Jones Soda Co., known for its unconventional flavors and user-designed label artwork, is paying tribute to some of 2020’s most inspiring private citizens with a limited-edition, eight-bottle “Unsung Heroes” collection. The Seattle, Washington-based company’s campaign is the latest in a series of themed releases that are using the company’s unique label-based brand personality to invigorate […]
Category: Beverage News
Beverage news for grocery retailers: soft drinks, water, juice, coffee, energy drinks, beer and wine trends and new products.
See more center store coverage in Aisle Watch.
Farmer Brothers Enters Strategic Partnership With High Brew Coffee
Northlake, Texas-based Farmer Bros. Co., a national coffee roaster, wholesaler and distributor of coffee, tea, and culinary products, has entered into a strategic partnership with High Brew Coffee, a manufacturer of ready-to-drink coffee products. Under the agreement, Farmer Brothers will distribute three flavors of High Brew’s premium RTD cold brew coffee via its Direct-Store-Delivery routes. […]
Coca-Cola With Coffee Now Available In U.S. Markets
Coca-Cola with Coffee officially made its U.S. debut on Jan. 25. The breakthrough innovation creates the new “refreshment coffee” category with a proposition that “sips like a Coke and finishes like a coffee.” Coca-Cola with Coffee and Coca-Cola with Coffee Zero Sugar bring together Coca-Cola taste infused with Brazilian coffee. It is available nationwide in […]
Pepsi Kicks Off Super Bowl LV Halftime Show With TV Spot
The Pepsi Super Bowl Halftime Show is one of the most talked about moments in music and entertainment in the U.S. With more than 100 million viewers tuning in for the spectacle and millions of fans abuzz on social in recent years, a performance this powerful cannot be contained to just one night. With artist […]
Mtn Dew Launches New Drinks, Major Melon And Major Melon Zero Sugar
Mtn Dew is going pink with a new offering – Mtn Dew Major Melon. This addition to the brand’s beverage portfolio features the taste of watermelon with a Dew twist. Mtn Dew Major Melon – also available in a zero-sugar variety – is the first permanent flavor offering in more than a decade and is […]
Vie-Del Acquires Constellation Brands And Canandaigua Concentrate
Vie-Del Co., the oldest family-owned grape processor and supplier of bulk juices, concentrates, brandy, wine and spirits in California, has announced the completion of the acquisition of the Canandaigua Concentrate High-Color Concentrate and standard grape concentrate business lines from Constellation Brands U.S. Operations Inc. The transaction was approved by the Federal Trade Commission on Dec. […]
Sprouts Partners With L.A. Libations To Pilot New Beverages In 2021
Phoenix, Arizona-based Sprouts Farmers Market has partnered with L.A. Libations to launch emerging brands at 50 selected stores in California, as part of L.A. Libations’ SoCal Incubation Program (SIP). The assortment will add to Sprouts’ offering of healthier products to meet the growing demands of the consumer, including plant-based, keto-friendly and paleo. “In January, we’re accelerating […]
Cannabis Lifestyle Brand Old Pal To Launch New Signature Ale
Los Angeles, California-based Old Pal, one of the top-selling names in the cannabis lifestyle space, is launching its first signature beer – Old Pal Ale. Brewed in small batches and available in 4-pack 16oz cans, the company describes the ale as light and refreshing, with a soft malt sweetness, a touch of hops and notes of […]
Simply Almond Named Best Premium Drink of 2020 By Beverage Digest
Simply Almond received the title of Best Premium Drink in the 2020 Beverage Digest Awards, the publication’s annual recognition that celebrates excellence across the North American beverage industry. Apopka, Florida-based Simply Beverages first made its mark with a promise of simple ingredients. In 2020, recognizing a need for more accessible, all-natural dairy alternatives, the brand introduced […]
Flavorman Reveals Top Drink Flavor Trends For 2021
Experts at the Louisville, Kentucky-based beverage development company, Flavorman, have released the drink flavor trends to watch for in 2021. Driven by the long-term effects of an on-going pandemic, this year’s forecast is shaping up to be focused on flavors that drive experience in a socially distant landscape. Flavors that tingle Burning, cooling or otherwise […]
