Taylor Reimer, a student at the University of Oklahoma, dotted the South and the Midwest from April to June in her BuzzBallz race car to participate in professional midget car races. This style of racing tests the speed and precision of 900-pound race cars with four-cylinder engines and 300-400 horsepower. Midget car racing is globally recognized, […]
Category: Beverage News
Beverage news for grocery retailers: soft drinks, water, juice, coffee, energy drinks, beer and wine trends and new products.
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Posted inBeverage News, Home Page Slider, Southwest
Yuengling’s Beers Officially Hit Shelves Across Texas
The Yuengling Co.’s flagship beers are now available across the state of Texas. Millions of beer fans in the state will now have their pick from a selection of Yuengling’s beers, including the Yuengling Traditional Lager, Light Lager 99, Golden Pilsner and Flight by Yuengling, the next generation of light beer. The diversified portfolio spanning its […]
Posted inBeverage News, Home Page Slider, Southwest
PepsiCo, Walmart And Sam’s Club Team Up To Make Recycling Easy
As recycling rates in the U.S. continue to decline, PepsiCo Beverages North America, Walmart and Sam’s Club are piloting a new program to inspire recycling awareness and participation in Tulsa, Oklahoma. At two Walmart and two Sam’s Club locations, shoppers can bring their beverage containers to be properly recycled from Thursday to Sunday and they’ll […]
Posted inBeverage News, Amazon Fresh, Home Page Slider, Northeast, Whole Foods
Smile Beverage Werks Coffee Pods Earn BPI Certification
The Biodegradable Products Institute has awarded Smile Beverage Werks’ commercially compostable, K-cup compatible coffee pods its environmental certification. The BPI Certification is a rigorous, science-driven process. Vetted products are tested to ASTM D6400 and D6868 standards and meet additional restrictions on carcinogens, BPA and fluorinated chemicals like PFAS. The BPI mark enables consumers to identify and […]
Posted inBeverage News, Home Page Slider, National
Pepsi Kicks Off 2021 NFL Season Encouraging Fans To Binge Football
Pepsi is kicking off its “Made for Football Watching” campaign designed to inspire fans and gear them up for a season of hours upon hours of NFL binge watching. Along with the return of national TV spots celebrating the football watcher, this year’s program debuts with “Football Is Calling,” new digital content featuring Billions star and Breaking Bad alum David […]
Posted inBeverage News, Albertsons, Home Page Slider, West
Alkaline88’s Eco-Friendly Aluminum Bottle Is Now Available Nationwide
Scottsdale, Arizona-based The Alkaline Water Co.’s eco-friendly, fully-recyclable 16-oz. aluminum bottle is now available in more than 9,000 locations across the country. It is being carried by independent grocers and chains including Albertsons (and its subsidiary Vons), Sprouts Farmers Market, Meijer, H-E-B and Harris Teeter. “Sales of our entire line of single serves continue to […]
Posted inBeverage News, Home Page Slider, Southwest
Silver Eagle Beverages Awards Scholarships To 31 College Students
Thirty-one college students have been awarded educational scholarships for the 2021-22 academic year from the Silver Eagle Beverages Scholarship Program, which awards up to a total of $5,000 per academic year to the dependent children of its employees. The scholarship program was started by the company more than 20 years ago and has awarded more […]
Posted inBeverage News, Home Page Slider, Southwest
Dr Pepper Releases Exclusive FANtastic Chocolate
Dr Pepper, headquartered in Frisco, Texas, has released FANtastic Chocolate, a combination of Dr Pepper and chocolate as a limited time offering only available while supplies last. Dr Pepper FANtastic Chocolate is a celebration of fandom and marks the introduction of the new Dr Pepper “Pepper Perks” rewards program. To access the limited time offering, […]
Posted inBeverage News, Home Page Slider, West
Mad Tasty Signs Deal With Southern Glazer’s Wine & Spirits
Mad Tasty, a hemp-infused beverage brand founded by Ryan Tedder, lead singer of OneRepublic and three-time Grammy winning songwriter and producer, has signed a deal with distributor Southern Glazer’s Wine & Spirits. Southern Glazer’s is a distributor of beverage alcohol and is now the largest CBD drink wholesaler. “I am ecstatic about our nationwide distribution deal with […]
Posted inBeverage News, Home Page Slider, Northeast
Boston Beer Co. Partners With PepsiCo For Launch Of Hard Mtn Dew
Boston, Massachusetts-based The Boston Beer Co. and PepsiCo plan to enter a business collaboration to produce Hard Mtn Dew alcoholic beverage. The partnership unites Boston Beer’s world-class innovation and expertise in alcoholic beverages with one of PepsiCo’s most iconic and beloved brands. Adults of legal drinking age will experience the Hard Mtn Dew flavors, all with […]
