Heineken USA, in conjunction with Waze, a traffic and navigation app, has partnered in the U.S. to promote responsible consumption. Piloting this summer in California, the campaign is utilizing targeted in-app notifications and offering vouchers from a leading rideshare app to encourage consumers not to drive when they drink. As a long-standing industry leader on […]
Category: Beverage News
Beverage news for grocery retailers: soft drinks, water, juice, coffee, energy drinks, beer and wine trends and new products.
See more center store coverage in Aisle Watch.
Posted inBeverage News, Home Page Slider, Northeast
PepsiCo Launches Soulboost To Its List Of Consumer-Centric Innovations
PepsiCo has launched its latest innovation, Soulboost, a sparkling water beverage with a splash of real juice and functional ingredients. Its two varieties, Lift and Ease, offer four flavors and 10-20 calories per 12-oz. can: Lift your spirits with 200mg of panax ginseng to help support mental stamina. Available in two flavors: blueberry pomegranate and black […]
Posted inBeverage News, Amazon Fresh, Home Page Slider, Southeast, Whole Foods
Banana Wave Adds New Flavor To Its Line Of Plant-Based Banana Milks
Boca Raton, Florida-based Banana Wave has launched its latest banana milk offering, Banana Wave Unsweetened Original. Dedicated to providing consumers with a satisfying and nutritious non-dairy milk alternative, the newest flavor features the signature base of fiber-rich oat milk and whole bananas with a touch of Madagascar vanilla, now with zero added sugar. Packed with […]
Posted inBeverage News, Albertsons, Home Page Slider, West
Albertsons Cos. Own Brands Relaunches Soleil Sparkling Water
Boise, Idaho-based Albertsons Cos. has launched a refresh of its Own Brands Soleil sparkling water, including new special summer packaging. The designs were created by globally renowned artists and the four new flavors are mango, raspberry lime, tangerine and watermelon. The new designs and flavors are being featured in the Sip to the Beat summer […]
Posted inBeverage News, Home Page Slider, Northeast
PepsiCo Recycling Launches BottleLoop: A Technology-Powered Program
Purchase, New York-based PepsiCo Recycling has introduced PepsiCo BottleLoop – a new program offering easy and accessible recycling to PepsiCo customers to address logistical challenges and reduce plastic packaging waste. PepsiCo BottleLoop is powered by technology from Replenysh to deliver on-demand collection of recyclable materials from participating locations. Replenysh builds scalable infrastructure and easy tools […]
Posted inBeverage News, Home Page Slider, Southwest
New Gen Z Water Debuts With Aluminum Bottle, Bold Design
Gen Z Water is disrupting the bottled water industry by standing out from the sea of blue bottles with its bright colors and unique animal-inspired characters in fantasy settings, aiming to unite a generation and offer a reprieve for all water drinkers from the disorder of the world today. The Fayetteville, Arkansas-based brand’s bold and retro creative […]
Posted inBeverage News, Home Page Slider, Southwest
Buzzballz Partners With Female Midget Car Racer Reimer
Nothings says “women’s empowerment” like a woman-owned alcohol brand joining forces with a female race car driver. This is precisely the move BuzzBallz LLC/Southern Champion made by sponsoring Taylor Reimer – University of Oklahoma student by day, professional midget car racer at night. A midget car is a 900-pound race car with a four-cylinder engine […]
Posted inExecutive News, Beverage News, Home Page Slider, Southeast
Coca-Cola Co. Promotes Douglas; Elects 2 Other Officers
The Atlanta, Georgia-based Coca-Cola Co. has named Monica Howard Douglas as SVP and general counsel. Douglas is a 17-year veteran of the company who most recently served as chief compliance officer and associate general counsel for the North America operating unit. In her new role, she will oversee the company’s global legal function, reporting to […]
Posted inBeverage News, Home Page Slider, Midwest
Coca-Cola Consolidated Opens New Central Indiana Distribution Facility
The Whitestown, Indiana Coca-Cola Consolidated distribution and automated warehouse facility opened April 19. The company invested approximately $60 million to build this 400,000-square-foot facility, allowing it to better serve its customers in central Indiana and the surrounding region. The facility will be able to distribute more than 20 million cases each year. More than 450 teammates […]
Posted inBeverage News, Albertsons, Home Page Slider, West
Albertsons Cos. Introduces Kalyana Sustainable Wines To Its Offerings
Boise, Idaho-based Albertsons Cos. has introduced Kalyana sustainable wines to its growing lineup of sustainable Own Brands products. Kalyana wines are crafted from select vineyards and grapes grown in California’s Central Coast. Both the vineyards and the winery are certified sustainable by the Certified California Sustainable Winegrowing Alliance. CSWA has nearly two decades of experience […]
