Posted inPackaging News, Snacks Brands, Southwest
Frito-Lay Begins World Cup Campaign With Digital Fan Experience
As the North American Regional Supporter of the FIFA World Cup Qatar 2022, Plano, Texas-based Frito-Lay North America is preparing fans for the FIFA World Cup with everything they need to enhance their at-home viewing experience. “Soccer is the fastest growing sport in North America and, with snacking so intrinsically tied to the at-home viewing experience, now is the […]
Posted inProduce News, West
Apeel Introduces ‘RipeFinder’ Solution To Reduce Food Waste
Santa Barbara, California-based Apeel has announced its plan to introduce innovative new solutions to instantly and non-destructively determine the ripeness of avocados. By coupling advanced imaging technology with machine learning, Apeel has increased visibility into internal quality and ripeness, allowing producers and grocery retailers to make more informed sorting, shipping and merchandising decisions, which has the […]
Posted inProduce News, Southeast
NWPB Names Winners Of Retail Merchandising Contest
The Winter Springs, Florida-based National Watermelon Promotion Board has named winners in its annual Retail Merchandising Contest, which garnered more than 120 entries from various retail chains, independent retailers and commissaries. This year’s contest utilized mixed media marketing efforts in addition to in-store displays. It began in July to honor National Watermelon Month and ran throughout […]
Posted inProduce News, Southeast
SEPC Announces Next Generation Leadership Academy
The Southeast Produce Council is expanding its education portfolio with a program designed for up-and-coming leaders. The year-long leadership development program will provide participants an approach to conscious leadership ideals and methodologies. Participants will develop leadership skills and prepare to navigate industry challenges with a growth mindset. The academy will feature quarterly modules that will […]
Posted inProduce News, West
Side Delights To Showcase New Potato Packaging At IFPA’s Show
Newport Beach, California-based Side Delights will showcase its package refresh Oct. 27-29 at IFPA’s Global Produce and Floral Show in Orlando, Florida. Fresh Solutions Network, the exclusive farmers and suppliers of the Side Delights brand of fresh potatoes and onions, invites retailers who want to see the new packaging line in person to join the company […]
Posted inProduce News, Midwest
Produce Alliance Announces Partnership With Copia
Chicago-based Produce Alliance has announced its partnership with Copia, a technology solution connecting surplus food to nonprofits in need. This partnership enables Produce Alliance to donate pallets of fresh produce and prepared food to community members in need. Food is the single largest component taking up space inside U.S. landfills, making up 24 percent of […]
Posted inProduce News, West
Survey Reveals Price Volatility Is Biggest Produce Growth Hurdle
Los Angeles-based ProducePay has released findings from a national survey that examined the day-to-day challenges of U.S. produce growers and buyers. Survey findings highlight the immediate needs around improving efficiency and profitability in the produce supply chain, particularly as the industry contends with record inflation, rising production costs, supply chain disruptions and extreme weather events. These […]