Posted inBeverage News, Amazon Fresh, Home Page Slider, The Kroger Co., West, Whole Foods
Peet’s Coffee Introduces Line Of Flavored Coffee For Home Brewing
Emeryville, California-based Peet’s Coffee has introduced its first line of flavored coffee for home brewing with the launch of its new flavored coffee K-cup pods. Pairing Peet’s coffee with natural flavors for a cup at the press of a button, the new line features three choices: caramel brûlée, vanilla cinnamon and hazelnut mocha. Peet’s expansion […]
Posted inBeverage News, Home Page Slider, Northeast
Comb & Hive Offers Modern Take On Traditional Wine
Comb & Hive is a crisp wine made with wildflower honey and real sugar fermented with orange blossom flower and a hint of fizz. Comb & Hive takes a renewed approach to wine by turning honey and sugar into a sparkling wine. This latest innovation from Heineken USA will be test-marketed in Denver and Nashville […]
Posted inBeverage News, Home Page Slider, Southeast
Uncle Matt’s Organic Unveils Brand Refresh With New Logo
Uncle Matt’s Organic, based in Clermont, Florida, is debuting its new look featuring a redesigned logo and packaging. It’s been just over a year since the brand was welcomed back home to founder and CEO Matt McLean, who built and subsequently sold the company to Dean Foods in 2017 and bought it back in 2020. The refresh […]
Posted inBeverage News, Home Page Slider, Southwest
BuzzBallz Chili Mango Offers Sweet, Spicy Taste In One Sip
Carrollton, Texas-based BuzzBallz/Southern Champion LLC has added a new cocktail to its ready-to-drink line: BuzzBallz Cocktails Chili Mango. The cocktail tastes like mango with a hint of jalapeño to give it spice without being too hot. This flavor differs from BuzzBallz’ traditional flavors as it combines a sweet and spicy taste into one sip, according […]
Posted inBeverage News, Home Page Slider, National
Get A ‘Dos’ Of College Football Game Day Action With Dos Equis
White Plains, New York-based Dos Equis is welcoming the return of college football by giving fans a “Dos of game day.” Through Jan. 20, Dos Equis beer drinkers and college football fans have the chance to win weekly prizes leading up to the championship game. The grand prize winner will take home the Ultimate Game Day entertainment set. “Dos […]
Posted inBeverage News, Home Page Slider, Northeast
PepsiCo 2020 DE&I Report Illustrates Company’s Journey
Purchase, New York-based PepsiCo Inc. has published its 2020 Diversity, Equity and Inclusion Report, debuting an evolved global strategy underpinned by “A Space to be You.” This is a fundamental belief on how to foster diverse, equitable and inclusive principles. The report outlines PepsiCo’s diversity journey, while pointing to its progress and commitments across three distinct […]
Posted inBeverage News, Home Page Slider, Southwest
Left Hand Brewing Introduces Peanut Butter Milk Stout Nitro Year-Round
Left Hand Brewing Company, an industry pioneer in Nitro beer styles and technology headquartered in Longmont, Colorado, is debuting a new Nitro year-round beer, Peanut Butter Milk Stout Nitro. This Nitro Milk Stout embodies the flavor of a peanut butter cup with a Nitro mouthfeel. Peanut Butter Milk Stout Nitro enters Left Hand’s lineup as the sweet […]
Posted inBeverage News, Home Page Slider, Southeast
Kill Cliff Secures Distribution Deal With Southern Glazer’s Wine & Spirits
Atlanta, Georgia-based Kill Cliff has forged a distribution deal with Southern Glazer’s Wine & Spirits that is poised to drive retail growth for the Kill Cliff portfolio, headlined by Joe Rogan’s Flaming Joe CBD beverage. “Southern Glazer’s Wine & Spirits, the world’s pre-eminent distributor of beverage alcohol, is filling the void and leading the industry with national CBD distribution,” […]
Posted inBeverage News, Home Page Slider, Southeast
Lipton Iced Tea And T-Pain Launch New Summer Campaign
Lipton Iced Tea is teaming up with multi-award winning hitmaker T-Pain to star in a digital content series called “Have Some Tea with Cousin T.” As an added bonus, Lipton is also launching a sweepstakes in which one grand prize winner will receive an ultimate cookout with Cousin T aka T-Pain himself. “No matter how busy I […]
Posted inBeverage News, Home Page Slider, Southwest
SweetWater Brewing Co. Expands To West Coast With Colorado Brewery
SweetWater Brewing Co. is planning to open a new, full-service brewery, production facility, taproom and restaurant in Colorado. The opening of this new brewery marks a major milestone in expanding the availability of SweetWater’s brews and 420 spirit throughout Colorado and will propel the 11th largest craft brewery in America into the Western U.S. The craft brewery […]