Posted inBeverage News, Home Page Slider, Southwest
Rowdy Mermaid Launches Adaptonic Sparkling Immunity Tonics
Rowdy Mermaid, the functional beverage brand known for its kombucha, is entering a new category with the launch of its Adaptonic immunity beverages. The sparkling tonics are crafted with fruits, botanical herbs and immunity-supporting reishi mushroom extract. The launch of Adaptonic coincides with the release of a new Grapefruit Rise kombucha flavor, the brand’s first “energizing” kombucha, which […]
Posted inBeverage News, Home Page Slider, Northeast
Pepsi Drops Limited-Edition Peeps Marshmallow Cola For Spring
Purchase, New York-based Pepsi and Peeps are making the start to spring more exciting this year with a new, one-of-a-kind collaboration. Pepsi x Peeps is a new beverage that combines the taste of Pepsi cola with the Peeps marshmallow flavor consumers love. The design on 7.5-oz. Pepsi mini-cans comes in bright yellow, pink and blue. […]
Posted inBeverage News, Home Page Slider, Northeast
Dos Equis Makes A Splash With Summer Of Dos And Sweepstakes
Driven by the seasonal gatherings of friends and family, White Plains, New York-based Dos Equis aims to make a splash for three consumers by sending them on a summer getaway of their choice. To ensure even more consumers are enjoying the summer season, Dos Equis is giving away summer essentials packs all summer long. Beginning in May and […]
Posted inBeverage News, Home Page Slider, Southeast
Pepsi Bottling Ventures Acquires Pepsi-Cola Roxboro Bottler
Pepsi Bottling Ventures LLC has completed its acquisition of Pepsi-Cola Roxboro, the franchise bottler based in Roxboro, North Carolina. The acquisition expands PBV’s distribution and sales territory to the counties of Caswell, Person, Granville and Orange. “We are very excited to be a part of the historic Roxboro community,” said President and CEO of Pepsi Bottling Ventures Paul Finney. “Pepsi-Cola Roxboro has serviced […]
Posted inBeverage News, Home Page Slider, Northeast
Mountain Dew Brings Back Outdoor Stimulus Program With $1M In Prizes
Purchase, New York-based Mountain Dew will bring back its “Get Out And Do” program, to celebrate and empower the pursuits and passions of those who embrace the adventurous spirit of the great outdoors. Building on the success of last year’s inaugural Outdoor Stimulus program in the heartland, Mountain Dew is doubling down with a bigger […]
Posted inBeverage News, Home Page Slider, West
GT’s Living Foods Launches Spring Campaign ‘Transform Your Health’
Kombucha brand GT’s Living Foods is sharing the message of transformation in its spring 2021 campaign – Transform Your Health. The Los Angeles, California-based company kicks off its spring campaign in support of Born This Way Foundation, co-founded by Lady Gaga and her mother Cynthia Germanotta to support the mental health of young people and […]
Posted inBeverage News, Home Page Slider, West
Pom Wonderful Expands Tea Line With Two New Flavors
Los Angeles, California-based POM Wonderful is adding two new flavors to its POM Antioxidant Super Tea lineup. The Pomegranate Elderberry Boost Tea and Pomegranate Orange Blossom White Tea combine the antioxidant goodness of pomegranates with the benefits of tea. The new flavors will join the POM Antioxidant Super Tea line up, which includes a Pomegranate […]
Posted inBeverage News, Home Page Slider, Northeast
Pepsi Mango In Regular, Zero Sugar To Roll Out Nationwide On March 22
Purchase, New York-based Pepsi will be rolling out its first new permanent flavored cola in five years – Pepsi Mango – on March 22. This new flavor launch also marks the brand’s first permanent release of a regular and zero sugar variety at the same time, designed to support consumers’ growing preference for sugar-free offerings. […]
Posted inBeverage News, Home Page Slider, Southeast
Coca-Cola Bottlers’ Board Of Directors Elects O’Brien As Chairman
Coca-Cola Bottlers’ Sales & Services Co., a limited liability company owned by nearly 70 independent Coca-Cola bottlers, has elected Bill O’Brien, CEO for Reyes Coca-Cola Bottling, as chairman of its board of directors. O’Brien succeeds Mark Schortman, former CEO of Coca-Cola Southwest Beverages, who has retired with 16 years of board leadership to CCBSS. “I […]
Posted inBeverage News, Home Page Slider, Midwest
Tampico Beverages Launches New Drink Product Line, ‘Paired Up’
Tampico Beverages, a manufacturer and marketer of high-quality and value-added juice drink concentrates, has launched its fruit and vegetable juice drink product line, Paired Up, in three flavors: Beet the Day, Carrot On and Pump It Up. Paired Up expands Tampico’s beverage portfolio while continuing to focus on high-quality and fruit-forward flavor blends. Each 8-oz. […]