Zing Zang Expands From Cocktail Mixes Into Beverage Alcohol
Ask most consumers and bartenders in America how to make a perfect Bloody Mary, and you’ll likely hear the words “Zing Zang.” The brand – on track to sell more than two million cases of premium, naturally-crafted mixers this year – has become the top name in cocktail mix in the U.S. and has announced […]
Wild Leap Releases Three Harvest IPA For Fall 2020
Wild Leap’s Three Harvest Double IPA returns with a fall crop of hydroponically grown Cascade hops, fresh off the bines. Three Harvest is Wild Leap’s collaboration with a hydroponic hop farm, Extreme Green Farms in Auburn, Alabama. The fall release of Three Harvest Double IPA (8.2%) is on shelves now. Three Harvest is an off-season […]
Asheville Brewer Releases Cold Mountain Spiced Winter Ale
For the past 24 years, Asheville, N.C.-based Highland Brewing has kicked off the holiday season with a release party for Cold Mountain Spiced Winter Ale. As with many things this year, Cold Mountain 2020 will look different, including a ticketed weekend of celebration sessions and online pre-orders for the beer. While historically Cold Mountain release […]
Keurig Dr Pepper Makes Changes To Executive Leadership Team
Keurig Dr Pepper Inc., a Texas-based company, has made changes to its executive leadership team to further enhance speed-to-market and decision effectiveness. “Two and a half years since the launch of Keurig Dr Pepper, with all key metrics delivered at or above our merger thesis, we have the unique opportunity to leverage our deep bench […]
Tecate Utilizes Tamales To Promote Mexican-American Holiday Tradition
Tecate is utilizing tamales to promote Las Posadas, a holiday that reflects Mexican-American cultural heritage, from early November to December. A holiday tradition for more than 400 years, Las Posadas brings family together in the days leading up to Christmas. Tamales, not an everyday meal, have unified families by reflecting unique home-grown traditions. In a value-added […]
Kool-Aid Man Crashes Through Halloween To Save Trick-or-Treating
Due to the COVID-19 pandemic, the CDC has advised against traditional trick-or-treating, leaving kids disheartened to not be dressing up like their favorite character and getting their favorite candy. This Halloween, the Kool-Aid Man is saving the ghoulish celebrations by reverse trick-or-treating and bringing Kool-Aid fun to kids stuck at home. On Oct. 31, the Kool-Aid Man will deliver […]
Heineken USA, AriZona Beverages Introduce AriZona SunRise Hard Seltzer
Heineken USA and Hornell Brewing Co., an affiliated entity of AriZona Beverages, are bringing AriZona SunRise Hard Seltzer to the U.S. market. A hard seltzer made with a splash of real fruit, it will be available in both 12-pack variety and single-serve cans. “As both family-owned companies and brand building powerhouses, there are many synergies […]
7-Eleven Energizes Private Brand Lineup With Sugar-Free Energy Drink
Irving, Texas-based 7-Eleven has introduced its latest private brand beverage – Triton, a new energy drink with L-Theanine, created to meet customers’ desire for a sugar-free energy option. This is the latest private brand beverage introduction which previously included energy and sports drinks, Icelandic spring waters, organic milk and cold-pressed juices. Designed for anyone who […]
Bomani Cold Buzz Announces Southern California Launch In Gelson’s
Los Angeles-based Bomani Cold Buzz says its one-of-a-kind alcohol-infused cold brew coffee is now available for purchase chain-wide at all 27 Gelson’s Markets stores in Southern California. Bomani Cold Buzz is the first ever hard coffee of its kind, offering a zero carb, zero sugar alcohol-infused cold brew coffee to consumers. “Offering Bomani at Gelson’s felt […]
Pepsi And Swoop Send Eagles Fans On Mission To Win Big This Season
Philadelphia Eagles fans don’t only love their team, they love their mascot Swoop. This season, Pepsi is officially reuniting with the Eagles again and to celebrate, is working with Swoop to amp up fans ahead of game day by randomly planting limited edition golden Swoop-inspired Pepsi cans inside specially-marked 12-pack cases around Philly that will […]
